The lovefest known as the Apple Worldwide Developers Conference starts Monday. As with any such event that involves Apple announcing new products, the global outpouring of love will be matched by a rising outburst of hate.
Some people hate Apple. Other people hate people who hate Apple. Many of these haters have turned pro, leading to a lucrative “hater industrial complex.”
I know, because I’ve been the target of hate from both sides. I’m on the hate list of both the most extreme anti-Apple haters and pro-Apple haters.
Passion in technology, flame-wars, fanboyism and its discontents are nothing new. But in the past couple of years, something new has happened: The loudest, most insistent hate is now coming from the anti-Apple crowd, rather than the pro-Apple people.
Here's why Apple inspires so much hate: