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Ann Handley
Works at MarketingProfs
Attended Simmons College
Lives in Boston
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Ann Handley

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You know that record-scratch sound effect? You hear it in a movie when suddenly the momentum stops dead. That's what happens when throw the bad kind of jargon at your customers.
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hi
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Now, in full SlideShare downloadable usefulness....
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Read it a few hour ago. Really good, and useful! Thanks +Ann Handley!
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This Writing GPS gets you from one place to another: from discombobulated thoughts to a coherent piece of writing that others can grok (and maybe love).
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This is a great infographic. Thank you +Ann Handley​
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Ann Handley

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My latest over at +LinkedIn .
In this series, professionals reflect on their inevitable career mistakes. Follow the stories here and write your own (please include #BestMistake in your post). A lot of people will say they were shy children. You might say that about yourself, too.You might recount things like “I hid behind my mother’s legs” or “I could never talk to strangers.”But when I was a child, I took shy to a new height — to whatever is beyond shy. Perpetually fearful, ...
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I loved that post, Ann! Thanks for being so honest and sharing your experiences with fear. It's a post I'm going to return to in the future - really made an impression. And! What a CUTE picture of your dog Simon:-)
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I give +Acrolinx props for trying to quantify something that’s hard to pinpoint: What’s the value of writing to a business?
A brand new study from Acrolinx shows a link between quality content and effectiveness.
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+Ann Handley, The actual writing process is getting more interesting as we feel challenged when we consider such quality parameters. Thanks for sharing it!
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Are your execs allergic to social media? +Charlene Li's got you covered...
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Sweet
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The popular project management software company Basecamp launched a lovely illustrated online magazine called The Distance. It's great content. But is it marketing? Does it matter?
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I wrote #everybodywrites   to appeal to pretty much ANYONE who communicates -- hence the title, because Everybody DOES Write. Which is why this book review and strong recommendation for scientists does my heart good!
 
"Everybody Writes," the second book by +Ann Handley  (of +MarketingProfs fame), never says a word about the life sciences, biotech, or anything else you might expect to find here. But, it's one of the best texts out there for how scientists can improve their writing. Read more about the book on the Filament blog, and grab a copy for yourself. http://www.filamentcommunications.com/everybody-writes-a-guide-to-life-science-communication/
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+Ann Handley​ hi how are you
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The news broke yesterday that LinkedIn has agreed to buy online education site Lynda.com for $1.5 billion, in a you-pick-two deal of 52 percent cash and 48 percent stock. It’ll close later this year.Lynda is LinkedIn’s 13th acquisition and its most expensive. Last year, it paid $175 million for Bizo, a Web application that helps connect advertisers with the people they want to reach. And most of its other 11 acquisitions have been in that vein, t...
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Yes. A lot more. :D
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Last week's #MarTech looked like a fantastic event. If you missed it (like I did), my friend +Scott Brinker put together the highlight reel.... (figuratively speaking).
 
Wow. Last week’s MarTech Conference was an awe-inspiring two and a half days for me. I am immensely grateful to the 29 speakers, 67 exhibitors and sponsors, and over 1,100 attendees who joined together in San Francisco to share their experiences and ideas on the state of marketing technology. It is springtime in martech, and …
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Thanks, Ann! :-)
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Smart and funny, via +Larry Kim.
Metrics & ROI - It's amazing what some marketers are still measuring. Maybe they don't know any better, or maybe they're just married to legacy metrics that once made sense. But they're probably doing ...
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Thanks :)
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Lots of my favorites and some new ones listed here, too.
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Have an amazing Friday +Ann Handley
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Have her in circles
25,713 people
Joseph Alimbah's profile photo
Zoheb Raza's profile photo
Mubarak Aldhaheri's profile photo
Parker Jones's profile photo
WeightlossTea Aus's profile photo
Ivy Solis's profile photo
larry FOREST's profile photo
Ryan Cox's profile photo
Laura Fitton's profile photo
Work
Occupation
Chief Content Officer of MarketingProfs, author "Everybody Writes," co-author of "Content Rules"
Employment
  • MarketingProfs
    Chief Content Officer, present
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Currently
Boston
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Tagline
Author, speaker, content bossypants http://www.annhandley.com
Introduction
Content strategist and author of Everybody Writes, co-author of the best-selling book on content marketing, Content Rules. Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Co-founder, ClickZ. Still want more? It's here: About.me/AnnHandley and at my site, AnnHandley.com.
Bragging rights
Fierce mother of two. Love: Books, good wine, coffee, dogs. Not necessarily in that order.
Education
  • Simmons College
    English, Communications
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Gender
Female