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Anthony Gaenzle
Works at Enveritas Group
Attends Clemson University
Lives in Greenville, SC
350 followers|54,002 views
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Anthony Gaenzle

General Discussion  - 
 
[Free Download] 30 Content Marketing Tips for the Hospitality Industry

As marketers in the hotel / travel and tourism industry, this white paper will offer you tips for creating a content marketing plan that really works. Download it for free, and feel free to reach out to me if you have any questions!
Because the travel and tourism space remains extremely competitive, it’s critical for hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content marketing is and how to integrate it into your overall marketing efforts. This paper contains tips and advice for connecting with your audience through engaging content that sets your prop...
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Anthony Gaenzle

Social Media for Hotels  - 
 
Do you use Instagram to grow your hotel's brand?

We've seen a high level of success with regard to our hotel clients engaging with guests and potential guests via Instagram. It lends itself perfectly to this industry. What are your thoughts?
Follow these tips to maximize the impact of your presence on Instagram while growing your brand and engaging your audience.
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Anthony Gaenzle

Discussion  - 
 
What does a picture-perfect website look like in your mind?
Images enhance your site as well as aid in visual content marketing by giving viewers imaginative imagery that excites and stimulates their senses.
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Anthony Gaenzle

Shared publicly  - 
 
It's that time of year again. Time for a website audit!
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[Case Study] FRHI Hotels & Resorts: Social Media and Content Marketing
FRHI Hotels and Resorts, parent company of Fairmont, Raffles and Swissotel brands, partnered with EnVeritas Group for content marketing and social media marketing. This case study highlights the needs and objectives of FRHI, the approach to strategy and implementation by EnVeritas Group and the results of the project.
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Anthony Gaenzle

Content Strategy  - 
 
Why you should visit your clients, even if they don't have Rembrandts
Visiting a client can be an enriching experience, allowing you to see their location up close, interact with them directly, and bond with your collegues.
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Anthony Gaenzle

General Discussion  - 
 
Just want to introduce myself before joining the discussion. My name is +Anthony Gaenzle and I am the director of marketing at +EnVeritas Group. We work with a number of clients in the hotel / travel and tourism world, so I wanted to join this discussion and see what everyone was saying. Thanks for including me!
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Anthony Gaenzle

➥ Instagram  - 
 
Do you advise your clients to use +Instagram for recruiting?
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[Case Study] How #HigherEducation uses content marketing
Wingate University partnered with content marketing agency EnVeritas Group to conduct website and social media audits, develop a strategy for enhancing digital communication, redesign the school's current website and much more. This case study shows how universities like Wingate are understanding the importance of content marketing and social media and actively taking the steps to utilize these tactics to achieve objectives like higher retention ...
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Anthony Gaenzle

Content Marketing 101  - 
 
[eBook] 30 Content Marketing Tips for the Hospitality Industry

Free download

http://enveritasgroup.com/hospitality/
Because the travel and tourism space remains extremely competitive, it’s critical for hotels and hotel groups to establish and maintain a competitive advantage in their marketing efforts. One increasingly important way of doing this is to recognize what content marketing is and how to integrate it into your overall marketing efforts. This paper contains tips and advice for connecting with your audience through engaging content that sets your prop...
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Some of the best examples of content marketing in the history of +NCAA Men's Basketball March Madness   #marchmadness  
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Do you hire business majors for content marketing roles?

Are business majors equipped to succeed in content marketing, or are professionals with more of an editorial background more well-suited? Here are 8 reasons that business majors make great content marketers.
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People
Have him in circles
350 people
David Cawley's profile photo
IRISH JIM's profile photo
Heart of Home Business's profile photo
Susan Walsh's profile photo
Rohit Vedantwar's profile photo
Eric Ingrand's profile photo
Laurel Reese's profile photo
Jeff Palmer's profile photo
SAIBU BABA's profile photo
Education
  • Clemson University
    MBA, present
    Master's of Business Administration Courses
  • University of South Florida
    Marketing, 2012
    Master's of Science in Marketing
  • University of South Florida
    Mass Communication, 2010
    Bachelor's of Science in Mass Communication Minor in Business Administration
  • Full Sail University
    Film & Video Production, 2003
    Associate's Degree in Film & Video Production
Basic Information
Gender
Male
Story
Tagline
Director of Marketing - Greenville, SC www.enveritasgroup.com
Introduction
I recently relocated from Clearwater, Florida to Greenville, South Carolina.  After graduating from the University of South Florida with a Master's of Science in Marketing, my wife and I packed up and headed to SC.  I currently work with EnVeritas Group as the company's Director of Marketing, which has proven to be challenging, rewarding, and highly enjoyable!  I am working diligently to complete my MBA at Clemson University. My hometown is Lancaster, Pennsylvania.  I still have family there, so I travel back to visit several times a year, typically in the warmer months!  When I lived there, you could find me gliding across the snow on a snowboard, but now looking back I must have been crazy to openly welcome being out in that bone-chilling cold.  Much happier to be in the mild (hot in the summer) climate of South Carolina.
Bragging rights
Recently married to Ashley (Biersack) Gaenzle and I must say that I am officially the luckiest man in the world.
Work
Occupation
Director of Marketing
Skills
Social Media Strategy, Marketing Plan Development, Graphic Design, Copy Writing, Video Editing, Marketing Strategy
Employment
  • Enveritas Group
    Director of Marketing, present
    I am in charge of developing and implementing the overall marketing plan and strategy for the content marketing group, EnVeritas Group. We operate out of Greenville, SC and offer content marketing, social media marketing, blogging, and other digital marketing services.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Greenville, SC
Excellent organization doing great work to help bring fresh produce to those in need!
Public - 11 months ago
reviewed 11 months ago
We had an excellent experience with S&S. It was New Year's day and we were driving home to SC from OH. We stopped in Lexington innocently enough to grab some pizza and get on our way. We ended up running over a nail and getting a flat tire. We were in a Wal-Mart parking lot, so we went to their tire place. It was such a horrible experience and we ended up being chased off by two rednecks (one wearing a t-shirt) with a gun and claiming to be a manager. Long story short, we stumble upon S&S and talk to the manager, Dennis. He quotes us on a new tire, but then ends up patching it up for free instead! What a great guy. What a great experience. Dennis and two of his colleagues stay about 20 minutes after they closed to help us out and get us on the road. Thank you and please consider this place when you need some work done.
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Public - a year ago
reviewed a year ago
2 reviews
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