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Appboy is the global leader in Marketing Automation for Apps. The company enables the world's brightest businesses to manage the lifecycle of their users through a suite of marketing automation products and Success Squad team of mobile experts. In addition to user segmentation and location targeting, Appboy offers multi-channel messaging (push notifications, in-app messages, email), an in-app news feed and in-app customer support. Clients like Urban Outfitters, Shutterfly, LifeLock and Anthropology use Appboy to increase engagement, reduce churn and build their mobile ROI. To learn more, visit www.appboy.com.