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Anthony Juliano
388 followers -
I help people understand today's changing communication environment
I help people understand today's changing communication environment

388 followers
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A few years ago, my company was looking to hire a media assistant. The hiring manager, Jill, wanted a good communicator well versed in Microsoft Excel. Armed with this information, I posted the opportunity on my social media profiles. A few hours later, I…

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Every month I write a column for Greater Fort Wayne Business Weekly. This month, I interviewed my genius-smart co-worker Brandon Wolf, who helped demystify an emerging phenomenon: influcencer marketing. In today’s crowded communication environment, it’s…

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On Wednesday, I shared my thoughts about why a “no phones in meetings” policy is a flawed premise–and why it’s better to start by focusing on improving meetings themselves. One of the things that irks me is that meetings are so often bad, despite how easy…

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I like Simon Sinek. A lot. But I have a concern with one of the things he says in this video, which recently went viral–specifically at 12:06: “There should be no cell phones in conference rooms. None.” This seems hard to argue with, especially as Sinek…

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Would it surprise you to learn that, in terms of social media penetration rates among U.S. adults, Twitter is now only the fifth largest platform? If so, you’re not alone. As new social media platforms have emerged over the last few years, there have been…

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Many social media managers know exactly what they’ll post on Facebook tomorrow. Some know what they’ll post next Tuesday. And a few even know what they’ll post on January 1. Are they clairvoyant, or do they have other mystical powers? Nope. In fact,…

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If you’re not getting the results you want from social media, maybe it’s time to try something different. This week, every time you have the urge to go to Facebook, go to LinkedIn instead. Spend the same amount of time you would have on Facebook, but…

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New Year’s resolutions are usually about new things we’re going to start doing, or old things we’re going to stop doing. But what about applying our old knowledge more often? That seems to be more sustainable–and, ultimately, better. With that in mind,…

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I originally wrote this in May 2014, but it’s just as timely today, given the continued ubiquity of hashtags in social media and advertising campaigns.  How ubiquitous has the once-humble hashtag become? Look no further than the Mucinex “#BlameMucus”…

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My July Greater Fort Wayne Business Weekly column features a few examples of brands that get video right without breaking the bank.
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