It's 2 full days of conversion-focused sessions tapping nearly all areas of marketing. Whether you're a paid search manager, email marketing specialist, business owner, or account director..., you'll be amazed at the actionable insights to improve leads and sales. With cheap flights and ~$30/night hotel rates, I'll bet the event will pay for itself... and then some! (BONUS: Enjoy some unforgettable networking events, like a ferris wheel ride atop Vegas, zip-lining off the Rio All-Suite Hotel & Casino, and a private conference afterparty in the presidential suite!) Still not sure if it's right for you? Message me with your questions. =)
Join us at #ConvCon Las Vegas! http://j.mp/1FL5V27 << Use this link with promo code ANGIE = $100 OFF.
#conference #training #events #CRO #PPC #email #marketing #lasvegas
When making purchases online, the more information people have, the better decisions they can make. That’s why last year Google introduced Structured Snippets as part of organic search, a feature that incorporates relevant snippets of information into organic search results [http://goo.gl/5ukSGk].
Today, we’re introducing dynamic structured snippets: additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and services. Whether it’s a list of shoe brands or the number of nonstop flights to New York City, this automated extension gives your customers a better sense of what to expect on your website before they click on your ad.
Dynamic structured snippets, like seller ratings, add value to your ads while saving you time and simplifying campaign management. They show for retail, hotel, and flight searches, with additional verticals to follow later this year. While automated extensions typically boost the average performance of an ad and are also a factor in Ad Rank [http://goo.gl/jJDnvC], advertisers have the option to disable [http://goo.gl/iKLmuk]. You can learn more about how ad extensions can improve ad performance in our best practice guide Consider, Convince, Convert [http://goo.gl/bHTeBN].
For more information about dynamic structured snippets, see the AdWords Help Center [http://goo.gl/wEKSJ3].
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