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I hate losing data :(
 
From my blog: The rise and rise of “not provided” keywords
http://www.advanced-web-metrics.com/blog/2013/02/01/the-rise-and-rise-of-not-provided-keywords/

SEO is getting harder! If you are active with search engine optimisation (SEO), then you will be aware of the issue of “not provided” showing in your Google Analytics reports for organic visits. This post updates the situation, plotting the growing impact over time and the differentiation of tech-savvy versus tech-savvy web users.
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