Profile

Cover photo
Antonio Negrini
72,490 views
AboutPostsCollections

Stream

Antonio Negrini

commented on a post on Blogger.
Shared publicly  - 
 
great, makes absolute sense to integrate these two data sources .
1

Antonio Negrini

Shared publicly  - 
 
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
1

Antonio Negrini

Shared publicly  - 
 
finalmente... ... http://www.msccrociere.it nuovo sito - ora ne mancano solo altre 27 versioni per diverse lingue e mercati! :-) - Finally the new website is out!
 ·  Translate
1

Antonio Negrini

Shared publicly  - 
 
 
The Meta Referrer Tag: An Advancement for SEO, HTTPS, and the Internet
https://moz.com/blog/meta-referrer-tag

One of the problems of switching to HTTPS is you stop sending referral data to non-HTTPS sites.

This post shows you how to solve that problem with the meta referrer tag, which has quietly been around for a few years and used by the biggest sites on the planet.
5 comments on original post
1

Antonio Negrini

Shared publicly  - 
 
David Amerland originally shared to Semantic Search:
 
Understanding Semantic Search

It's more than just natural language processing and it's more than just relational connections. Semantic search takes into account relational values between nodes (entities and facts) and edges (the connection between them all) but pragmatics applies a filter that changes the meaning of the connection in relation to the context of the moment of analysis. Want an example? Think that the search query "gear upgrades" provides different results after I have spent ten minutes looking at the latest map released by Destiny, the video game, than before. ;) 
7 comments on original post
1

Antonio Negrini

Shared publicly  - 
 
good news about integrating two worlds :-)
1

Antonio Negrini

Shared publicly  - 
 
Set Yourself Apart. Top-performing enterprise marketers are 5x more likely to use data-driven attribution. However, over half of all marketers still credit last-click only. Which type of marketer do you want to be? Adometry brings you the Definitive Guide to Data-Driven Attribution so you can ...
1

Antonio Negrini

Shared publicly  - 
 
10 MOZ 2015  Ranking Factors summary findings

    1) We continue to see lower correlations between on-page keyword use and rankings. This could likely be because Google is smarter about what pages mean (through related keywords, synonyms, close variants, and entities) without relying on exact keyword phrases. We believe matching user intent is of the utmost importance.
    2) While page length, hreflang use, and total number of links all show moderate association with Google rankings, we found that using HTTPS has a very low positive correlation. This could indicate it's the "tie-breaker" Google claims. Negatively associated factors include server response time and the total length of the URL.
    3) Despite rumors to the contrary, the data continues to show some of the highest correlations between Google rankings and the number of links to a given page.
    4) While there exists a decent correlation between exact-match domains (domains where the keyword matches the domain exactly, e.g. redwidgets.com) and rankings, this is likely due to the prominence of anchor text, keyword usage, and other signals, instead of an algorithmic bias in favor of these domains.
    5) Our study showed little relationship with the type of top-level domain (.com, .org, etc.) and rankings in Google.
    6) While not quite as strong as page-level link metrics, the overall links to a site's root and subdomain showed a reasonably strong correlation to rankings. We believe links continue to play a prominent role in Google's algorithm.
    7) Use of anchor text was another prominent feature of high-ranking results, with the number of unique domains linking with partial-match anchor text leading the way.
    8) Always controversial, the number of social shares a page accumulates tends to show a positive correlation with rankings. Although there is strong reason to believe Google doesn't use social share counts directly in its algorithm, there are many secondary SEO benefits to be gained through successful social sharing.
    9) Time until domain registration expiration was moderately correlated with higher rankings, while private registration showed a small negative correlation.
    10) Engagement metrics from SimilarWeb showed that pages with lower bounce rates, higher pageviews, and better time-on-site metrics were associated with higher rankings.
 
The Future of SEO: 2015 Ranking Factors Expert Survey
https://moz.com/blog/ranking-factors-expert-survey-2015

For many people, the 2nd part of the Ranking Factor Study from +Moz - the Expert Survey, is often the most revealing. While correlation data gives you hard numbers, the insight of SEO professionals gives you insight into what actually works (and doesn't) as well as insight into potential ranking signals that are difficult to measure through traditional data analysis.

Super grateful for the 160 top-notch professionals that participated. This may be the smartest, most experience group of folks who ever contributed to a single SEO research project.

Read the full post here: https://moz.com/blog/ranking-factors-expert-survey-2015
View original post
1

Antonio Negrini

Shared publicly  - 
In this post I'll pull apart four of the most commonly used metrics in Google Analytics, how they are collected, and why they are so easily misinterpreted.
1

Antonio Negrini

Shared publicly  - 
 
Marketing Land: Google Ad Chief: “How Many Of Facebook’s Video Views Are Engaged?” http://google.com/newsstand/s/CBIw9NG59hI
1
Antonio's Collections
Work
Occupation
Web Marketing Manager - SEO & SEM
Skills
SEO, SEM, Project Management, HTML, ASPX, Web Design, Ecommerce design, Wordpress, Magento
Collections Antonio is following
Basic Information
Gender
Male