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Ariella Brown
Works at Write Way Productions
Attended CUNY Graduate Center PhD
Lives in New York
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Ariella Brown

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"They found that strong early sales -- the traditional indicator of product success -- in fact didn't matter as much as who the early buyers were. And one startling finding was the emergence of an identifiable segment of customers more prone to buying new products destined to survive less than three years, as well as unpopular "very niche" existing products.

"Because these guys are so consistent in behavior, if you're selling to a lot of them you're really in trouble," said Anderson, a marketing professor at Northwestern University's Kellogg School of Management, in an interview. 
Strong initial sales to the wrong people foretell product doom.
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If people with a lot of money and little sense buy your product it won't stick. There's a sort of sense to that.
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Ariella Brown

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Can customer service go too far? It's a question that came up in the comments on my latest post on All Analytics when someone suggested Amazon is too generous. But perhaps Amazon has decided to follow the course set by Stew Leonard's as described here: http://www.umass.edu/fambiz/articles/just_business/get_your_customers.html
"At Stew Leonard's, it really IS written on a rock: "Rule 1: The customer is always right. Rule 2: If the customer is ever wrong, reread rule 1." And the three-ton rock has a prominent place at each store entrance.

Priding itself both on low prices and extreme service, Stew Leonard's is not the typical small grocery chain. Stew Leonard, Jr. told the Center about it at the May gathering.

A 100% commitment to the customer can lead to some interesting situations - like the time a security employee asked a woman not to stuff her pockets full of strawberries, and she told him to go read the rock!

Another customer presented a coupon for a free half-gallon of ice cream with any three-dollar purchase. The cashier accepted the coupon, but then went around afterward to the other staff, asking if anyone had ever seen it before. A veteran employee said it was something Stew, Sr. had done when the store was very new, to get the average sale up from two dollars.

The next time that customer came through, the cashier asked, "'did you know that coupon was over 20 years old?' "The woman said, 'I was cleaning out my mom's attic and found it in an old newspaper. I'm a reporter for the local paper and I just wanted to test the rock.' She wrote her story, and then it was picked up by the Wall Street Journal." Better yet, the store attracted the attention of management guru Tom Peters. After Peters wrote about the store in two of his books, the store became a destination for visiting Japanese businesspeople - the only people who would buy the 5000 miniature engraved rocks that Leonard had ordered.

And how does that rock happen to be at the store entrance? It was Stew Leonard, Sr.'s daily reminder to himself, after losing a customer over a badly handled return. And Stew, Jr. firmly believes in the message on the rock. "Sometimes employees want to 'protect' us from the customers and not give money back. They have to realize each customer represents $60,000" in lifetime value. "We don't want to lose that. We've had customers bring back a fresh-cut Christmas tree in February and say, my tree died. We give them back their money. We get abused a little but we make the customer happy."
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Next time someone asks you "Why do you read?" You can add "for my health and well-being," to the many other reasons, like expanding one's horizions, learning about something in particular, or just enjoying a bit of escape.

""Reading for pleasure in general can also help prevent conditions such as stress, depression, and dementia," says Wilkinson. "Research has shown that people who read for pleasure regularly report fewer feelings of stress and depression than non-readers. Large scale studies in the U.S. show that being more engaged with reading, along with other hobbies, is associated with a lower subsequent risk of incidents of dementia."http://linkis.com/www.fastcompany.com/aXYSW
Reading doesn't just improve your knowledge, it can help fight depression, make you more confident, empathetic, and a better decision maker.
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Thanks for this also! 
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I missed this a couple of weeks ago. Very interesting that he survived by playing dead. 
Six months after a deadly terror attack, the publisher of satirical newspaper Charlie Hebdo says he will no longer draw Muhammad cartoons
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Yes, +Charles van Dijk 
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Ariella Brown

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That generated  a lot of comments. I wonder how many took exception to the description of the skill level of the jobs that can be done by teens who don't even drive. 
Jobs are already scarce in areas where fast-food wages are lower.
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Ha ha, the strippers, JFK and Stalin... expanded!
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I just finished reading Mark Twain's The Innocents Abroad the books that really changed the author's life, got his name firmly established, and connected him with his future wife via her brother. It's worth reading for a number of passages and his account of what Palestine was under Ottaman rule.  I may write a blog post about the book and my question about the ship's name.https://www.gutenberg.org/files/3176/3176-h/3176-h.htm
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Google+ is Google No More

When Google+ launched over 4-years ago, the idea was to both promote a new social network, and create a unified account system and social spine for all things Google.

As this latest blog post from +Bradley Horowitz admits, they didn't get it all right.  Google+ the identity layer was forced on people who had no desire to use the network; integrations with the network became nearly ubiquitous across properties; the 'social spine' became a privacy nightmare for some people; and the effort became at times so obnoxiously in-your-face it soured people on both the social network and the larger ecosystem.

In short, Google+ was the branding equivalent of New Coke.  Much like the Coca Cola Corporation, Google is recognizing this, as recent deintegrations (removals of Google+ features from other Google properties) have shown.

Now the final, major step will be made: instead of Google+ accounts, Google will now simply use Google accounts, which by themselves aren't tied into social anything, private and unsearchable.

So is Google+ dead?  No, fortunately not.  While the Google brand reverts to Google Classic, Google+ will finally receive the type of focus many of us suggested it always needed: no longer a would-be "Facebook killer", the network can now presumably focus on what its most passionate users agree it is good for: discovering great content and accounts to follow (i.e. Twitter without the obnoxious limitations and fewer bots).

Google+ (the social layer) is Dead.  Long live Google+ (the network)!
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I've pointed out before, how astounding I find it that people who make such public statements about their positions fail to uphold them in their own lives. That runs counter to Immanuel Kant's categorical imperative or, in simpler terms, Gandhi's directive, "“Be the change that you wish to see in the world.”
A friend of mine posted this on FB:
"Dear Bernie Sanders, you introduce legislation for a mini-wage of $15, but only pay your interns $12 an hour. Why can't you man-up and pay $15? Why do you need the government to force you to pay $15/hr? --signed, me"

BTW: my friend, like me, is always prepared to back up her assertions, and here's the link that juxtaposes "Interns are paid $12 per hour" with the rallying cry of $15 an hour as a minimum wage. How much are interns paid? http://www.sanders.senate.gov/services/internships#paid
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+Ariella Brown no, many people who follow him closely know that the $15 will come gradually.
Oh, yeah I mean of course $15 will buy you less but it's still a helluva lot more than 7.25 or anything around that.
Well Obama isn't really the guy to increase taxes or fix the tax code. IMO, he's bought by corporations but that's just my opinion and I don't have anything to back if up with. I just feel like he is.
ObamaCare isn't great. And, like you said, now with the health insurance companies buying each other, it's gonna get real ugly if we don't get a single payer. Medicine is gonna skyrocket.

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writer / blogger / editor / publisher / site moderator / essay scorer
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writing, editing, making intelligent contributions to online discussions
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  • Write Way Productions
    custom content writer / blogger / editor /social media manager, 2005 - present
    As a blogger for UBM since 2010, I write about developments in the internet, big data, analytics, cloud computing, 3D printing, marketing, and social media
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New York
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As Georges S Patton said: "If everyone is thinking alike, then somebody isn't thinking."
Introduction
Write Way Productions serves all your business  writing and editing needs. I  write editorials, advertorials, and press releases.  Areas of specialty include higher education, marketing, social media, and technology.  My writing range extends from beauty products to surveying equipment, with just about everything in between.  Need social media development? I can help you with that, too. 
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PhD in English, expertise in writing, editing, social media, and marketing
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  • CUNY Graduate Center PhD
    English
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