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Annalisa Camarillo
Works at NetApp
Attended San Jose State University
Lives in Silicon Valley
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Annalisa Camarillo

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By Mark Bregman, Chief Technology Officer, NetApp Data’s not getting smaller. It’s becoming more and more central to everything we do in every in...
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Annalisa Camarillo

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Listen in as a practicing data scientist digs into 4 real-world case studies of marketing science, and B2B program metrics. There will be results based on customers using Eloqua, Marketo and Pardot (all with Salesforce.com CRM) presented. The focus will be on how to gather, normalize and study program performance data and then decode what the results tell us to do. There will also be a deeper dive into ROMI – Return On Marketing Investment. Tools exposed in the session will be restricted to Octave and R.

About the Speaker:
Grover Righter is an expert in science-based analytics, big data science and marketing programs for B2B companies. Recent customers include VMware, MapR, Standard & Poors, A10 Networks and more. Grover has degrees in Maths, Classics and Computer Engineering. He uses massive data sources stored in Hadoop, Mongo, Lucene, Postgres, Oracle and others. And, like most data scientists, Grover spends 75% of his time pulling and normalizing data.
Return On Marketing Investment Using a Data Science Approach
Wed, June 24, 2015, 8:30 PM
Microsoft Sunnyvale 1020 Enterprise Way Sunnyvale, CA 94089

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Annalisa Camarillo

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Join the NorCal BMA on August 26th at the Hotel Valencia on Santana Row for an evening of cocktails, appetizers, and networking.  The Cielo Rooftop Bar inside the hotel provides the perfect backdrop for relaxing, meeting new connections, and re-connecting with old friends and colleagues.  With views of the Santa Cruz Mountains in the heart of Silicon Valley, this is the perfect venue to soak in the last days of summer while feeding your professional growth.

Register today: http://norcalbma.org/events/norcal-bma-summer-mixer-2015/
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Marketing Enthusiasts, join your colleagues for a casual summer mixer on the roof top of the Hotel Valencia hosted by the NorCal BMA on Aug 26.  It'll be a nice night to enjoy networking with leaders like you. 
Register today: https://plus.google.com/u/0/events/chj201g3d504nj8tp47mtvviees

Annalisa Camarillo

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Thanks for the invite! I'll share what I know and hope to glean insights from all of you.
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Welcome +Annalisa Camarillo to the community!
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People
In her circles
343 people
Have her in circles
163 people
Iliyan Yurukov's profile photo
Golan Erez's profile photo
NetApp Business News's profile photo
Tim Malate's profile photo
Norbert Shabo's profile photo
Luca Goisis's profile photo
gaurav khera's profile photo
Duan Dao's profile photo
Yanko Karamanov's profile photo
Work
Employment
  • NetApp
    Sr. Initiatives Marketing Mgr, present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Silicon Valley
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Tagline
leap tall buildings in a single bound
Introduction
I care about the health of society, business and technology. I'm an avid Forbes reader, Apple Lover, Happy Mother of two beautiful kids and believer that positive thinking influences everything you do for the better.
Education
  • San Jose State University
    2001
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Gender
Female