I’m a digital marketing professional with experience in both search engine optimization
(SEO) and pay-per-click marketing
(PPC) that strives for excellence and will do whatever it takes to be successful in my role. I currently work as a Sr. Search Engine Marketing Specialist at Zeon Solutions
, a Milwaukee-based eCommerce web development and online marketing company.
Having had experience working in account management prior to joining the search engine marketing
industry, I developed an appreciation for effective client management that has grown noticably stronger. I truely believe that to be successful as a digital marketer, an agency must be fully aligned with their client’s brand, goals, and business objectives in an effort to bring forth a positive ROI and long-lasting relationship.
While I have experience putting my clients campaigns in front of their target audience through both paid and organic mediums the instant they click “search”, my passion lies on the organic side. Very few things are more fulfilling than working on a campaign through all hours of the night and seeing top rankings for competitive keyword phrases, with an increase in qualified traffic to boot!
SEO, in my opinion, is an ever-evolving industry that requires keeping up with the latest trends on blogs like SEOMoz
, Search Engine Journal
, and Search Engine Land
to name a few. While keeping up with the day-to-day trends that make up the functional portion of my role is time consuming, I do find opportunities to hone my skills at the part of job that I believe separates the men from the boys: communication. For me, it’s not just important to know that you need be creative in ad copy, title tags, Meta descriptions and headlines, but it’s knowing how to effectively get the message across to clients. If after a few years of working together, one of my clients knows how to develop quality content that feeds both their audience and search engines, can effectively build buzz (and links) around a new product launch through blogger outreach, and has learned just enough along the way about SEO to be dangerous, then I think we’re all winners.