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Anna Talerico
Worked at ion interactive
Attended Florida Atlantic University
Lives in Boca Raton, Florida
241 followers|47,327 views
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Anna Talerico

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Such good sales advice!
Learn what to do when your prospect goes dark and stops returning your calls. Don't lose the sale because your prospect disappears into a black hole.
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Anna Talerico

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Great stuff!
I’ve written about marketing apps and their role in the 4th wave of content marketing in my past two columns, describing some of the concepts behind them. To me, they are the interactive successor of the landing page — the next generation of lightweight web experiences for marketing campaigns. This month, I’d like to share […]
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Anna Talerico

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Good, thought provoking stuff  here!
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]
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Anna Talerico

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As an industry, we are on a collision course with mediocrity. In the beginning, we were captivated by the promise the Internet held for marketing. Supported by new technology we could suddenly apply the principles we had perfected in direct mail to gain new insights and achieve statistical significance in a fraction of the time. …
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Anna Talerico

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Interesting stuff
Why we remember and why we forget: it’s context, fading emotions, deep processing, the ‘Google effect’, the reminiscence bump and way more…
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Anna Talerico

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Love to see ion in this list! Great list overall too!
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Anna Talerico

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Fantastic stuff!
 
Never imagined that I'd see an article on Chief Marketing Technologists in Harvard Business Review. And definitely never imagined that I'd be an author of it!
When I first started writing about the role of a chief marketing technologist in 2008, it was, at best, a niche subject. A hybrid marketing and technology executive? What kind of crazy, chimerical beast was that? But six years later, with marketing increasingly viewed as a technology-powered discipline, hybrid marketing technologist roles are growing rapidly. […]
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Anna Talerico

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Tourism Australia, Virgin Australia, and Delta partnered to offer the chance to experience Australia, providing an experience all their own. Presenting…. The AustraliaSomeday campaign. Just as they want the visitor to have an experience of a lifetime in each of the 52 Australian cities at stake, they created an interactive digital experience like we’ve never seen for visitors to enter and win. Read More.
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Anna Talerico

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Slides from yesterday's session at the SFIMA/Pubcon event
Is Web Traffic Decreasing? Make More of What You Get. Everyone’s investing heavily in content marketing, while industry pundits are chattering about the cont...
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Anna Talerico

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Really love this. Be helpful with your content!
Marketers are always asked to create more leads. but how do you get leads with content marketing? The answer is more simple than you think...
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Work
Employment
  • ion interactive
    co-founder
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Currently
Boca Raton, Florida
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Education
  • Florida Atlantic University
    Social Psychology
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Female