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Archer Targeted Communication
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American English text and design services
American English text and design services

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"Sixty years ago, at the height of his powers, [Robert] Frank left New York in a secondhand Ford and began the epic yearlong road trip that would become ‘‘The Americans,’’ a photographic survey of the inner life of the country that Peter Schjeldahl, art critic at The New Yorker, considers ‘‘one of the basic American masterpieces of any medium.’’ Frank hoped to express the emotional rhythms of the United States, to portray underlying realities and misgivings — how it felt to be wealthy, to be poor, to be in love, to be alone, to be young or old, to be black or white, to live along a country road or to walk a crowded sidewalk, to be overworked or sleeping in parks, to be a swaggering Southern couple or to be young and gay in New York, to be politicking or at prayer."

http://nyti.ms/1LTyvRf

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Real Internationalization Isn’t Just Geographic: It’s Linguistic

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‘Le Selfie’ - The New York Times

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Sprachkenntnisse im Job - Ohne Englisch geht nichts

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Of the world’s 7,000 languages, 13 will let you converse with half the world’s population. An additional 70 are spoken natively by at least 10 million people, after which the number of speakers for any one language swiftly declines. But in all of them, the word “butterfly” is a rare species.

http://nyti.ms/1Aj2WgA

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"Deutsch sprechende Menschen denken anders als Englisch sprechende, so eine Studie. Sie untersucht, wie Sprache unsere Sicht auf die Welt beeinflusst." http://buff.ly/1QErdS7

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‘They,’ the Singular Pronoun, Gets Popular

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Tell me your story: Erzählend lernen.

Wer Englisch kann, hat es leichter – nicht nur auf Reisen, sondern auch im Beruf. Drei junge Lehrer haben sich in Bozen ein Konzept überlegt, wie Erwachsene und auch Kinder mehr Spaß am Lernen einer neue Sprache haben können. Ohne Bücher.

http://www.stol.it/Artikel/Panorama-im-Ueberblick/Panorama/Tell-me-your-story-Erzaehlend-lernen

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What will the English language look like in 100 years?
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