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Andy Sernovitz
Works at WordofMouth.org
Attended Wharton
Lives in Austin
1,493 followers|16,051 views
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Andy Sernovitz

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Andy Sernovitz

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a little disappointing only because I was waiting for a bungee jump until I realized you were just being spiderman.  Damn.. I wish I never think of that as something to do!
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People
Have him in circles
1,493 people
Scott K. Wilder's profile photo
Matt Domsch's profile photo
Twist St. Louis's profile photo
Kay ODonnell's profile photo
Adam Prew's profile photo
Zig Serafin's profile photo
Raouf Ayoub's profile photo
Kammie Kobyleski's profile photo
Shinji Tanaka's profile photo
Work
Occupation
I teach word of mouth marketing
Employment
  • WordofMouth.org
    CEO, 2012 - present
  • Word of Mouth Marketing: How Smart Companies Get People Talking
    Author, 2006 - present
  • SocialMedia.org
    CEO, 2007 - present
  • GasPedal
    CEO, 1996 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin
Previously
Milwaukee - Philadelphia - Washington, DC - New York - Chicago
Story
Tagline
The Word of Mouth Marketing Guy
Introduction

I teach word of mouth marketing.

Why? Because companies that understand this stuff are more open, transparent, honest, and kind. Because companies that learn to get people talking (and learn to talk back) are better businesses. It's about one big idea: Companies that make people happy are more successful.

Your idea, cause, or business won't succeed just because it's great or worthy. It will succeed when you earn the respect and recommendation of a community that will carry your message for you.

I'm the author of "Word of Mouth Marketing: How SmartCompanies Get People Talking." I run a site called WordofMouth.org, which teaches word of mouth techniques to marketers and entrepreneurs, and SocialMedia.org, a community for social media leaders at the world's greatest brands.

I'm also a rabid purist on the topic of marketing ethics and travel the country teaching companies how to stop being jerks to their customers.

In past lives I taught internet entrepreneurship at Wharton, taught word of mouth marketing at Northwestern, ran a business incubator, and started half a dozen companies. I like starting communities -- I created the Word of Mouth Marketing Association and, back in the dotcom days, I ran the Association for Interactive Marketing.

My blog is called Damn, I Wish I'd Thought of That!.

Education
  • Wharton
    Marketing, 1992
  • University of Pennsylvania
    Political Science, 1992
Basic Information
Gender
Male