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Angela Hausman
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Angela Hausman

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Do you know what's going on across the entire customer journey? See how you can.
Metrics are key to success in digital marketing — the game goes to he (or she) who can use metrics to predict how their target market responds and harness this insight to: build stronger customer relationships optimize campaign results handle customer complaints influence sentiment Google Analytics provides great information about how visitors find you, what …
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Angela Hausman

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For all you who just HAVE to be the first, here's hexsee, which creates private layers for socializing with friends directly over web content. Check it out and grab your copy from the Chrome Web Store -- on mobile soon.
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Angela Hausman

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Angela Hausman originally shared:
As marketers, we’re caught between the old and the new — digital marketing, with all it’s promise (but significant risk and uncertainty) and traditional marketing, that we’ve counted on for decades. Is it really a choice between digital marketing and…
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Have them in circles
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Check out what's in the news this week -- differences between social media and traditional media
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Thanks to Sheena Mathieson for this guest post.
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Does the Content Aggregator make it easier?
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Hausman Marketing Letter, Professor, Blogger Mom at the intersection of marketing and social media
Angela Hausman is the founder of Hausman & Associates, a full service marketing firm operating at the intersection of marketing and social media.  We share marketing and social media expertise at Hausman Marketing Letter.  We also create online policy to protect your digital peace of mind at Social/ IS Policy.

Dr. Hausman is also CMO of Groupsurfing, who's first product, hexsee, eliminates cutting and pasting by creating private layers where you and your friends interact right over content.

Dr Hausman's websites provide FREE content in marketing, especially social media marketing, plus step-by-step instructions for creating a profitable blog.

She holds a Ph.D. from the University of South Florida and an MBA from the University of Pittsburgh.  Her publications have appeared in a number of scholarly journals, including the Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Advertising Research, Journal of Business and Industrial Marketing, Industrial Marketing Management, Journal of Services Marketing, and Journal of Consumer Marketing.  In addition, she has made presentations at numerous international conferences and consulted with Fortune 500 corporations and major non-profits. 

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Welcomed 3 boomerang kids into the downsized house I share with 2 dogs and 3 cats.
Owner, Hausman and Associates, a full-service marketing firm operating at the intersection of marketing and social media; guest blogger for Business2Commnity and writer for Social Media Today; Author of several books on Internet Marketing; Associate Editor of the European Journal of Marketing in Social and Internet Marketing; creating social and information system policy to provide for your digital peace of mind.
Angela Hausman's +1's are the things they like, agree with, or want to recommend.
Free Lunch Over at Facebook

Well, the FREE lunch is over at Facebook. And, maybe that's not ALL bad. Learn how to optimize Facebook advertising to reach your goals.

Content Marketing in 1 Easy Image - Hausman Marketing Letter

Content marketing is the new tool for success in social media marketing -- OK, maybe not so new, but it seems like folks are just discoverin

Segmenting and Target Marketing: Psychographics

Psychographics help construct buyer personas, which help you better position your brands and market them more effectively.

Finding a GOOD Content Marketing Agency

Content marketing combines a number of skills, so how do you find a GOOD content marketing agency? Here's some advice.

Optimize Facebook Marketing: A Case Study

Testing, metrics, and analysis are necessary to optimize Facebook marketing and get the most from your Facebook advertising. Here are our to

Social Media Consulting - Hausman Marketing Letter

YOU need social media consulting! You have enough to do running your business and your sister's kid just doesn't have the skills. Trust a pr

Social Media Analytics Review: Beckon - Hausman Marketing Letter

Social media analytics is rapidly developing and new tools help navigate the challenges to data-driven marketing strategy. Today, we'll disc

The Best Social Media Analytics Tools - Hausman Marketing Letter

Listing the best social media analytics tools is only the first step -- and we've created a nice list for your votes. You need to go beyond

KPIs, Vanity Metrics, and Conversion: The Art and Science of Social Medi...

There's an art and science of social media analytics. In this post, I use data from a new client showing how both art and science are import

The Local Marketing Rip-Off - Hausman Marketing Letter

Beware of local marketing companies ripping off small businesses by listing them in online directories. Here are some better uses of that mo

What's the ROI of Social Media?

Today, more businesses demand their social media marketing campaigns generate ROI. Businesses need a tool to understand the performance of t

4 Tips for Dominating Facebook

Facebook keeps you on your toes, doesn't it? The constant updates, changes in service, and more. It seems things that worked last week, don'

Like us on Facebook. Duh? - Hausman Marketing Letter

Many businesses use the Like us on Facebook button everywhere. But, does this really work?

Consumer Decision Making Process and Social Media

Understanding the consumer decision making process is the first step in developing social media tactics that optimize your ROI.

20 Rocking Tools for Successful Blogging | Inbound & Content Marketi...

The following list of quality blogging tools was created with our favorite people in mind. Our audience. Here's to your best piece of conten

Snackable Content Marketing Strategy - Hausman Marketing Letter

Creating a snackable content marketing strategy or a balanced content marketing strategy? Which is best?

Social Media Statistics | Social Media Today

It is crucial to invest in your social media presence in ways that will yield the greatest ROI.

Top 40 Digital Strategists in Marketing - OMI Blog

The Online Marketing Institute is pleased to honor 40 digital strategists in marketing, selected as the leaders that have led the interactiv

7 Steps in Predictive Analytics: Moving Beyond the Conversion Funnel - H...

Using algorithms to build predictive analytics is the next step in optimizing your social media ROI.

Recent Presentations - Hausman Marketing Letter

Check out my presentations uploaded to slideshare to get great insights on social media marketing, marketing anallytics, and content marketi