Has Eric Scmidt Just Confirmed Author Rank?
It's been some time since we've had any public statement from a Google employee on Google Authorship becoming a major ranking factor in search results.
In his upcoming book The Digital Age
, according to +TechCrunch
, Schmidt says the following:
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
This is the clearest affirmation of author rank I have heard since +Othar Hansson
's answer to +Matt Cutts
' question in the introductory video on Authorship back in 2011.