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Ann Kroeker
545 followers -
Writing Coach providing you with resources and inspiration to be more curious, creative, and productive. More at annkroeker.com.
Writing Coach providing you with resources and inspiration to be more curious, creative, and productive. More at annkroeker.com.

545 followers
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In a World of Author Branding, What If You Want to Rebrand?
While you’re playing, you may find a new love, a new passion, a new you. Even though you understand you have a core you, the process of playing led you to realize you’d like to change focus and shift to new subject matter or new genres using a new tone or voice.

And by gum, you’re gonna redesign the whole website to match.

Despite gaining a following and discovering readers who like what you have to say and how you say it, you decide you want to pivot—to rebrand.
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I’ve been talking about author branding, but I didn’t describe or define it. And in this world of author branding, you may be wondering, “Uh…what’s an ‘author brand’?”

You may be full of questions. Like:

* Is it the logo you design and the colors you choose for your website?
* Is it the font you use for your name?
* Is it the banner image you use on Facebook or the photo that shows up in Gravatar?
* Is it the art on your book cover?
* Is an author brand more about voice and style?
* Is it tied to the subject matter you’re known for? The topics you tackle?
* Is your brand revealed in the way you manage your Instagram feed and select images for your blog?

Learn more about an author brand...
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Writer, be consistent at your core.

Not that you look exactly the same everywhere you go. I mean, that’s not even realistic. Think about it in practical terms: Sometimes you’ll be speaking at a conference and dressed in a professional outfit while other times you’ll be doing a live video feed while walking your dog. It’s appropriate and expected to literally look different and to exude a different tone in one space versus another.

But somehow I should have no question I’m listening to the same person. Everywhere I encounter you—online, at a conference, or in line at Starbucks—I should sense that you are essentially the same.

Be true to the heart of your author brand.

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Build a connection with your more intentional writing in more “branded” spaces. Then build another layer of meaningful connection by pulling back the curtain to open up your life—by letting yourself be vulnerable—in a platform set aside for play.
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Encourage a Writer Today
You and I can help other writers push into new groups of people to find readers they might not be able to connect with on their own.

No matter how many followers we have on any platform, no matter how many subscribers we have on our email distribution lists, we can make a difference in another writer’s life by helping share their projects with the people who know us.
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At the time of this writing, there’s still time for you to write your tribute for Mother’s Day. But if you’re reading it later, write a tribute anyway.

This mother can be your biological or adopted mother or a grandmother. This mother might be your wife. Maybe your children are grown and you have a daughter or daughter-in-law who has herself become a mother. This mother can be a friend or a mother-figure—sometimes a Sunday school teacher, guidance counselor, aunt, or neighbor will fill that role for someone.

Pick a mother you’d like to elevate, celebrate, and honor. Decide if you want to share it publicly and/or privately, then come up with a structure to write this tribute.

What mom wouldn’t love to be celebrated in this way on Mother’s Day or any day…memory by memory, by someone she loves who remembers her laughter, joy, struggles, and hope?
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What’s the one thing you’d want to be known for if your life was reduced to one simple idea?

This writing exercise helps us find focus and vision for our lives. What matters most to you? As a creative writing exercise (and useful self-coaching activity), try to figure that out, write it down, and then move toward building a life that will lock that in.

#writing #writingexercise #goals #vision #selfcoaching #writingcoach
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Write your own obituary
A little morbid, you say? Maybe. No, seriously, take on this creative writing exercise and it may just change the way you live today.

http://annkroeker.com/2018/04/24/ep-149-write-your-own-obituary/
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To increase your writing quality and output—and have more fun as a curious, lifelong learner—develop a healthy, ongoing practice of filling and stilling your mind.
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The Grand Gesture for Your Writing Life
Plunging into deep work by making major investments of time, money, or space, are what Cal Newport calls “Grand Gestures.”

What Grand Gesture will you plan for your next big writing project?
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