Profile

Cover photo
April Dunford
Attended University of Waterloo
1,241 followers|67,503 views
AboutPostsPhotosVideos

Stream

April Dunford

Shared publicly  - 
 
On how a startup should choose a target market
As a startup you don't have enough people or budget to sell to everyone. You need to focus on the special few that will buy right now. Here's how to find them.
2
Add a comment...

April Dunford

Shared publicly  - 
 
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning. 
The traditional positioning statement taught in marketing classes is awkward for startups. This is a canvas-style template for startup positioning.
1
Add a comment...

April Dunford

Shared publicly  - 
 
My slides from MoSo conference last week. 
Startups seem to be disadvantaged in sales and marketing because of their small budget and smaller teams. But startups have unique strengths they can leverage …
1
2
Add a comment...

April Dunford

Shared publicly  - 
 
Some thoughts on SalesForce's acquisition of ExactTarget and what it means for marketers struggling with integration issues. 
1
1
Add a comment...

April Dunford

Shared publicly  - 
 
This is a tool we put together that shows a key set of characteristics and how they evolve as a startup marketing team becomes more evolved. 
1
Add a comment...
Have her in circles
1,241 people
Betty Bair's profile photo
Mohammad Shafiq's profile photo
Fabrice Quenneville's profile photo
Georgina Bencsik's profile photo
Raul Ramirez's profile photo
Geraldine T. Wilson's profile photo
Alexa Samuels's profile photo
Larry Gonzales's profile photo
Magereanu Alin's profile photo

April Dunford

Shared publicly  - 
 
Describing a startup as "Airbnb for X" or "Uber for Y" is more popular than ever. Here's why you might want to be careful about using a comparison to describe who you are.
While using an existing product to describe your own may seem like a good shortcut, it could make your offering even harder to understand.
1
Add a comment...

April Dunford

Shared publicly  - 
 
From my talk this week at Startup Empire
Marketing tactics layered on a flawed foundation will fail. This presentation outlines what the foundational elements of a growth strategy are and how to leverage them in your startup marketing and sales efforts.
4
Add a comment...

April Dunford

Shared publicly  - 
 
Slides from last night's democamp. 
Startups often struggle with how they should market and sell their offerings. In my opinion great startup marketing and sales starts with a deep understanding of these 2 things
1
Add a comment...

April Dunford

Shared publicly  - 
 
I get asked about email marketing a lot by startup marketers. This is a categorized lis of links I send out most often.
5
1
Add a comment...

April Dunford

Shared publicly  - 
 
The question never really gets answered here but I am wondering what is the best way to really measure "quality"? It can't be shares or reach because we all know know it's possible to create extremely sharable content that doesn't drive the metrics you are trying to move. 
1
1
Add a comment...
People
Have her in circles
1,241 people
Betty Bair's profile photo
Mohammad Shafiq's profile photo
Fabrice Quenneville's profile photo
Georgina Bencsik's profile photo
Raul Ramirez's profile photo
Geraldine T. Wilson's profile photo
Alexa Samuels's profile photo
Larry Gonzales's profile photo
Magereanu Alin's profile photo
Work
Occupation
Startup Marketing and Sales Executive
Skills
marketing, startup marketing, sales, startup sales, growth, lead generation, business strategy, public speaking,
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Story
Tagline
I love startup marketing and sales.
Introduction
I'm a startup marketing and sales exec. I blog on marketing and sales strategy for startups at RocketWatcher. I have been a head of marketing and sales at a series of successful startups. I now work as an advisor and consultant for early and growth-stage companies.
Bragging rights
I run kinda slow half marathons
Education
  • University of Waterloo
    Engineering
Basic Information
Gender
Female