I've fallen off a supplier's radar. It's not an issue since there's some else I trust, but it did make me wonder how often we all do this to our clients. The truth is, if we're out of sight, we're probably out of mind. And that's not going to make them feel valued - or loyal!
The hardest part of content marketing is feeding the beast. Quality content showcases your expertise but you can also use OPC (other people's content) - and show that you're the one who knows where to find the good stuff.
Would you walk up to a group of people at an industry function, press a business card into each person’s hand and walk off? No? I didn't think so. Yet somehow people do the equivalent online. I’m not suggesting you don’t invite strangers to connect. Quite the contrary; but there's no point unless it makes sense from a business perspective:
Is there a reason to connect?
Can I be of use to you?
Might you be able to help me?
Are we likely to ...
By way of introduction, my name is Dion I’m a Conference Producer at Trueventus, responsible for putting together Asia Pacific regional conferences. I would like to invite to be my trainer. Please email me for further discussion email@example.com
Tweet · Email. Keeping in touch with your LinkedIn network is not as simple as posting regular updates, or commenting on other's activity. Sometimes it just makes sense to take a more direct approach and send an email. And sometimes you might want to send more than just one.