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Anita Cohen-Williams
Works at MySearchGuru
Attended University of Arizona
Lives in Prescott, AZ
4,186 followers|87,291 views
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Anita Cohen-Williams

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A really cool site for geek toys and courses. Lots of Mac stuff.
A Geek's Gift Guide of Gadgets, Gear and Novelties
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Maybe hashtags are going back to what they were intended for...
Facebook is the most mentioned social network with four; Snapchat makes its debut.
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Time Inc's last quarter showing that it has a bigger online audience than it does in print is consistent with signals indicating that the shift to digital consumption has gutted publisher revenues due to a combination of lower price expectations online and previously inflated print prices. The current debate in the online community regarding visibility of online ads illustrates the point, as both buyers and even sellers are looking for more accountability in the online medium, where in print, the fact that many or most ads were never viewed was accepted as a feature of traditional media. Earlier arguments that traditional media got higher CPM rates due to convenience and scale issues can now be shown to be poor explanations, as both scale and convenience become more advantageous online. (From Ad Age and Marketing Vox)
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I am amazed that Google admitted this.
Google study finds 56.1% of ads served on the internet are not actually seen.
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Even though customers use social media for questions, many businesses still don't respond.
The number of inbound social media messages customers send to brands is steadily increasing, but brand response rate is alarmingly low.
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Interesting, and the bottles are more cylindrical. 
Reflecting its long association with South Florida, the company is featuring an Art Deco influence on its packaging for its rum.
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Excellent list of companies that hire ex-felons.
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A nice short case study of social media and Frito Lay.
In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists.
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This is the best free tool out there to re-size images for blogs and social media!!
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Interesting new development. How long until the chat apps become too crowded?
With 21 million people following her on Facebook and 18 million on Twitter , pop singer Ariana Grande can't personally chat with each of her loves, as she affectionately calls her fans.
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In her circles
1,053 people
Have her in circles
4,186 people
uyallor ukamaka's profile photo
Diana Maston's profile photo
Tom Bukacek's profile photo
Malik Imran's profile photo
William Volk's profile photo
Reputation911's profile photo
Tom Ford's profile photo
Matt Upton's profile photo
Nitin Malik's profile photo
Work
Occupation
Organic SEO, social media management, blogger, and Wordpress
Skills
Search engine optimization, social media management, web marketing, book indexer, copy editor, proofreader, web researcher
Employment
  • MySearchGuru
    Organic SEO, social media marketing, Wordpress, 1994 - present
  • Marketing Impressions
    Web Marketing Director
  • Arizona State University
    Assistant Reference Librarian, 1986 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Prescott, AZ
Previously
San Diego - Stanford, CA - Tucson, AZ
Story
Tagline
Organic SEO, social media manager, cybrarian, and blogger.
Introduction
I own MySearchGuru, an organic search engine optimization (SEO) firm in Prescott, Arizona. We do  organic SEO, social media management (Twitter, Linkedin, Google +, Facebook, Pinterest, etc.), Wordpress blog design and setup, inbound link building, online reputation management (ORM), ghost blogging and other methods to maximize your visibility on the web.

I am a Meetup Organizer for the Prescott Small Business Marketing Meetup, and a co-organizer for the Exceptional Entrepreneurs Meetup. I started the first social network for archaeologists, ArchaeoSeek
Bragging rights
Have been in "social" media since 1994, organic SEO since 1999, and blogging since 2003
Education
  • University of Arizona
    Library Science
  • University of California at Santa Cruz
    Anthropology
Basic Information
Gender
Female
Other names
SearchGuru, Anitasearchguru, Anita Cohen, cohwill
Anita Cohen-Williams's +1's are the things they like, agree with, or want to recommend.
DudeIWantThat.com
plus.google.com

A Geek's Gift Guide of Gadgets, Gear and Novelties

Bacardi Rum’s packaging design has Art Deco flavor
www.miamiherald.com

Reflecting its long association with South Florida, the company is featuring an Art Deco influence on its packaging for its rum.

Super Bowl Commercials With Hashtags Slipped To 50% In 2015
marketingland.com

Facebook is the most mentioned social network with four; Snapchat makes its debut.

Why Social Is the New Word-of-Mouth Marketing, and What That Means
www.marketingprofs.com

Word-of-Mouth - If you think about it, social is word-of-mouth. Except now it's digital, which means it has a whole new set of properties.

Google Just Admitted More Than Half Of The Ads It Serves Are Never Seen
www.businessinsider.com

Google study finds 56.1% of ads served on the internet are not actually seen.

Customers Want Answers on Social Media — Don't Leave Them Hanging
www.businessnewsdaily.com

The number of inbound social media messages customers send to brands is steadily increasing, but brand response rate is alarmingly low.

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor
www.clickz.com

In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote

Twitter Remarketing: What It Is and How to Use It to Target Audiences
www.marketingprofs.com

Advertising - When Twitter remarketing is used alongside Twitter's already familiar Twitter Ads and Cards, Twitter marketers gain a powerful

Celebs turn to chat apps as cozier alternatives to Twitter, Facebook
www.latimes.com

With 21 million people following her on Facebook and 18 million on Twitter , pop singer Ariana Grande can't personally chat with each of her

Paid Social Ads Convert More Customers - eMarketer
www.emarketer.com

Facebook's dialing-down of organic brand content has been a hot topic for months. And according to recent research, paid ads on social netwo

10 Topic Ideas to Create Disruptive Slideshare Presentations
www.steamfeed.com

There’s a new darling in town. Well, kind of. In 2013, it was reported Slideshare averages 60 million users with 20% of them visiting from G

How to use and shop for sunscreen
articles.chicagotribune.com

Summertime means being outside, whether it's at the beach, a street festival or just in the backyard. As good as it might feel to soak up th

How To Find Your Android Phone Or iPhone In A Room Even On Silent Mode
www.makeuseof.com

Here's the situation: Your phone is in the room, but you don't know where. There isn't another phone around to call it. How do you find your

Stop Wasting Your Money Mindlessly with These 3 Facebook Marketing Tips!
www.nicolemunoz.com

My son is a reader. I don’t mean an occasional reader. I mean a reader. Here he is reading at the table during lunch: He reads in the car...

NeoDelight: Free Online Games for Everyone
www.neodelight.com

We have the best collection of free online games, including sports, racing, action, puzzles, arcade, cards, word, and girl games.

"Anger is a Signal and One Worth Listening to!" - Dr. Harriet Lerner | A...
www.anger.org

Dr. Harriet Lerner, author of The Dance with Anger, has passed the 3 million books sold mark.

The Best To You has the best service, and gift baskets I have ever seen.
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