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Ardath Albee
1,566 followers -
B2B Marketing Strategist, Storyteller, Author
B2B Marketing Strategist, Storyteller, Author

1,566 followers
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Ardath's posts

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Earlier this week, Cintell and Influitive published an ebook I wrote to establish the concept of The Brand Advocate Persona. It occurred to me that you might need some insight about how to apply this persona and what business value it can bring, so wrote this post to help with that.


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Learn about 5 all too common missteps with B2B marketing content and get a 12-Step Program to fix them...before you invest any more in your content marketing programs.

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Do you know the difference? It can impact the effectiveness of your content marketing programs. Find out what to do to help your audience make the transition.

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B2B marketers don't start early enough with buyers. You may think they know why they need to change, but that's a big assumption...

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My latest post for Kapost's The Content Marketeer discusses how to apply the information in a buyer persona to your content marketing programs.

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While buyer personas have stolen the spotlight for B2B marketers, it's time to consider that personas can address a variety of audiences that will help improve the performance of marketing programs. Here are 8 more options to consider...

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Are you still planning content programs based on one-off campaigns? Is your content, once used, dead to you (and everyone else)? Find out why no content should be left behind if you want to improve B2B marketing effectiveness.

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B2B Marketers need to consider that we're positioning our content too late in the buying process to be the most effective at building relationships that produce revenues. Here are some points to consider for fixing that...

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Are you halting momentum for your B2B buyers every time you stop one campaign and start a new one? Find out why the continuum creates a much better and progressive experience for buyers with better outcomes.

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