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Anthony Piwarun
Works at Zeon Solutions
Attended UW-Milwaukee
Lives in New Berlin, WI
156 followers|27,636 views
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Anthony Piwarun

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This past October, I had the opportunity to speak at my first online marketing conference in New York. Read about some of the things I learned in the process.
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My latest post on Search News Central
Whether you work in-house or in an agency setting, bringing alignment and synergy with functional groups outside of SEO will prove to be beneficial to not only your current campaign, but the efficienc...
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"You've got to find what you love. And that's as true for work as it is for your lovers. Your work is going to fill a large part of your life, and the only way for you to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. And don't settle."

- Steve Jobs
TED Talks At his Stanford University commencement speech, Steve Jobs, CEO and co-founder of Apple and Pixar, urges us to pursue our dreams and see the opportunities in life's setbacks -- including dea...
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While I don't necessarily agree with the point about paid search being more qualified that organic, I think @alliekelly makes a good point about double standards.
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Green Bay Packers vs. Detroit Lions... Happy Thanksgiving and Go Pack Go! #packers
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Woo hoo! Google +
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Anthony Piwarun

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Do you work in social media? Check out my tips on integrating search with social in my latest article on Social Media Explorer.
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First of many posts on +Search News Central: 5 Analogies to Help Explain and Sell SEO
Whether you’re working in-house or in an agency setting, I’m pretty sure we’ve all been in a situation where it’s easier to explain some of the basic elements of SEO by using analogies.
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3 tips on targeting last minute online shoppers this holiday season // My latest post on the Zeon Solutions blog.
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People
Have him in circles
156 people
Benn Richards's profile photo
Laura Frizzo's profile photo
Renuka Verma's profile photo
Vijay Dholakia's profile photo
Allie Kelly's profile photo
Jordon Meyer's profile photo
Christina Oblak's profile photo
Jason Falls's profile photo
Daniel Alfonso's profile photo
Work
Occupation
Digital Marketing Strategist & Search Engine Marketing Manager
Skills
SEO, PPC, SEM, Digital Marketing, Content Strategy, Online Advertising, Client Management, Leadership, Public Speaking
Employment
  • Zeon Solutions
    Search Engine Marketing Manager, 2011 - present
    Manage a team of 10 talented search engine marketing specialists.
  • Fullhouse
    SEM Strategist, 2010 - 2011
  • Johnson Direct
    Interactive Marketing Project Manager, 2009 - 2010
  • Digital Target Marketing
    Account & Project Manager, 2008 - 2009
  • Northwestern Mutual
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New Berlin, WI
Previously
St. Francis, WI - Valparaiso, Indiana
Contact Information
Home
Email
Work
Email
Story
Tagline
Search Engine Marketing Manager & Digital Strategist
Introduction
I’m a digital marketing professional with experience in both search engine optimization (SEO) and pay-per-click marketing (PPC) that strives for excellence and will do whatever it takes to be successful in my role. I currently work as a Sr. Search Engine Marketing Specialist at Zeon Solutions, a Milwaukee-based eCommerce web development and online marketing company. 

Having had experience working in account management prior to joining the search engine marketing industry, I developed an appreciation for effective client management that has grown noticably stronger. I truely believe that to be successful as a digital marketer, an agency must be fully aligned with their client’s brand, goals, and business objectives in an effort to bring forth a positive ROI and long-lasting relationship.

While I have experience putting my clients campaigns in front of their target audience through both paid and organic mediums the instant they click “search”, my passion lies on the organic side. Very few things are more fulfilling than working on a campaign through all hours of the night and seeing top rankings for competitive keyword phrases, with an increase in qualified traffic to boot! 

SEO, in my opinion, is an ever-evolving industry that requires keeping up with the latest trends on blogs like SEOMoz, Search Engine Journal, and Search Engine Land to name a few. While keeping up with the day-to-day trends that make up the functional portion of my role is time consuming, I do find opportunities to hone my skills at the part of job that I believe separates the men from the boys: communication. For me, it’s not just important to know that you need be creative in ad copy, title tags, Meta descriptions and headlines, but it’s knowing how to effectively get the message across to clients. If after a few years of working together, one of my clients knows how to develop quality content that feeds both their audience and search engines, can effectively build buzz (and links) around a new product launch through blogger outreach, and has learned just enough along the way about SEO to be dangerous, then I think we’re all winners.

Interested in learning more? Follow me on Twitter or read my SEO blog for more info.
Bragging rights
SMX East 2012 Speaker, SMX West 2013 Speaker
Education
  • UW-Milwaukee
    International Studies, 2004 - 2008
Basic Information
Gender
Male
Birthday
October 31