When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].
Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.
Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].
For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
Fun Fact #2: it was so well received we’ve decided to go on a road trip to bring you 4 awesome mini conversion conferences!
That's right. is hittin' the road. Cue: The Unbounce Conversion Road Trip
From June 1st to the 8th we’re going to roll through New York, Toronto, Chicago and Boston. And we are bringing the top conversion marketers to your city for one day only.
You’ll make valuable connections and learn the latest in conversion marketing.
#conversion #conversionoptimization #marketing #conferences #events #events2015 #newyork #boston #toronto #chicago #onlinemarketing #landingpages
I'm humbled to be included amongst such smart and inspiring marketers. Thank you, for putting this list together! Hopefully, it will encourage more women to step up as well. LADIES OF MARKETING: Join the conversion optimist rebellion! Be bold, step up, and please reach out if myself, or any of these other amazing women, can be of service. =)
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