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Ari Good
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Miami tax lawyer

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Good to know for anyone looking to success in the music, arts or entertainment business.
Music Marketing 101: Evaluate Your Career With These 10 Questions

Finding the right answers often comes from asking the right questions. As an artist you must always be aware of yourself and your brand as a whole. The more you know about yourself, the easier it will be to promote and build your brand and gain the exposure needed to have a successful career in music. Artists often overlook these questions and continue to shoot aimlessly in their careers, which leads to failed marketing campaigns, bad reputations and a whole lot of running in place. To help you understand yourself more as an artist, I've created the following list:

1. Am I Marketable?
This has to be the most important question of all time. There's a lot that goes into being 'marketable' as an artist. Most of it will depend on how you answer the rest of these questions and a major part of it has to do with how well you are branding yourself as an artist. What do you stand for? What do you want to be known for? Appearance, music, promo strategies, etc all go into making you a marketable artist.

2. Do I Make Music That Really Catches The Listener? 
Your music is your commercial for your brand. Your music - also known as your product - is your marketing tool to gain fans and eventually make money doing what you love, but first you have to be sure to create music that will appeal to the masses and not just relatable to you. By no means am I saying that you must be a 'commercial' artist or that you have to make music that really isn't YOU, however you need to be able to capture an audience with your lyrics, melodies and records as a whole. Actually, until you have this, your focus shouldn't be on much else.

3. Am I Promoting Myself The Right Way? Am I promoting the right product?
This is a question that most artists as well as managers have a hard time with. What is the correct way to promote? Well I know one thing, the INCORRECT way to promote is by sending out unsolicited links to people via Twitter, Facebook, email or any other social media site. The main goal of marketing and promotion is to attract people to your music and brand. You do this by engaging with people, not just sending out music links to random people and hoping/begging for a listen. 

Truth is, you need much more than just a listen! You need people to share your music. You need to get enough people talking about you that others become curious and check out your music without you having to ask them. You don't do this by spamming, you do this by talking with people and being yourself. They are called SOCIAL networks for a reason, be social! Also, both word of mouth buzz in the 'streets' and online buzz are needed, they go hand in hand. You need to be performing in your area, hitting up different events and networking with your peers, do what it takes to be seen and heard. 

Make it so that they can't ignore you! Keep in mind that getting a great response from your marketing also comes from promoting the right product. You must be able to give the fans what they want. I was chatting with an industry peer of mine and he said, 'If Biggie never released Juicy would we have heard Suicidal Thoughts?" I found this to be a great analogy because it clearly shows you how important promoting the right product can be. -

See more at: http://www.praverb.net/2013/11/music-marketing-101-evaluate-your.html

#MusicMarketing   #MusicMarketingTips   #Branding   #Promotion   #Information  
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SCOTUS struck down DOMA, but it started as a tax dispute. The IRS has now officially changed its tax policy. http://goo.gl/izrS9H 
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When keeping it real goes wrong: Rapper's lyrics used as evidence at his murder, robbery trial. http://goo.gl/fW60Ls
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In case you missed it, YouTube is offering more than 100 royalty free instrumental tracks for music creators. http://goo.gl/oVJuEl 
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Internal Revenue Service: The Fresh Start maker. Recent policy changes make it easier to zero out tax debt. http://goo.gl/dZZKtv
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The conclusion to a 6 part series on what makes a Copyright: The Digital Public Performance Right. http://goo.gl/5UKLzo 
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