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Ari Vidali
Works at Envisage Technologies
Lived in Zurich, Switzerland
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Ari Vidali

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Our latest vision in action.
 
The only way to remain a first responder is to come home alive. Introducing FirstForward, our nation's first professional learning network for first responders.
FirstForward, our nation's first professional learning network for first responders, helps members prepare, collaborate and honor the everyday heroism that bonds them together.  
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Ari Vidali

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This post does say it all.  For all you entrepreneurs and innovators out there, these are words of wisdom.
 
The art of innovation
Summary of my recent  #TEDx Talk

“Innovation is the specific instrument of entrepreneurship … the act that endows resources with a new capacity to create wealth.” — Peter Drucker

Peter Drucker was right: Innovation is what creates wealth. Innovation had better create wealth because it’s so damn hard to do. The purpose of this piece is to explain the principles of innovation I learned in the trenches of Apple Inc., the three companies I started and the dozens of companies I’ve advised. I wish I could tell you I did all these things right. That would be a lie. Do as I say — not as I did.

1. Make meaning.
Determine how you can change the world — to do something that is truly meaningful. Apple democratized computers. Google democratized information. eBay wanted to democratize commerce. These companies made meaning, and by making meaning, they also ended up making money.

2. Make mantra.
Your mantra should be a three- to four-word mantra that explains why you make meaning. For example, I think Nike’s mantra should be “authentic athletic performance,” and eBay’s should be “democratize commerce.” My personal mantra is “empower people.” Bottom line: A mantra explains why you should exist.

3. Jump to the next curve.
Too many companies duke it out on the same curve. There was an ice-harvesting industry in the 1880s. During the winter, companies would cut blocks of ice. Ice factories put them out of business because they weren’t limited to cold climates. Refrigerator companies, in turn, put ice factories out of business because of the added convenience of personal chillers, or PCs. True innovation occurs when you jump to the next curve — or better yet, invent the next curve.

4. Great products are DICEE: Deep, Intelligent, Complete, Empowering and Elegant.
Deep means lots of features and power. Intelligent means the company understood your pain and what you needed. Complete means a company provides a satisfying total solution. Empowering means your product makes people better rather than fighting your customer. And Elegant means that your products are well-designed.

5. Don’t worry; be crappy.
Don’t worry about shipping an innovative product with elements of crappiness. The first permutation of an innovation is seldom perfect — Macintosh, for example, didn’t have software (thanks to me), a hard disk (it wouldn’t matter with no software anyway), slots and color. If a company waits until everything is perfect, it will never ship, and the market will pass it by.

6. “Let a hundred flowers blossom.
I stole this from Mao Zedong. Innovators need to be flexible about how people use their products. Avon created Skin So Soft to soften skin, but when parents used it as an insect repellant, Avon went with the flow. Apple thought it created a spreadsheet/database/word-processing computer but came to find out customers used it as a desktop publishing machine. The lesson is to sow fields, not flower boxes, and to let a hundred flowers blossom.

7. Don’t be afraid to polarize people.
Most companies want to create the holy grail of products that appeals to every demographic, socio-economic background and geographic location. To attempt to do so guarantees mediocrity. Instead, create great products that make segments of people very happy. And fear not if these products make other segments unhappy. The worst case is to incite no reactions at all, and that happens when companies try to make everyone happy.

8. Churn, baby, churn.
I’m saying it’s OK to ship with elements of crappiness — I’m not saying that it’s OK to stay crappy. A company must improve version 1.0 and create version 1.1, 1.2, … 2.0. This is a difficult lesson to learn because it’s so hard to ship an innovation; therefore, the last thing employees want to deal with is complaints about their perfect baby. Innovation is a process, not an event.

9. Niche thyself.
The holy grail of innovation is to create a product that is unique and valuable. When you do so, you make meaning, margin and history. If you’re an engineer, you make a product that’s unique and valuable. If you’re a marketing person, you communicate to the world that your product is unique and valuable.

10. Perfect your pitch.
There are three keys to a perfect pitch: First, customize your introduction. You need to demonstrate to your audience you care enough to personalize your pitch. Second, sell your dream for your product by explaining how it can change lives. Stop using industry jargon and explain the benefits of owning your product. Third, use the 10-20-30 rules for slides on your presentation: 10 slides, 20 minutes and 30-sized font.

11. Don’t let the bozos grind you down.
The bozos will tell you what you’re trying can’t be done, shouldn’t be done and isn’t necessary. Some bozos are clearly losers — they are easy to ignore. The rich, famous and powerful bozos are the dangerous ones because people think they are smart. However, maybe they were just lucky, and they cannot comprehend, much less embrace, the next curve.

Innovation is so easy to read (or write) about and so hard to do. These 11 points are the cornerstones of innovation, but your task comes down to not resting until you make meaning and jump curves.

Watch the TED talk here: http://bit.ly/1lOtnlk
First published in the Daily Cal: http://www.dailycal.org/2014/03/07/art-innovation/ #innovation  #entreprenuer   #ns
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Readiness Saves Lives.  90 second video explains our Acadis Readiness Suite software for First Responders.
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An incredible and scary visualization.  Check it out!  http://www.informationisbeautiful.net/visualizations/worlds-biggest-data-breaches-hacks/
Data visualization of the world biggest data breaches, leaks and hacks. Constantly updated. Powered by VizSweet.
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Will robots replace firefighters?  What do you think?
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Check out this video on YouTube: The potential of Google Glass technology to save lives is intriguing.
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This is interesting
 
Leonardo Da Vinci´s dream-instrument has been built (and played) 500 years after it was concieved of by the Italian renaissance genius.
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Awesome that our vets are finding purpose in public safety careers.
NPR Social Tools
A N.J. fire department has hired dozens of recent vets, renewing their sense of public service.
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Our 9th State. . .
17 hours ago - Arkansas Selects Acadis to Modernize Law Enforcement Officer ... The system will be used to track approximately 15,000 law enforcement officers employed by 464 law ... to ensure all officers are in compliance with Arkansas' training policies. ... and public safety organizations (www.envisagenow.com).
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What a great session.  Lot's of innovative leaders in the room.
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In his circles
83 people
Have him in circles
66 people
Moin Rahman's profile photo
Dave Wright's profile photo
Fatima Queiroz's profile photo
Lorenzo Vidali's profile photo
Roslyn Huang's profile photo
Carmel Wroth's profile photo
Shane Baron Caudill's profile photo
Kevin Makice's profile photo
Farzan Rohani's profile photo
Work
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Serial Tech Entrepreneur
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  • Envisage Technologies
    Founder & CEO, 2001 - present
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Serial Entrepreneur, Technology Evangelist, Readiness Expert, Violinist
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Visionary technologist, serial entrepreneur, award-wining writer, frequent speaker on things like Readiness, cybersecurity and public safety ecosystems.
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Zurich, Switzerland - Florence, Italy - San Diego, CA - Bloomington Indiana - Kauai, HI