You need a content marketing strategy, otherwise you risk making too many mistakes. Those mistakes can be expensive in time, money, and energy.
Let's look at easy fixes for the most common mistakes. Once you've got the mistakes fixed, you can develop a strategy which helps you to make content work for you.
"(That means that) if a business is sharing content that’s going to be useful for them, then we’ll show that. But that means that if the business is sharing content that isn’t going to be useful for them, we may not show that, because it’s probably more important that they learn about their friend who had a baby and their baby is healthy.”
Like I've been saying all along...be useful & helpful and you'll more readily connect with your audience or customers!
Oh, nostalgia. I loved the idea of the iPad, and I've loved the iPad itself every since I got my paws on one.
It's fun to look back at what the haters said.
So sad that Steve Jobs is no longer with us. His iPad presentation was sheer perfection. Genius.
Remember all the haters? :-)
#apps #apple #ipad
Promoted content, sponsored content... it's everywhere, and it's horrible.
Mashable points out that the problem comes from an addiction to clicks:
As Mashable points out: "A major issue is the reliance on clicks as a metric. Many content creators have already moved away from clicks in favor of metrics, such as shares and time spent on a page. Content marketers have been a bit slower."
#content #clicks #contentmarketing
- Angela Booth1980 - presentCopywriter + Ghostwriter + Author + Marketer + Writing Coach
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