Profile

Cover photo
Angie Schottmuller
Lives in Twin Cities, MN
4,632 followers|79,936 views
AboutPostsPhotos+1'sReviews

Stream

 
A simple benchmark to help plan #socialmedia post frequency. (This assumes you're posting unique stuff in between. Please don't post the same thing over and over.)
One of the most common social media questions I hear is, 'How often should I post on Facebook, Twitter, Instagram, etc.?' If you post too little, your content may never be seen. But if you post too much, people begin to tune you out or unfollow you completely.  So how much is just r
1
Add a comment...

Angie Schottmuller

Shared publicly  - 
 
Dynamic Structure Snippets for #PPC ... Interesting.  So we have disappearing organic search rich snippets and newly appearing paid search rich snippets?? Hmm....
 
Introducing dynamic structured snippets

When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].

Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.

Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].

For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
5 comments on original post
2
1
Uwe Tippmann's profile photo
Add a comment...
 
"Credibility sets the STAGE. Logic leads to CONCLUSION. Emotion leads to ACTION." A journey perspective on Aristotle's 3 ingredients of persuasion. =) #CRO #contentmarketing #persuasion #quote  
3
1
ThinkSEM Consulting, LLC's profile photo
Add a comment...
 
 
Fun Fact #1: the Call To Action conference in September was amazing.

Fun Fact #2: it was so well received we’ve decided to go on a road trip to bring you 4 awesome mini conversion conferences!

That's right. +Unbounce is hittin' the road. Cue: The Unbounce Conversion Road Trip

From June 1st to the 8th we’re going to roll through New York, Toronto, Chicago and Boston. And we are bringing the top conversion marketers to your city for one day only.

You’ll make valuable connections and learn the latest in conversion marketing.

http://roadtrip.unbounce.com/

#conversion   #conversionoptimization   #marketing   #conferences   #events   #events2015   #newyork   #boston   #toronto   #chicago   #onlinemarketing   #landingpages  
View original post
1
Tahir Afridi's profile photo
 
Xxxc.


Add a comment...
 
Enjoy the start of your weekend with this fun deck: 7 Secrets of "Hero Shot" Images That Drive EPIC Conversion: http://j.mp/1zDKX2R (My presentation from this week's Visual Website Optimizer webinar.) #vwowebinar #content #contentmarketing #webdesign #cro #conversionoptimization #design #photography
Are your featured marketing images aiding or hurting leads and sales? Learn how to transition from basic images into compelling "hero shots" that drive EPIC conversion with these 7 key principles. Webinar with Visual Website Optimizer (VWO) on Jan 21, 2015
3
1
Ruud Hein's profile photo
Add a comment...
 
Inspiration for your #remarketing / #retargeting ad campaigns! #CRO  
If you're not strategic about retargeting, then you're probably pissing people off. Here are 5 tactics to help you deliver targeted, high-converting ads.
1
Add a comment...
In her circles
1,221 people
Have her in circles
4,632 people
Ch Mubashir Maan's profile photo
Edward Madison's profile photo
Amitkumar Amit's profile photo
Kate Chisholm Nadeau's profile photo
Kali Prince's profile photo
PETsector Livingston's profile photo
Hikmah Amalia's profile photo
Kelly Lockhart's profile photo
Herb Sawyer's profile photo
 
BOOKMARK THIS >> Handy page w/ forms to generate social share links for Facebook, Twitter, G+, and more!
Tired of hand-coding share links? Share Link Generator creates custom, email-friendly share links for Facebook, Twitter, Google Plus, LinkedIn, Pinterest, and Email.
1
Stephan Hovnanian's profile photo
 
Ooh, snazzy. Thanks +Angie Schottmuller​
Add a comment...
 
Top 10 Online Marketing Experts To Follow In 2015 ~+Forbes >> http://ow.ly/3xwrm3 Wow. Thanks, +Joshua Steimle! I'm honored to be included amongst such amazing, actionable marketers -- +Andy Crestodina, +Amy Africa, +Tim Ash, +Ann Handley, +Pete Meyers, +Arnie Kuenn, +Joe Pulizzi, +Anita Perez and +Aleyda Solis. #SEO #CRO #top10 #onlinemarketing  
Who are the online marketing experts you should be getting to know in 2015? There are hundreds, but here are our top 10.
7
1
Jason Quey's profile photoScot Prunckle's profile photoAngie Schottmuller's profile photoAnita Perez's profile photo
4 comments
 
+Jason Quey , Thx! I've not written for SEW in awhile. I opted to put more time into speaking presentations over blog posts. http://www.slideshare.net/aschottmuller. Each deck probably has content for at least 7 blog posts... I'll get around to that some day. ;-)
Add a comment...
 
Do you use images or hero shots? 7 factors make the difference: http://j.mp/1GwLVhm << Get your FREE Hero Shot Scorecard to help grade, prioritize and select images that help aid click-through rate, reduce bounce, improve engagement, and boost conversion. (Includes a video recording of my recent #VWOwebinar) #visualmarketing #CRO
Are your marketing images aiding or hurting sales? Learn how to transition basic images into 'hero shots' that drive conversion with these 7 key principles.
2
Add a comment...
 
Here's an awesome list of 12 women thought leaders paving the way for conversion rate optimization ( #CRO ) marketing: http://j.mp/1tBOAnT -- +Amy Africa, +Brooks Bell, +Joanna Wiebe, +Joanna Lord, +Linda Bustos, +Annie Cushing, and +Talia Wolf to name a few!

I'm humbled to be included amongst such smart and inspiring marketers. Thank you, +Tom Bowen for putting this list together! Hopefully, it will encourage more women to step up as well. LADIES OF MARKETING: Join the conversion optimist rebellion! Be bold, step up, and please reach out if myself, or any of these other amazing women, can be of service. =)
6
1
Stefanie Grieser's profile photoTom Bowen's profile photoManuel Ressel's profile photo
2 comments
 
Thanks for the mention Angie!
Add a comment...
 
Just 3 days away! >> 7 Secrets of "Hero Shot" Images for EPIC Conversion: http://j.mp/1ygFpIB << GET THE GOODS. #VWOwebinar   -- Equip yourself with high-impact featured image tips, freebie resources, and a "hero shot scorecard" to identify and prioritize quick marketing wins! (Not sure if you can make the webinar? Register anyhow, +Visual Website Optimizer will send out the recording afterward!) #CRO #conversionoptimization #webdesign #webinar  
{"url":"//cdn2.hubspot.net/hub/310840/file-2345527438-png/images/webinar_thumb_heroshots.png","industries":{"0":"eCommerce","1":"SaaS","2":"News and Media"}, "type":"Webinar", "thumbUrl":"//cdn2.hubspot.net/hub/310840/file-2345527438-png/images/webinar_thumb_heroshots.png"}
1
Add a comment...
 
Learn how to turn featured images into compelling "hero shots" that drive EPIC conversion in the next #VWOwebinar , Wed, Jan 21 @ 11am CT http://j.mp/1ygFpIB >> BONUS: Get a FREE downloadable "Hero Shot Persuasion Scorecard!"  #CRO #LPO #heroshot +Visual Website Optimizer #conversionoptimization #webinar  
2
Add a comment...
People
In her circles
1,221 people
Have her in circles
4,632 people
Ch Mubashir Maan's profile photo
Edward Madison's profile photo
Amitkumar Amit's profile photo
Kate Chisholm Nadeau's profile photo
Kali Prince's profile photo
PETsector Livingston's profile photo
Hikmah Amalia's profile photo
Kelly Lockhart's profile photo
Herb Sawyer's profile photo
Work
Occupation
Inbound Marketing Advisor, Speaker & Columnist on SEO, Social Media, Mobile & Conversion Optimization
Basic Information
Gender
Female
Story
Tagline
Inbound Marketing Advisor, Speaker & Blogger on SEO, Social Media, Mobile & Conversion Optimization
Introduction
I'm an inbound marketing strategist skilled at wielding the Force of magnetic content optimized for search, social, mobile, and conversion. I recently authored curriculum for The Art Institutes online marketing major and have spoken internationally at online marketing conferences including SES, SMX, and OMS. I actively curate content on Twitter (@aschottmuller) and regularly contribute to popular blogs including ClickZ, Search Engine Watch, and Jay Baer's Convince & Convert.

Some of my popular articles:

Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Twin Cities, MN
Previously
Milwaukee, WI - Germantown, WI
Angie Schottmuller's +1's are the things they like, agree with, or want to recommend.
How Often Should You Post On Facebook, Twitter, Pinterest, Instagram?
www.marismith.com

One of the most common social media questions I hear is, 'How often should I post on Facebook, Twitter, Instagram, etc.?' If you post too li

Share Link Generator: Facebook, Twitter, Google Plus, LinkedIn, Pinteres...
www.sharelinkgenerator.com

Tired of hand-coding share links? Share Link Generator creates custom, email-friendly share links for Facebook, Twitter, Google Plus, Linked

6 Articles on Design Theory to Help You Create Beautiful Landing Pages
unbounce.com

From color psychology to typography to subtle visual tricks, these posts will help you design landing pages that don't get in the way of con

Understand and Harness the Power of Archetypes in Marketing
moz.com

Understanding your brand's archetype and narrative mode can embed you deep in the psyche of your customer. Learn how.

Killing Two Birds with One Stone: 4 Tactics that Will Boost Both SEO and...
moz.com

The basic principle of SEO and CRO is the same. They both aim to give users what they are looking for in the seamless way possible. Although

A Classic Formula for Gut Checking Your Landing Page Headlines
unbounce.com

How can you write a landing page headline that reliably converts? No copywriting arsenal is complete without this classic formula.

7 Must-Read Articles to Supercharge Your Mobile Marketing Campaigns
unbounce.com

Many users browse from their phones, yet 84% of companies lack a mobile marketing strategy. These 7 articles will help make your campaigns m

[Checklist] The Interactive A/B Testing Scorecard - Unbounce
unbounce.com

A/B testing is part art, part science, and part blind luck. Most people will tell you the standard things to test - which usually work, but

The Conversion Marketing Scorecard - Unbounce
unbounce.com

Let’s start with a simple statement: Most Landing Pages Suck More Than You Think! Following the principles of denial, the first step in reco

Follow These 12 Women For Great Conversion Optimization Expertise - Tom ...
www.websiteoptimizers.com

CRO is not just a man’s game. Start reading what these women have to say and you’ll become a Conversion Rate expert in no time.

Social Proof: Your Key to More Magnetic Marketing
blog.kissmetrics.com

Psychologists, sociologists and new media marketingologists call this powerful dynamic social proof. Most of us less scientific sheeps don’t

The Top 7 Conversion Optimization Trends for 2015 - WiderFunnel Marketin...
www.widerfunnel.com

CRO is now a must-do practice for any company producing revenue online or mobile, make sure you stay on top of these 7 CRO trends for 2015!

Top 10 Dumb Landing Page Mistakes You Need to Avoid
blog.crazyegg.com

You won`t get the conversions you need if you make these landing page mistakes. Here are the top 10 mistakes and how to fix them.

5 Unknown Tips To Hack Your Retargeting
unbounce.com

If you're not strategic about retargeting, then you're probably pissing people off. Here are 5 tactics to help you deliver targeted, high-co

Tommy Walker
www.shopify.com

A blog about ecommerce marketing, running an online business and updates to Shopify's ecommerce community.

50 SEO experts to follow on Google+ Red Alien
www.redalien.co.uk

Take a look at the top 50 SEO people currently using Google+, this list only includes users Red Alien see as active and helpful and in Engli

2015 MnSearch Summit
www.mnsearch.org

The 2015 MnSearch Summit is a one-day marketing conference that brings together marketing and business professionals from around Minnesota a

8 Mobile Landing Pages Get Spanked for Conversion's Sake
unbounce.com

Here are eight brutal mobile landing page critiques to help you create high-converting pages that leave your competition in the dust.

What Are Your Marketing Predictions for 2015? [Interactive Infographic]
unbounce.com

With every new year comes a slew of marketing predictions posts. While we have our own ideas, we’d much rather hear from you. What are your

The staff is very friendly and responsive, though I question their competence. I'm personally looking for another clinic that I feel will provide better quality care. A few years back our dog had all the classic symptoms of lyme disease (though we didn't know it), and the Birch Lake vet sent us home basically with ibuprofen for 2 weeks to reduce the pain. During that time a family member's pet with the same exact symptoms was diagnosed with lyme disease. When I looked up the symptoms and saw that lyme disease is basically an epidemic in Minnesota, I was shocked that the vet did not give us antibiotics on the spot for our dog's condition. They eventually did, but the damage was done and our dog has never been the same. On another occasion they gave us the wrong antibiotics for our dog's abdominal infection. When we had to return several times for care, they finally actually did a lab test and said, "oh, well the prescription you were using won't work for that type of bacteria infection." Really? I need a vet that can accurately diagnose problems and prescribe effective solutions. Again, the staff has always been very nice and responsive, I've just lost faith in their actual expertise and ability to provide the *right* treatment for our pets.
• • •
Public - a year ago
reviewed a year ago
Loved it! I stayed here when the Marriott was sold out for the SMX West conference. The next time I visit San Jose, the Hilton will be my choice instead of the alternative. It's conveniently connected to the McEnery Convention Center, which is handy for events. Plus, numerous restaurants, clubs and stores are within safe walking distance. The hotel room and customer service were awesome. (I didn't use or visit any of the facilities.) The very spacious, contemporary room had comfortable beds, relatively all new furnishings, a large TV, and a gigantic work desk with an amazing view. The modern bathroom included a make-up light mirror, which I thought was pretty cool. The staff was very friendly and helpful. Overall, my San Hose Hilton experience was great, and I'd certainly recommend staying here for business travel. Tip: Although it says free WiFi, the speed is very limited in some rooms. Ask for an ethernet cable to use instead, and the connection should work great.
• • •
Quality: ExcellentFacilities: GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago
4 reviews
Map
Map
Map
Every time I travel through Phoenix I'm sure to eat at Blue Burrito Grille. Whether it's breakfast, lunch, or dinner, they've got incredible burritos of hearty size stuffed with delicious, spicy and fresh ingredients quickly grilled up right in front of you. It's a little pricy, but so is all airport food. As a regular traveler, this place is a delicious Mexican food landmark that I look forward to visiting each time I return. Even if you're a concourse away, be sure to check out the Blue Burrito Grille!
• • •
Food: ExcellentDecor: Very GoodService: Very Good
Public - 2 years ago
reviewed 2 years ago