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Anton Koekemoer
Attended CSS Training College
Lives in Pretoria, South Africa
20,454 followers|121,637 views
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How to create Google +Post ads
 
How To Create Google +Post Ads

As you may have heard, Google opened up the +Post ad option to anyone with at least 1000 followers this week.

+Mark Traphagen explained that, “What’s different here is that Google is enabling social content ads that aren’t on the social platform. Instead of littering Google+ with ads (one of the unsung benefits of Google+ is that three years in its stream are still ad free), +Post ads are places where people expect to see ads: on websites that already have Google Display ads.”

So how do we get started? Many businesses are chomping at the bit to start experimenting with these new ads and working toward driving traffic and interest to their business and Google+ presence. So I've written up exactly how to do that. Using the guide below, you'll be able to create your first Campaign and +Post Ad.

We'll also go over the different ad sizes and types, and reveal a couple of new findings.

Learn more: http://bit.ly/1i1S7PU 

What questions do you have about +Post Ads? Will you consider using them for your own business? Does it help to know that you can use posts from a personal profile or a page?

#Google  #PlusPost #PlusPostAds #GooglePlus  
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Thanks +David Amerland on your excellent book on Semantic SEO. Finished it last night and it's definitely worth a read.

Added a review of the book on Amazon. Starting with the Google+ Hangouts for Business over the weekend
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+Post ads now available to all advertisers
 
Watch out big businesses! :-)

Starting today, Google+ is making +Post ads available to all advertisers with at least 1000 Google+ followers! 

#googleplusupdate   #postads   #business  
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Digital marketing is an evolving industry.
 
As Google increasingly rewards a broader marketing strategy, it's time for all of us to evolve. Today +Ron Garrett From +Distilled tells us how Don't miss it!
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
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Anton Koekemoer

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how to perform media marketing
 
How to Perform Media Marketing for your Business?
When tackling about important tools for marketing perhaps of the most in demand is the media marketing. However, it can be daunting for small business owners who are used of traditional approaches. Developing social media strategies takes good amount of researching and massive trials to absorb the full context. How can you perform media marketing for your business?

Conduct a thorough Research for your Business and its Needs
Before your customers patronize your business, it has to be fully accepted by them. This is possible if you are prepared to take on the challenges and even changes within your business. 
• Learn how you can create social media presence with your online page. A solid and smooth running modern business was able to pull overwhelming followers. These followers are patiently waiting for your next posts or offers therefore you have to be updated with and on a regular basis.
• Learn the trends because this will help you gain topics that are relatable and shareable for your prospects.

Do you know that media marketing is an old technique?
Although we have come to the point where we possibly think that social media marketing is the newest tool for business promotion, it is actually an old technique. Reaching out to your prospects through TV ads and distributing flyers are as old as social media marketing which is established some decades ago.
• With technological advantages, techniques increase as time pass so you need to cope with it. Social media marketing can only be new if there is a newly discovered technique being used by active online marketers. 

Create multiple but Interactive Social media Accounts
Personal attachment is often a reason why a prospect turns to be loyal customer. This means to say that your offers must be valued by them. The feeling of connectivity is to create multiple but interactive social media accounts that are convenient enough for all types of customers.
• Be open for feedback. If in case you have received more negative testimonies than those of the positives, then make use of this to perform adjustments so you can meet the needs of your market.
• Positive testimonies are worth sharing so post it to your social media accounts and this is an effective factor being written in a marketing plan. Positive testimonies will help realize new clients what to expect from your business and why it is worth trying.
• Repetitive posts will bore your followers so find something new and interesting to post about. Becoming an active marketer will help you produce engagement between your business and its followers.

No matter what business type you are in, updating media marketing is a smart step towards an interactive and interesting business online. 


Socratic SBC | Small Business Consulting

2 Wisconsin Circle Suite 700 Chevy Chase, MD 20815
Office: (410) 929-6395 
Fax: (202) 318-0689 
rwhunni@socraticsbc.com

http://www.socraticsbc.com
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How to get more followers on your business Google+ page
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
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Anton Koekemoer

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The times they are a changing
Do you see Google+ really starting to fly? Well, here is one way to look at how the tide is rising on this incredible experience.
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If you are doing any form of #digitalmarketing - read this
 
Understanding User Behavior in a Multi-Device World

In this constantly connected world, users can interact with your business across many digital touchpoints: websites, mobile apps, web apps, and other digital devices. So to help you understand what users do in the increasingly diverse digital landscape, we’re enabling you to view web and app data from the same reporting view. This will be rolling out to all accounts over the next week.

Analyze app and web data in the same reporting view
Any data you send to the same property appears in all of the reporting views, regardless of how you collected that data. This means that if you send data from the web or from a mobile app to one property, both data sets appear in your reports. 

If you want to isolate data from one source, like if you only want to see web data in your reports, you can set up a filter to customize what you see. You can also use other tools to isolate each data set, including customizations in standard reports, dashboards, custom reports, and secondary dimensions. 

Measure web apps
We’ve also added some new app-specific fields to the analytics.js JavaScript web collection library, including screen name, app name, app version, and exception tracking. These changes allow the JavaScript tracking code to take advantage of the app tracking framework, so you can more accurately collect data on your web apps.

How these changes affect you
This product change can affect you in different ways, based on how your account is set up and what kind of data you collect and send to Google Analytics. 

The Visitors web metric and Active Users app metric are now unified under the same name, Users. And, Visits are now referred to as Sessions everywhere in all of Google Analytics. We’ll be making these changes starting today, and rolling them out incrementally over the next week. 

If you collect and send both web and app hits to one property in your Google Analytics account, all your hits will appear in all your reporting views starting today. If you want to keep your web and app data separate, you need to add a filter to your reporting views. 

If you don’t send web and app data to the same property in your account, your data stays the same. 

Everyone, however,  will see the unified metric, dimension, and segment names in their reports.  

Until today, some metrics and dimensions used different names in app views and in web views, even though they presented the exact same data. Now, all metric, dimensions, and segment names are the same, regardless if they’re used for web or app data. This gives you a clear and consistent way to analyze and refer to all of your Google Analytics data. 

Our developer site has more information on these changes:

Read the full list of dimension and metric names: http://goo.gl/zatfHK
App / Screen Tracking developer guide: http://goo.gl/PWxaW9
Exception Tracking developer guide: http://goo.gl/I9FQzH

Posted by +Nick Mihailovski, Product Manager
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The ninjas of the #seo world
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People
In his circles
468 people
Have him in circles
20,454 people
Work
Occupation
Digital Marketing Manager
Skills
Digital Marketing, SEO, Social Media Marketing, Online Reputation Management, Personal Reputation Management, Affiliate Marketing, Agile Marketing, PPC
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pretoria, South Africa
Previously
London
Story
Tagline
Your local digital marketing specialist. I specialise in helping brands connect with targeted customers by enhancing their online presence.
Introduction


I specialise in helping brands connect with targeted customers by enhancing their online presence through emerging web-based communications channels. I translate business objectives into comprehensive initiatives that focus on humanising brand identity while maximising measurable business results.

My deep, hands-on experience with emerging digital strategies together with my business experience makes me well equipped for leading brands confidently into new and existing digital marketing initiatives. I’m very passionate about digital marketing and I provide highly scalable web based business solutions and online user experiences for people that are interested in building and expanding their digital footprint.

I regularly speak at events about digital marketing and how you can use the web to build influence to get targeted results and increase your ROI in the digital landscape. I have been interviewed by many magazines such as ITWeb, Elle, Woman In Motion, Tech Smart, and other top blogs such as the Heavy Chef Project and WPMU.

When I’m not designing a strategy around increasing your digital footprint online or anything else web related, you will find me researching and exploring the online universe.

I’m also a proud dad of a baby and I like blogging, golf, photography, and music.

Education
  • CSS Training College
    MCSD, 2000 - 2000
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Gender
Male
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