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Anthony Verre
Works at Silver Arc Search Marketing
Attended Univeristy of Wisconsin-La Crosse
Lives in Dallas, TX
2,345 followers|220,908 views
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Anthony Verre

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Pretty cool. :-)
Check out my tree. This holiday season, girls across the country are using code to light up the holiday trees in the nation's capital. Join in by coding one of your own.
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Anthony Verre

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I just drafted my team for ESPN Fantasy Football -- check it out and tell me what you think http://es.pn/ffl but you don't have to! :-)
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+Amit Singhal Google is really happy with where Organic search is at. They believe users are happy too. But, didn't answer the questions why Advertisers get the data. But "they're always looking at it [addressing that issue]. #SMX #keynote
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Anthony Verre

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+Amit Singhal Is there a "real" competitor to Google? Another political answer that, in summary, is everyone is our competition. #SMX  #Keynote
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There is a absolute separation between Paid and Organic. All relationships are clearly called out, per +Amit Singhal #SMX #Keynote
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How does Google verify that its Knowledge Graph answers are actually right? +Amit Singhal says Google just wants to return answers. But they aren't really fact checking, just answer and point to source. #DangerousShit  #SMX #Keynote
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Anthony Verre

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What I'm getting the from the "Swiss Army Knife" analogy, is that Google does want to answer all the questions from the SERPs so that, eventually, you won't have to go to publisher sites. #SMX #Keynote +Amit Singhal 
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Anthony Verre

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This is the biggest, most comprehensive Ad I've seen yet. It's for +Nest (a Google company). Haven't seen any other ads like this from any other companies. 

I don't think it's terrible, it certainly answers a variety of questions consumers might have; however, it DOMINATES the page. 
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I see them for consumer products sometimes, like cameras (Try this one - https://www.google.com/search?q=nikon%20d750). I think we're going to see more and more ads that look like Knowledge Graph in 2015.
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I LOVE this ad. "Beat Average".  Get passion, be exceptional. This is a huge message WIN for GNC, in my opinion
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Google is testing everything, and if it doesn't improve the user experience, it's doesn't make the leap to live. +Amit Singhal #SMX #Keynote
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Didn't want you to get discouraged over here on Google+
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+Amit Singhal is NOT answering any question directly or transparently. It's old yo'. +Danny Sullivan is asking the right questions, and +Amit Singhal is politically answering everything to avoid the answer.
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Google is head-over-heels in love with Knowledge Graph. +Amit Singhal says Google understands that people just want the answers to questions, which is why they love Knowledge Graph. #SMX   #keynote  
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Have him in circles
2,345 people
Brian Anderson's profile photo
Jimmie Flores's profile photo
C Russell's profile photo
Barry Schwartz's profile photo
Rustam Irani's profile photo
Mohd Saiful's profile photo
Raju Yadav's profile photo
kimo bakir's profile photo
Lost Tapes's profile photo
Work
Occupation
Digital & Search Marketing Director
Employment
  • Silver Arc Search Marketing
    President, 2009 - present
  • Rockfish Interactive
    Director of Search Strategy, 2011 - 2015
    Plan, build, and execute digital marketing, search engine optimization (SEO) and search marketing (SEM) strategy for several Fortune 500 Companies, as well as head up eCommerce and eTailer search strategy for clients on Amazon.com, Walmart.com, and others. I manage project hours, budget, and work plans of our search developer team. Communicate and work closely with Content Development, Social Media Teams, Web Developers, and Design teams to help institute digital marketing and SEO/SEM best practices company-wide for enterprise client digital properties. Developed Rockfish Interactive Search Engine Optimization (SEO) Training, Digital Shelf Optimization (DSO), and Search Engine Marketing (SEM) Standards and Programs.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Dallas, TX
Previously
Chicago, IL - Dallas/Ft. Worth, TX - Baghdad, Iraq - Ft. Drum, NY - Ft. Leonard Wood, MO - Greenfield, WI - Kuwait - Frisco, TX
Story
Tagline
Digital and Search Marketing Expert
Introduction
I have been working in digital marketing for the last 10 years with primary focus on search marketing (SEO and SEM) and digital marketing strategy. At Rockfish Interactive, I managed a team that created, strategized, and built omnichannel digital marketing and search marketing strategy for several Fortune 500 and 1000 Companies (e.g., Kimberly-Clark, Unilever, MARS, ConAgra, Warner Brothers). 

Instrumental to creating and heading up Rockfish's new eCommerce and eTailer search strategy (Amazon.com, Walmart.com, etc.). In this role, I worked with first-party manufacturers to optimize their product catalogs on eTailers, craft conversion-driven content, optimize product content for Amazon's A9 algorithm and Walmart's Polaris algorithm, and worked with partner agencies to devise omni-channel strategies on behalf of clients.

Over the span of my career, I have helped to create and manage search marketing and digital strategy for B2B companies, nationally accredited universities, and B2C companies.

I frequently speak at Search Marketing Expo (SMX) East, West, and Advanced, and co-authored "eProfitability", a guide for C-Level executives and upper management to understand the digital and search marketing landscape to maximize their profitability online. I was a regular columnist at Search News Central. I am also featured in Doc Sheldon's book, "Critical Thinking for the Discerning SEO". 

OIF (Operation Iraqi Freedom) war veteran, and member of the United States Army for eight years. I started my professional career as an English, Sociology, and History instructor in the Milwaukee Public School system, teaching 9-12th grade.

Specialties:
Team Development & Leadership
Digital Marketing Strategies
Search Marketing Strategies
Social Media Strategies
SEO
PPC
Website Analytics
Strong Qualitative and Quantitative Analysis
Critical Analysis of Strategy
Bragging rights
8 Year Army Veteran, OIF Veteran, 3 Amazing Daughters
Education
  • Univeristy of Wisconsin-La Crosse
    Literature, 1997 - 2002
  • University of Wisconsin-Milwaukee
    MA Creative Writing and Literature, 2006 - 2008
Basic Information
Gender
Male
Looking for
Friends, Networking
Birthday
August 19
Relationship
Married
Other names
Tony Verre, The Milwaukee SEO
Anthony Verre's +1's are the things they like, agree with, or want to recommend.
Google
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Android için Google uygulaması: İhtiyacınız olan şeyleri web'de ve cihazınızda bulmanın en hızlı ve en kolay yoludur.* Web'de ve telefonunuz

The Room
market.android.com

Welcome to The Room, a physical puzzler, wrapped in a mystery game, inside a beautifully tactile 3D world.***************** Praise for The R

地图
market.android.com

为 Android 手机和平板电脑量身打造的 Google 地图应用采用了全新设计,可让您更轻松、更快速地探索这个大千世界。新版地图可以帮您发现市内最佳去处,并提供前往那些地方所需的信息。- 全面而精确的地图,范围覆盖200个国家/地区 - 针对驾车、骑车和步行提供 GPS 语音

Google Play Music
market.android.com

Google Play Music makes it easy to discover, play and share the music you love on Android and the web. With our new All Access service, you

Cloudy With a Chance of Meatballs 2
www.google.com

Inventor Flint Lockwood thought he saved the world when he destroyed his most infamous invention -- a machine that turned water into food ca

Google Hummingbird: What marketers need to know
blog.rockfishdigital.com

Search Strategist Tony Verre writes about how Google Hummingbird is built to discover the intent of a consumer's question and provide incred

Huggies
plus.google.com

Enjoy the ride of parenting, The official Huggies® brand Google+ page.

How To Optimize Your Products for Amazon.com by Anthony Verre
www.slideshare.net

From SMX East 2013 / SearchMarketingExpo.com - Maximizing Sales on Amazon & eBay - How To Optimize Your Products for Amazon.com by @TonyVerr

The Google Hummingbird Patent?
www.seobythesea.com

Google announced a new algorithm, Hummingbird, that impacts 90% of all queries, while having a patent granted this week that appears to be a

Eight Silly Data Myths Marketing People Believe That Get Them Fired.
www.kaushik.net

From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight

How I’ve been shafted by Darryl Collins from Banjax and Gingerparts
www.barryadams.co.uk

I performed a SEO audit on the Gingerparts website for Darryl Collins from Banjax, at a strongly discounted rate. A year later I have still

Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wrig...
marketingland.com

Marketing Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while M

Get Creative with Your Content Strategy through Backlink Analysis
www.leesmithbryan.com

Wouldn't you love it if there was a way to generate content that attracted links? Read on for this content generation strategy w/backlink an

Exciting times at SNC; welcome the new team members | Search News Central
searchnewscentral.com

The management team here at SNC is on the grow. We're thrilled to have them on board and it is exciting times for me. Curious as to who they

Finding real answers to the hard questions | Hugo Guzman
www.hugoguzman.com

Ralphy is my good buddy. He’s also my 21-year-old nephew and arguably the biggest role model in my life. You see, Ralphy was diagnosed with

SEO by the Sea
plus.google.com

Getting Information about Search and SEO Directly from the Search Engines

Google Analytics
plus.google.com

Follow us for latest news, tips and trends from the Google Analytics team and friends.

Search Marketing Expo (SMX)
plus.google.com

The World's Leading Search Engine Marketing Conference

Truckpocalypse |
truckerclassifieds.com

What would happen if trucks stopped running?

Does Google give big brands a pass? | Search News Central
searchnewscentral.com

All of this being said; which would I choose? That's a bit of a no-brainer and any SEO that's worked a larger brand knows that it is indeed