A fun and addictive tool that analyzes and rates your headline title. Give it a go and see if you are within the norms of 30%-40% or a superstar with 50%-75% of those with emotional words in their headlines.
h/t , and Advanced Marketing Institute for taking me off schedule on my rounds this morning...addictive is right.
#headlines #analyzer #smtools
Have you ever wondered about the differences between #googleauthorship and publisher? Well, I've tried to analogise for you and, thanks to , have got it represented in an #infographic ..
My take on Authorship and Publisher is that Authorship is for unique content written by us human beings whereas publisher is the preserve of the collective, or entity, that houses the authors.
One analogy for this is a magazine. A magazine can have articles from lots of authors and so each article would have Authorship associated with it. All of these authors articles are collectively published though by the magazine and as such the magazine has publisher markup in place.
You can view the full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/
Whilst there are a few differences between Authorship & Publisher they have a lot of similar advantages such as increased click through rate, more visibility, more trust and can reduce the chances of plagiarism.
In the full post I give shoutouts to for his stellar guide on how to set up Authorship, for his infographic checklist on how to find out why Authorship isn't working and for being the definitive source of all things Authorship.
Full post here: http://robertryan.ie/google-authorship-publisher-whats-difference/
Do you have any analogies of your own you'd like to share? Or, any questions about Authorship/Publisher? If so, please ask and hope you like and share the graphic!
If you are confused on the value of hashtags, used them only on Twitter or considered them an add-on to G+ posts then this will explain how they should become one of your best tools on Google+. Take the time to read this post or bookmark it for later but don't gloss over its relevance to Google's search capabilities and your G+ relationships. Thanks to the terrific research by and analysis of .
Here's my in-depth examination of Google+ hashtags for the blog of .
In this article I show you:
♦ Why Google+ Hashtags are different from hashtags on any other social networks.
♦ What Google+ Auto-Hashtags are and what they reveal about Google's move toward semantic search.
♦ What Google+'s new Explore tab is and how it works.
♦ How new hashtags enter Google+'s database.
♦ How hashtags get related to each other
♦ What you can do with what you've learned about Google+ hashtags!
If this article is helpful to you, please reshare it. Thanks!
Do you have a favorite method for saving your favorite Google+ posts to read later or for later reference? I have used most that outlines but he has a few new tricks to try out, particularly with Evernote.
Have you ever found a Google+ post from someone that you really wanted to save for later? Perhaps you got a notification, or maybe you just saw a post in your stream. What do you do?
There are some commonly used techniques that have surfaced, like saving posts to an empty circle, or creating your own Private Community. And those may work perfectly for you. There's another method though that I use that I think is even better.
My method saves posts outside of Google+ so they're accessible on multiple devices, regardless of whether or not you're logged in. The saves can be categorized, searched and sorted, and the system can be used to save posts, links or even comments and text snippets.
For the details on all of these options and more, read today's article: http://www.thesocialmediahat.com/article/how-save-google-plus-posts-later-reading
Have you used one of these methods, or do you have one of your own that you'd like to share?
#GooglePlus #GooglePlusTips #EvanG+
Rhode Island Hospital's emergency department begins 'first in nation' feasibility study to use Google Glass technology to stream live images of a patient’s medical condition to a consulting specialist located elsewhere.
More photos and story at : http://www.providencejournal.com/breaking-news/content/20140307-r.i.-hospitals-emergency-department-first-to-test-google-glass-technology-on-medical-conditions.ece
#GoogleGlass #healthtechology #rhodeisland
Now that you have Authorship versus Publisher explained visually from the previous post, walks us through understanding how to optimize them on your Google+page versus your Profile with the ultimate goal of building authority, brand and reach.
Two words: Subject Authority
Solopreneurs and small businesses have a hard time balancing the decision to post to their company Google+ page, or their personal profile. Here's my take, and I'm using , and to illustrate (thanks in advance guys!), simply because the question of Page vs. Profile usually involves Authorship, and nobody knows Authorship better than Mark.
Both your profile and page should be connected to your website; your page for verification and publisher purposes, your profile for Authorship. Now that part of the discussion is out of the way.
You optimize your website for those keywords, why wouldn't you optimize your Google+ posts for the same? It doesn't matter whether they are your own posts or reshares; if you were to look through the last 10 posts on your Google+ page, would it be in sync with the topics in which your business has the most authority?
Your profile can, and should, mix it up. If there is a company post that is relevant to your audience, share it to your profile with an intro and reason why it's relevant. This way any reshares pass your company's post along and give your company more exposure.
Mark and Eric do this perfectly, with Stone Temple Consulting's Caturday Weekly Reader (http://goo.gl/JVviuW), just look at the Ripples for the post to see what I mean. STC originates the content, it gets pushed out by all the company's employees, who have already built up trust and authority with their own audiences, so the STC post gets shared by way more people than it would have by itself.
Why this really matters
The marketing aspect is great, but the ability to finely tune a Google+ page to match the subject matter of its business and connected website are, in my opinion, the primary reason to have a Google+ page. All of the page’s followers are interested in that subject matter, which also means they could be potential customers or colleagues. When it comes to the people following a profile, however, the reasons could be varied.
This post was adapted from a section of my ebook, Google+ Pro Tips: Strategies for Posting and Sharing on Google+: http://goo.gl/Lcucib available on Kindle
- Hannan CommunicationsSeeking Opportunities, present
I welcome discussion, polite debate and sharing of information on my professional foci of Social Media, Business and Economic Development, Public Relations, Public Affairs, and HealthCare, Pharma, Biotech and Life Sciences. Personally I enjoy exploring posts on scenic photography, politics (with good humor), animal welfare, anything to do with living coastal, a good laugh from a cleverly written post, and of course how to improve my conversations with you on G+.
As a nurse and strategic communications executive, my travels have taken me from the bedside and homes of patients, through surgical suites, into intensive care units, around the medical training labs, to the halls of Congress, behind the press podium and onto the printing press, down the aisles of retail, and under the arches of executive offices but it is the next door to open that has me most excited.
- Boston UniversityMS, Public Relations
- Boston CollegeBSN
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