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Ann Druce
Works at Octarine
Attended University of Natal
Lives in Durban, South Africa
516 followers|95,624 views
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Ann Druce

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A good way to start the year!
Discover how to use cornerstone content on your site and find out how to join us for free cornerstone content education we'll offer in January 2016.
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Ann Druce

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I've fallen off a supplier's radar. It's not an issue since there's some else I trust, but it did make me wonder how often we all do this to our clients.  The truth is, if we're out of sight, we're probably out of mind. And that's not going to make them feel valued - or loyal!
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The hardest part of content marketing is feeding the beast.  Quality content showcases your expertise but you can also use OPC (other people's content) - and show that you're the one who knows where to find the good stuff.  

But sharing OPC has another benefit too.
Here's a simple - and ethical - way to build your search ranking. Leverage high calibre websites by organic link building.
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Ann Druce

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Used strategically, Linkedin is an effective marketing tool for B2B, professional and service businesses. But you have to start with a strong foundation.
Would you walk up to a group of people at an industry function, press a business card into each person’s hand and walk off? No? I didn't think so. Yet somehow people do the equivalent online. I’m not suggesting you don’t invite strangers to connect. Quite the contrary; but there's no point unless it makes sense from a business perspective: Is there a reason to connect? Can I be of use to you? Might you be able to help me? Are we likely to ...
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Dion O.
 
By way of introduction, my name is Dion  I’m a Conference Producer at Trueventus, responsible for putting together Asia Pacific regional conferences. I would like to invite to be my trainer. Please email me for further discussion dion@trueventus.com
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Ann Druce

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For anyone who doesn't believe in the power of brands.  And for those who do!
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I too, suffer from busy-ness.  Time to stop procrastinating and simplify
I recently read the book, 'The 80/20 Principle' by Richard Koch.While I have been a time management consultant for years, it has taken me a while to start applying this principle in my own life. Here
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Ann Druce

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It's a simple equation: quality of content = increased response rates!
Creating content on a regular basis is a vital part of digital marketing - as long as it's the right content
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Consistency matters, but we don't always get it right.
I preach consistency in marketing, but sometimes it's a case of do what I say, not do what I do!
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I'm looking forward to presenting on Digital Prospecting at the conference in Cape Town on Thursday.  (And it's always great to visit Cape Town!)
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Thanks +Pat Pughe-Parry   Yes, and there's the added bonus that my kids live in CT so I'll get to see them for dinner!
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Ann Druce

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If you'd like to connect with your LInkedIn contacts elsewhere, you can easily export their details and save them off-line.
Save your LinkedIn contacts to a csv file and you can email them from your desktop
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Creating shareable content boils down to understanding your audience. Here are some powerful ways to create contagious content that begs to be shared
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I'm often asked how to email all your LinkedIn contacts.  All you have to do is export them to a CSV file and you're good to go.
Tweet · Email. Keeping in touch with your LinkedIn network is not as simple as posting regular updates, or commenting on other's activity. Sometimes it just makes sense to take a more direct approach and send an email. And sometimes you might want to send more than just one.
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People
In her circles
426 people
Have her in circles
516 people
Admiral Michael Rogers's profile photo
MONSTERS Unlimited's profile photo
Superfecta Trading 106 CC's profile photo
Outsourced Communications's profile photo
Ralica Macheva's profile photo
parades kenneth's profile photo
Grant Adlam's profile photo
Vicki Newby-Fraser's profile photo
SOBO Concepts's profile photo
Work
Occupation
Marketing strategist, LinkedIn strategist, content marketer
Skills
Marketing strategy, content marketing strategy and execution, LInkedIn, copywriting
Employment
  • Octarine
    Director, 2001 - present
  • Draft FCB
    Account Director
  • Robertsons
    Marketing Manager
  • Adcock Ingram
  • Mc Cann Erickson
  • Unilever
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Durban, South Africa
Story
Tagline
Copywriter, marketing strategist, LinkedIn strategist, advertising agency owner
Introduction
After 15 years in corporate marketing, I moved into advertising and own Octarine, an ad agency based in Durban.  We translate marketing strategies into clear, relevant advertising messages.
Education
  • University of Natal
Basic Information
Gender
Female
Other names
Keating