Bespoke branding & logo creation.

Shown is the foundation process of creating a truly bespoke logo design / brand identity.

Each element serves a purpose to create one final form.

It's not just a case of getting a ready made typeface or stock graphic and modifying it to fit the sketchbook scamp.

Many designers have their own ways in executing a final design. The example shown below originates from the hand crafting discipline learned from using technical pens, graph paper, set squares and a drawing table and transferring it to screen.

A black art ? or just good design practice ?