- Pied Piper Interactive, Find and Convert, Kelby Media Group, AnyDoc Software, The IIACEO, 2003 - present
Bored and unchallenged with the lack of challenge writing alone brought me, I saw the future of communication was online and went back to school to pick up interactive media mad skillz. This move kicked my career into the far-left lane, and I quickly discovered that all those years learning to communicate for every sector and just about every audience under the sun served me beautifully online.
Working as a webmaster, I stumbled into SEO in an effort to get my clients’ sites to perform better in the search engines. My penchant for writing engaging copy, combined with my gravitational pull toward anything analytical and competitive, gave me the ability to take my clients’ sites from unknown to top results for the keywords they wanted to rank for. And that is how my addiction started.
Then along came social media. I thought I had died and gone to heaven. (Or #heaven for all of you Twitaholics out there. Heh.) A huge, um, fan of the book Raving Fans, I still can’t believe it’s my job to engage with people online for clients and help create raving “fans” of their brand. So, naturally, my services include implementing SEO and social media strategies for clients, as well as measuring those efforts through the use of Web analytics. But I also gets to satisfy the cravings of my inner geek out and take deep dives in code from time to time.
When I'm not working, you can usually find me on a trail of some kind or on Twitter — or doing both simultaneously. (Don’t try this at home, kids.) My other great defining passion is shoes. Although you can’t pay me to do any other kind of shopping since the advent of Amazon, I have a homing device for shoe stores. The bigger, clunkier and funkier the shoe, the better.
- Florida State, University of New Mexico
Annielytics Dashboard Course Coming To A Living Room Near You - Annielytics
TweetAt the request of many in the marketing community, I decided to move my three-day dashboard course online. And you can be alerted when
Excel's INDEX MATCH Alternative To VLOOKUP For Marketers [VIDEO]
Sometimes Excel's VLOOKUP function fails to get the job done. This video tutorial explores when and how to use the INDEX MATCH alternative t
VLOOKUP Tips And Tricks For Marketers [VIDEO] #FunctionFriday
Marketers use VLOOKUPs in Excel to marry data sets. This tutorial will demonstrate simple to advanced VLOOKUP techniques.
Experience New Orleans! Guide to hotels, restaurants & attractions
Visiting New Orleans? Want to find things to do in the city? Experience New Orleans is your source for activities, travel deals, events info
Dashboard Series: Creating Combination Charts In Excel
I’m starting a series on dashboards because I think creating sexy dashboards is a critical skill every marketer needs to know. It’s going to
Deduplicate Your Google Analytics Reports in Excel
One of the steps in my last post on finding 404 pages worth saving involved determining if any of your404 pages received traffic in the past
Marketing Your Way Through A Tough Economy | B2Bbloggers.com - B2B Socia...
Advice on how to review your marketing plan in a tough economy
7 Excel Charts You Should Be Using Daily [Video Tutorial]
If you do SEO or Internet marketing - or anything to do with data - here is a tutorial on how to do the eight best charts in Excel, with les
How to Maintain a Content Marketing Editorial Calendar | Denise Wakeman ...
This is a guest post by Anita Campbell, CEO of BizSugar. Maintaining a Content Marketing Calendar You've heard content is king, right? Well,