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Anna Butler
Works at Copybreak Copywriting Services
Lives in Strathalbyn, SA
415 followers|141,219 views
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Anna Butler

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What's your style of argument?
How do you change someone’s mind if you think you are right and they are wrong? Psychology reveals the last thing to do is the tactic we usually resort to.
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Anthony Barber's profile photoCeleste Collins's profile photoEddie Fray's profile photoAnna Butler's profile photo
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I've actually got a pretty good track record when it comes to handing their ass to them on a plate >:)
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Anna Butler

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Did you know that from 21st April (that's just 3 weeks from now) Google will be ranking mobile-friendly sites higher in their search results?

Now is not the time to panic (there will be plenty of sites in the same boat), but if your site is NOT mobile-friendly, it is definitely the time to consider revising your site.

If you haven't upgraded or updated your site for a while, this might also be a good opportunity to reconsider the content on your site.

You can check whether your site is mobile-friendly or not here: https://www.google.com/webmasters/tools/mobile-friendly/ 
Now's the time to make your website mobile friendly.
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That's my new favourite tool 
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Anna Butler

commented on a post on Blogger.
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I loved the copy you wrote for that shoe company! But yeah, sometimes taking an "out there" approach can startle a client like a skittish deer, so getting a little feedback early on in the process can save a lot of angst on both sides.
You've worked hard on your client's copy and now it's ready to go, or is it? How do you really know when your copy is client ready? Belinda Weaver explains.
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One of my all time favourites to write! I get clients being skittish around really bold marketing though. It takes courage to really stand out (regardless of what we/they say they want).

I appreciate your added tips +Anna Butler!
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Are any of you fab peeps in Melbourne? I've got a spare ticket for the Billy Idol concet Tuesday night and my husband can't make it across. $120 and it can be yours - row A, section 15 right up near the stage.

Give me a call on 0459 239 066 if you're interested.
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Ben Miller (Fullbeam Copy)'s profile photoSarah Mitchell's profile photoRebekah Lambert's profile photoAnna Butler's profile photo
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It's just a shame everyone I knew in Melbourne has moved on. 
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Anna Butler

Discussion  - 
 
Thoughts?
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Thank you +Anna Butler. At first glance, this looks like a helpful tool.
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Has anyone else heard about "firstable" being used by language illiterates in social media instead of "first of all"? 

#facepalm 
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I just saw this meme again and now my eyes are bleeding.
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So what is everyone reading at the moment? I thought it might be fun to put together a light-hearted blog on what writers/editors/etc. read, so what's sitting on your nightstand? If you'd like to be included, give me a brief overview of the book and what prompted you to start reading. 
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Ben Lloyd's profile photoChris Gillies's profile photoBen Miller (Fullbeam Copy)'s profile photoSally Cameron's profile photo
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Thanks +Chris Gillies - you've given me some extra motivation to keep at it! :)
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Anna Butler

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OK Melbourne peeps, I'm heading your way and I've got a spare ticket to tomorrow night's concert.

Who'd like to come and rock out with me?

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Anna Butler

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Just had a email from a friend of my sister-in-law who I met on the weekend. Kinda made my morning :)    

Was really good to meet you on Saturday. You are one of the most interesting people I have met in ages. And I did enjoy your rebellious streak on the dance floor!
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I had decided to make my February a "Fully Fit" one.. then found out there is actually an official event called "Fully Fit Feb" to help raise funds for #BeyondBlue. So - I've officially registered and made a donation to this worthy cause.

Meanwhile, I've kicked off the month with a hard 5km walk each morning and will be giving up alcohol and processed foods for the month - instead eating lots of gorgeous fresh produce and drinking lots of water (certainly helps that my plum and fig tree are fruiting at the moment!). 

And for days I feel like a treat... it's hard to go past frozen banana ice-cream: http://www.thekitchn.com/how-to-make-creamy-ice-cream-with-just-one-ingredient-cooking-lessons-from-the-kitchn-93414 

This stuff is AMAZING!! I just add a little vanilla extract and rosewater then batch it up into popsicles. Brill :)
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Anna Butler

SEO questions  - 
 
From an SEO perspective, what do people think of home pages which are largely a pretty picture with maybe 15-40 words of text? 

Are clients missing valuable SEO love... or if their other pages are well-optimised, the home page shouldn't matter so much.
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Dave Elliott's profile photoAnna Butler's profile photoJohn Romaine's profile photoDave Bath's profile photo
11 comments
 
There are hacks to help search without affecting the look of the page to a human reader  - for example, the "rich snippets" concept with google, which can help search find things as well as provide a more attractive and useful display on the google search page ...
https://support.google.com/webmasters/answer/99170?hl=en
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People
In their circles
128 people
Have them in circles
415 people
Nicholas Dogulin's profile photo
Irma Zimmermann's profile photo
Chris Dale's profile photo
Boris Mironov's profile photo
Gordon Smith's profile photo
Joshua Burton's profile photo
Suzanne Miller's profile photo
Kerry Kolosko's profile photo
Rossa Ridley's profile photo
Work
Occupation
SEO Copywriter
Skills
SEO Copywriting, Social Media Strategy, Business & Advertising Copywriting
Employment
  • Copybreak Copywriting Services
    Copywriter, 2005 - present
    Helping clients find the right words to connect to their audience.
  • Mindfield: Brand & Communications Agency
    Office/Studio Manager, 2000 - 2001
  • Turner Design
    Office Manager, 1996 - 2000
Basic Information
Other names
@the_copy_chick
Story
Tagline
Self-confessed word nerd, perpetual student and arm-chair psychologist. Fond of a good Mwahaha!! Also pretty good at writing stuff.
Introduction
I've always loved words and language, so making the transition to a full time copywriter seemed the natural thing to do. 

I specialise in written communication including:
  • website content
  • SEO
  • blogs
  • advertising marketing copywriting
  • social media strategies
  • business writing
I also enjoy being a little bit cheeky and making the most of what each day has to bring. Life's too short not to..!
Bragging rights
From a heart kid to a grown up. YAY :D
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Strathalbyn, SA
Previously
Albany, WA - Jurien Bay, WA - Geraldton, WA - Denmark, WA - Kalgoorlie, WA - Perth, WA - Nicolosi, Italy - Stawell, VIC
Contact Information
Work
Mobile
0459 239 066
Email
Anna Butler's +1's are the things they like, agree with, or want to recommend.
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WHY you need an ideal customer & HOW to figure out who she is
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ideal client. target audience. right people. true fan. there are a lot of names used for this concept, but whatever you want to call that pe

How To Create A Promotional Flyer That Actually Attracts Customers
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MarketingHQ provide four tips to help small businesses to create a promotional flyer that actually attracts customers.

8 Reasons the English Language is Crazy
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The English language with all its rules, countless exceptions to the rules and endless inconsistencies… why is the English language so crazy

- The Write Stuff
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Need some awesome free tools to give your content a professional edge? Check out these 10 free tools and get creative!

12 Resolutions For Your Business.
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12 top tips to boost your business in 2012. Building client relations, business marketing strategies, tax tips, establishing industry author

The fold is a lie! It’s time to face the truth
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I’m sorry to have to be the one to tell you this, but the fold is a myth. All that talk about having your call to action ‘above the fold’, p

Great Expectations – The One Great Universal Truth | The Write Stuff
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5 Customer Service Tips That Won’t Make You GASP! | The Write Stuff
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10 Ways To Make Your Blog Post Spread Like The Flu | Social Media Consul...
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How to write your ‘Why choose?’ page
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Written effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who a

9 A/B Tests Mere Marketing Mortals Can Use to Increase Leads
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If you're a creative person like me, the initial feeling of doing testing on your website can seem a little scary. 1. Button color: Red o

Copybreak Copywriting Services
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Copybreak Copywriting Services - Finding the right words to make your business shine. For more information, visit the website at: | Facebo

7 Things You Need To Know Before Hiring A Copywriter | The Write Stuff
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The Write Stuff. ~ The Copybreak Copywriting Blog ~ Exploring copywriting, marketing, SEO and all things "wordy"! Skip to content.