Always great to hear 's thoughts on the current state of digital design. There's a few things that I've strongly believed in and he's not only brought them up but expanded on them in some fantastic ways. Here some of those points:
1) Don't build for "mobile," develop and design for users on multiple screens. What you call "mobile" is just one of the many screens your users are on. Build for that cross-screen interaction. There should essentially be no feature restricted to a certain screen, if possible.
2) The future of software will take the best ideas of the web and native and bring an experience where services intermingle with other services while also taking advantage of the core platform and hardware capabilities.
3) Brand recognition is as important as following platform rules. More importantly, it's the job of the platform to allow for that brand expression and sit in the background of what the brand is trying to say.
Also, good to hear say that is focusing on a responsive layout. Seeing 's website, it's quite clear they have the proper ideas behind the scenes!
P.S. Welcome to my block list.
As usual, nails it.
Hate only when it's convenient.
No, I'm not sharing the article(s).
- Amazon.comSoftware Development Engineer, 2013 - present
- Amazon.comSDE Intern, 2012 - 2012
- Xtreme Labs Inc.Software Engineer, 2012 - 2012
- MySpark TechnologiesAndroid Software Engineer, 2011 - 2012
- PinPoint GPS
- Service Canada College
- University of Toronto, Mississauga2013
- St. Aloysius Gonzaga Secondary School
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