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Arienne Holland
Works at Raven - Circle me here!
3,284 followers|45,219 views
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Learn how, and why, to add estimated reading times to your articles. Hint: you don't need a developer and you WILL get more engagement.

#content   #contentmarketing   #copywriting   #longform
 
How Estimated Reading Times Increase Engagement With Content

"When people see a headline that piques their interest," says +Arienne Holland,  "and know in advance that it only takes a couple of minutes to read — they’re more likely to click the link."

There’s scientific evidence of this. And it's right here: 
http://marketingland.com/estimated-reading-times-increase-engagement-79830
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics […]
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Cool people make everything they do seem effortless. If your outreach emails aren't getting the results you want, maybe you're trying too hard.

Enjoyed writing this, but enjoyed the research even more. There are some useful, interesting links in this article.

#seo   #outreach   #linkbuildingtips  
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Arienne Holland's profile photoMatthew Kaboomis Loomis's profile photo
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Ha! I figured it out ;)
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Of course. Of course +Sonia Simone wrote the article with the most original point of view I've read lately about #contentmarketing . Down with CRaP!
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What are the best (or worst) meta descriptions you've ever seen? Send 'em to me!
 
All about meta description best practices – keywords, length, clickability and more. (Can't attend? Sign up anyway and we'll email you a recording afterwards.) Got a good (or bad) example or a page you want reviewed? Post it in the comments!
Webinar: How To Write Metadata That People Will Click and Google Will Like
Thu, January 9, 12:00 PM
http://raventools.enterthemeeting.com/m/MK9TF4BH

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Arienne Holland

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I know this says "1F" and not "IF", but what if it did? Would you press it?
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Marsh C's profile photoMegan Pritts's profile photo
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Absolutely, natural curiosity would get the best of me, even in an elevator...
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Have them in circles
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Can't draw a stick figure to save your life? Stuck using bad clip art for your blog posts? Use these text-only tricks to get your articles read... all the way to the end.

This is my latest for +State of Digital!

  #blogging   #bloggingtips   #contentmarketing  
A compelling headline or image may get you a click, but most people don't read much more than that. Use word-based tactics to compel them to keep reading.
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Arienne Holland

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Aw, shucks.
 
How To Write Meta Descriptions for Maximum Clicks

Think meta descriptions don't matter? Think again. +Arienne Holland from Raven argues they are essential in this easy to read article. 

Don't know what a meta description is? Then you really need to read this:
http://raventools.com/blog/meta-descriptions-how-to-guide/

Think you're a grizzled pro who knows everything there is to know about SEO ... then I challenge you this article is so in-depth I reckon YOU might even learn something. :D
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Sigurdur Fjalar Jonsson's profile photoUrsula Robinson's profile photoPhil Buckley's profile photoRye Miller's profile photo
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+Arienne Holland You're welcome, and THANK YOU for sharing!
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Arienne Holland

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Interesting. I didn't know about this tool before.
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My #Pubcon  speaking buddy +Joe Youngblood is looking for an agency or in-house digital marketing job. Here's his fun Tumblr resume :)
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Arienne Holland

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Note the profession of this 33-year-old finally ready to play video games after college and his first four jobs... ;)
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People
Have them in circles
3,284 people
Work
Employment
  • Raven - Circle me here!
    Director of Marketing and Customer Experience, 2014 - present
    Lead customer-focused team of Raven marketers, educators, experience researchers/testers and community builders.
  • Raven
    Communications Director, 2010 - 2014
    Communications, publicity, marketing (content, email and social) and general geek-interpretation responsibilities, with frequent teaching and public speaking engagements.
  • The Tennessean
    2000 - 2010
    From last to first, over the course of a decade: Lifestyles Editor, Fashion Editor, Assistant Presentation Editor, Senior Graphic Designer
Story
Tagline
Writer, editor, marketer, geek wrangler, @RavenArienne. All-around straight shooter. You'll know I like you when I start teasing you.
Introduction
This is my personal G+ account.

Professionally, I'm the Director of Marketing and Customer Experience for Raven, where I'm also known as @RavenArienne.

Science, design, style, humor, travel, elegance and ingenuity are my primary interests.

I'll also post about marketing, PR, SEO, social media and content strategy, when they're not boring. Journalism and storytelling are never boring.

Also:

I like Scotch tape. I buy expensive notebooks I forget to write in. I get confused about time zones. I read.

Since feeling is first, and I pay some attention to the syntax of things, I deeply fear I will never wholly kiss you.

I murder only plants.
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