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Any Pérez
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#RealidadMediada   Las teorías científicas de  #JohnNash  fueron reconocidas en el mundo económico y matemático (acá su minimalista perfil oficial en Princeton: http://bit.ly/1KsZyD4) pero fue la periodista Sylvia Nasar (http://bit.ly/1F9yLoA) quien en 1998 le presentó al mundo al hombre en su biografía no autorizada "Beautiful mind". En 2001 la autora publicó "The essential John Nash" sobre los aportes académicos de Nash (http://bit.ly/1Asghmw)
Nasar es profesora de la universidad de Columbia y ha trabajado el tema económico en The York Times, Fortune, U.S. News & World Report, The New Yorker, Newsweek, The New York Times Sunday Book Review, Fast Company, London Telegraph y muchos otros.
"¿Por qué fue importante John Nash para la economía?" http://bit.ly/1FNm7Bj
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Publicidad Nativa?
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‘The Ape’: Fake newspaper promotes ‘Planet of the Apes,’ 1968 

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  Comedian Dana Gould, who might actually be the world’s most fervent Planet of the Apes fan, often says that the appeal of the first movie lay in the fact that it featured “Moses dressed like Tarzan running from King Kong dressed like Fonzie.” In the run-up to the final episode of Mad Men, AMC generated these self-congratulatory videos in which prominent people gush about how awesome the show is. Gould took advantage of his segment, linked at ...
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Google lanza plugin que permite compartir urls usando el sonido
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En un nuevo experimento transformado en plugin de Chrome, Google quiere facilitar la vida entre los que necesitan compartir una url entre personas que está
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#RealidadMediada Hollywood creó su StarSystem creyendo que se trataba solo de influencia promocional y no política. Ajá
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"When we needed money for bail for Baltimore protestors, I hit Jay up ... wired tens of thousands in minutes"
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#RealidadMediada  Para su doctorado en sociología Caitlin Petre analizó el uso, interpretación e impacto de los datos de audiencia desde +Chartbeat en las salas de redacción de +Gawker y +The New York Times (antes del "Innovation report". En el primero usaban los datos incluso para calcular la productividad de sus redactores y el salario que merecerían y en el segundo, en esa época, los datos eran de uso exclusivo de editores.
En ambos casos la interpretación influía directamente en la definición de lo "noticiable" y causaba presión psicológica en la sala de redacción. 
"Yet, much has happened since Petre’s investigation. The Times, after the launch of its innovation report, has hired a swath of digital native editors and an audience engagement team to answer the question of how analytics should factor into editorial decisions. On the other side, Gawker, driven by a failure to compete with Buzzfeed’s skyrocketing numbers, has flipped the other way, introducing a new system where editors, rather than numbers, dictate employee compensation. “These recent developments suggest that Gawker and The Times, once polar opposites in their orientations toward metrics, are moving closer to one another,” says Petre.:Alexis Sobel Fitts
El reporte: http://bit.ly/1GdOmYM
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As analytics have entered newsrooms the digital world has divided into two camps. There are those that think attention paid to metrics creates a world where Kim Kardashian beats out more important subjects, like the Syrian conflict. Advocates...
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#RealidadMediada   "As much as anything, the Facebook deal is a concession by Times publisher Arthur Sulzberger Jr. that the paper's app strategy failed to produce the turnaround the company hoped for."
It could represent a seismic change for both the publishing industry and for the media company itself.
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"Education is central to achieving all of the other Sustainable Development Goals," writes Gordon Brown.
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"The real value of social media analytics may come when it is integrated with traditional, transactional business data including sales figures."
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Digital futurist Amy Webb at the 2015 Media Learning Seminar in Miami. Photo by Patrick Farrell. When digital media futurist ...
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#RealidadMediada El caso Buzzfeed es súper interesante para dar seguimiento a su evolución de agregador de contenido viral sin atribución a poderoso medio de contenido, investigación y código ético propio, que incluye los estándares en otros medios, como la no expresión de adhesiones políticas de los redactores, fija la separación entre lo editorial y lo comercial y desestimula los selfies con famosos ¿Y el #factchecking?
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#RealidadMediada Volver a Mcluhan: ¿Y si el medio-canal se vuelve el mensaje?"On the other hand, there is reason to worry that a content producer who becomes too reliant on one distributor can lose whatever leverage it had. “Those terms sound palatable today, but once we start placing more of our eggs into that basket, the power of our own channels and brands deteriorate,” Awtry added. “Once that happens, and an outside vendor has a lock on the primary method in which we reach people, those terms could change—and we’d be powerless to stop it.”
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Por suerte no parece el apocalipsis que se temía
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Today we're excited to introduce Instant Articles, a new product for publishers to create fast, interactive articles on Facebook.
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Have her in circles
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Hayde Cesta's profile photo
Joselyn yareli Torres's profile photo
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Guillermo Lathrop's profile photo
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  • Independiente
    Periodista, 2012 - present
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Any Pérez, Periodista / Journalist
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    Comunicacion y Periodismo
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