Profile

Cover photo
Andy Odom
Works at Santander Consumer USA
Lives in Denton, TX
2,145 followers|175,705 views
AboutPostsPhotosYouTubeReviews

Stream

 
There's still time to register for this week's +Social Media Dallas meeting featuring THE Conversion Scientist, +Brian Massey!
 
Since 2007, Brian Massey developed a social media marketing engine that is driving 30% annual growth in sales for his optimization agency, Conversion Sciences. He calls it the “Blog Volcano.” He will share the details of how a very small team creates regular eruptions using content marketing and social media. He will identify the metrics that he tracks to ensure a steady flow of in-bound leads.

Session attendees will learn:

-How to automate content distribution
-Key metrics that point to success
-How to turn a blog into a collection of landing pages
7 comments on original post
1
Add a comment...

Andy Odom

Shared publicly  - 
 
Can't wait to hear +Brian Massey at +Social Media Dallas next week!
 
Since 2007, Brian Massey developed a social media marketing engine that is driving 30% annual growth in sales for his optimization agency, Conversion Sciences. He calls it the “Blog Volcano.” He will share the details of how a very small team creates regular eruptions using content marketing and social media. He will identify the metrics that he tracks to ensure a steady flow of in-bound leads.

Session attendees will learn:

-How to automate content distribution
-Key metrics that point to success
-How to turn a blog into a collection of landing pages
7 comments on original post
1
Add a comment...
 
Get these bastards.
 
JUST IN: French police officials ID three men as suspects in deadly attack on Paris newspaper Charlie Hebdo.
French authorities ID two brothers in their early 30s and an 18-year-old as gunmen in killings of 10 people at satirical Charlie Hebdo and 2 police officers
14 comments on original post
1
Add a comment...

Andy Odom

Shared publicly  - 
 
Vive La France

#CharlieHebdo  
  The singing of La Marseillaise from Casablanca, one of my favorite scenes in all of film, seems especially appropriate today after the murders this morning at the Charlie Hebdo offices in Paris. Some quick thoughts: Note how virtually everyone goes along with the Nazi song at the beginning, because they are afraid of being different; Note Victor Laszlo’s face of determined courage …
2
Add a comment...
 
Let's do this. #CardsAgainstHumanity
3
1
Benjamin Franklin Plumbing of Dallas's profile photo
Add a comment...
Have him in circles
2,145 people
John Boys's profile photo
Iqbal Natsir's profile photo
Theodore Kyrios's profile photo
gord follett's profile photo
César González Ramírez's profile photo
Alan Farmer's profile photo
Michael Campbell's profile photo
Sarah Hanna's profile photo
Brian Alguire's profile photo

Andy Odom

Shared publicly  - 
 
Local brews on a beautiful Saturday!
1
Add a comment...

Andy Odom

Shared publicly  - 
 
North Texas' best music fest. Don't miss this!
 
35 Denton Music Festival returns March 13-15, 2015! Programmed in the heart of Downtown Denton, TX, 35 Denton showcases the best in emerging talent from local bands, national AND international acts as well. 

Our current lineup is below, with more bands to be announced soon. Stay tuned for more information at 35Denton.com!

Tickets now available: http://prekindle.com/35denton

The Zombies (U.K.)
Danny Diamonds (Denton)
DEERPEOPLE (Oklahoma City)
Corners (Los Angeles)
Shaprece (Seattle)
Curvette (Denton)
voltREvolt (Denton)
Happyness (London, UK)
Jacco Gardner (Hoorn, Netherlands)
Slobberbone (Denton)
Cobalt Cranes  (Los Angeles)
The Spring Standards (NYC)
LAZY (Kansas City)
Go Dark (Oakland)
Fred Thomas (Detroit)
Brutal Juice (Denton)
Meatbodies (Los Angeles)
Michael Rault (Toronto)
Troller (Austin)
The Lonely Wild (Los Angeles)
Marie Davidson (Montreal)
Sol Kitchen (Denton)
Unmarked Graves (Denton)
S U R V I V E (Austin)
Jamaican Queens (Detroit)
Mystery Lights (New York)
Daniel Romano (Welland, Ontario)
Ayron Jones and The Way (Seattle)
Dim Locator (Denton)
Ssleeperhold (Austin)
Lowell (Toronto)
Ten Hands (Denton)
Dreamers (Brooklyn)
The Days (Denton)
Warren Jackson Hearne & Le Leek Electrique (Denton)
Sister Crayon (Oakland)
Beach Day (Hollywood, Florida)
35 Denton 2015 Music Festival
Fri, March 13, 7:00 PM CDT
Denton

View original post
1
Add a comment...

Andy Odom

Shared publicly  - 
 
Evil Cannot Stand To Be Mocked. So Let's All Mock It

#CharlieHebdo  
If we think about evil, we know that it takes itself very seriously. The evil person\'s beliefs, job, possessions, life, really entire world are so monumentally important and justified that…
4
1
Hadi2014 Muhamad's profile photo
Add a comment...

Andy Odom

Shared publicly  - 
 
Does anyone use #Tweetdeck  instead of #Hootsuite for managing multiple accounts? Why or why not? 
1
Add a comment...

Andy Odom

Shared publicly  - 
 
Ok, +Google+, mute all posts about +Ted Cruz. Thanks.
1
Laurie Shook's profile photoAndy Odom's profile photoCindy Breeding's profile photo
4 comments
 
Ah. You have to select the poster you're following and select "mute."
Add a comment...

Andy Odom

Shared publicly  - 
 
Can't wait for this! 
 
2014 is the year that social sharing extended into social caring. From national viral campaigns like the ALS Association #IceBucketChallenge to successful North Texas social charity fundraisers, online giving has taken off. This panel explores the factors driving this growth such as viral content, changing attitudes and new platforms and online tools that facilitate giving. We’ll learn how panelists planned, executed and measured results in their campaigns, and get marketing takeaways you can use in your business or fundraising effort. Each panelist will provide a brief introduction of their organization or cause, followed by a Q&A session led by a moderator.

• Tanner Hockensmith, Executive Director, ALS Association, Texas Chapter – sharing about the Ice Bucket Challenge 
• Megan Van Groll, Social Strategist, Richards Group -- sharing about The Salvation Army and #RedKettleReason.
• Carol Goglia, Director at Communities Foundation of Texas -- sharing about North Texas Giving Day and the cross charity effort that raised $26 million.
• Matthew Armstrong, Founder and Director of ShapeChange.org—sharing about video, cause marketing, and his experience using and building crowdfunding applications.

The panel will be moderated by Cameron Gawley, Co-founder and CEO of BuzzShift, original founding Board Member of the Social Media Club of Dallas, and cause marketing consultant with the National Breast Cancer Foundation, Inc.
Social Giving, Social Good
Thu, November 20, 2014, 6:00 PM CST
Angelika Film Center

10 comments on original post
1
Add a comment...

Andy Odom

Shared publicly  - 
 
Here for Daniel Markham's CD release show. Great night so far!
1
Add a comment...
People
Have him in circles
2,145 people
John Boys's profile photo
Iqbal Natsir's profile photo
Theodore Kyrios's profile photo
gord follett's profile photo
César González Ramírez's profile photo
Alan Farmer's profile photo
Michael Campbell's profile photo
Sarah Hanna's profile photo
Brian Alguire's profile photo
Work
Occupation
I help businesses and organizations create and maintain an organized, efficient, scalable, and engaging online presence.
Skills
Social Media Strategy, Social Networking, Content Development, Copywriting, Interactive Writing, Digital Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords, Google Analytics, Windows or Mac OS X, Microsoft Office, iWork, Camtasia, ScreenFlow, SnagIt, Hootsuite, TweetDeck, Twitter, Facebook, Foursquare, Instagram, Pinterest, Audacity
Employment
  • Santander Consumer USA
    SEO Analust, 2013 - present
    • Manage SEO projects across various sites, brands and keyword spaces. • Optimize SEO sites and projects. • Responsible for managing online reputation. • Execute the SEO strategy of the Sr. SEO/PPC Manger and VP of marketing
  • 35 Denton Music Festival
    Director of Social Media, present
    Manages and strategizes for social networking accounts like Twitter, Facebook, Pinterest, Instagram, and more • Manages online communities through robust content creation and engagement • Led campaign to migrate social media followers from old Facebook page to new Facebook page following festival name change; Used Facebook ad campaign and migrated over 1,000 followers in one month • Regularly updated social media channels with relevant news about bands, speakers, and general festival information • Collaborated with local businesses in Foursquare promotional campaign; Used Foursquare Tips to advertise specials and discounts offered by local businesses during festival • Monitor brand reputation online • Posted continuously throughout festival to report activities, update attendees with important information, and respond to inquiries from attendees • Led effort to create mobile program site so attendees could have schedule and other related information on their mobile device • Created Facebook ad campaign. Gained 1,000+ followers in 4-week campaign using ½ of approved budget. • Effectively managed an online community of over 20,000 followers.
  • Globe Runner SEO
    Account Strategist, 2012 - 2013
    Develops and manages online presence for clients via social media platforms like Twitter, Facebook, and LinkedIn. Increased Facebook engagement for one client 44% in one month, 85% for another client, and increased targeted Twitter followers for another client 10% in one month. Deliver actionable insights to businesses through effective analytics implementation using Facebook Insights and Raven ToolsAssists in Search Engine Optimization efforts for clients, involved in compiling benchmark reports of online ranking for website position and keywords, works with customer to determine appropriate KPIs Develops and manages pay-per-click advertising campaigns Delivers actionable insights to businesses through effective web analytics implementation using Raven Tools and Google AdWords Makes recommendation for optimizing the performance of digital properties and various marketing programs Owns and maintain business facing reports and dashboards
  • SuperMedia
    SEM Account Manager, 2011 - 2012
    Deliver actionable insights to businesses through effective web analytics implementation using proprietary tools and Google AdWords • Determine appropriate metrics to measure KPIs • Make recommendation for optimizing the performance of digital properties and various marketing programs • Own and maintain business facing reports and dashboards • Develop requirements for analytic tags, tagging structures, and parameters to support business analysis • Include insights and conclusions with all work provided • Aggressively support Product Owners with outlined methodologies and defined targets
  • eInstruction Corp.
    Technical Writer/Online Training Associate, 2002 - 2010
Basic Information
Gender
Male
Story
Tagline
I help businesses and organizations create and maintain an organized, efficient, scalable, and engaging online presence.
Introduction
Currently, I'm the Director of Social Media for the 35 Denton music festival and Digital Marketing Manager for Santander Consumer USA. I also serve as a board member for Social Media Club of Dallas.

I'm also a co-host for the Not Provided Podcast, a digital marketing podcast based in North Texas.

I write. I write creatively about music and my town, Denton, TX. I've written for Pegasus News and Dallas Observer

I've created training video screencasts, including script writing and voiceovers.

I've managed social media for numerous small companies, like a Dallas-based health food company, a Super Bowl party, an insurance firm/financial advisor, and a local educational technology start up. 






Bragging rights
I'm certified in Google Adwords and Google Analytics. And I smell terrific.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Denton, TX
Previously
Alvin, TX - Nacogdoches, TX
This place is a Denton institution and really exists beyond reviews. It's dirty, small, and the bathrooms are gross. And it shouldn't be any other way. They routinely book good bands, including stand-out local acts from Denton's internationally renowned music community. The drinks are always cheap, and they recently went non-smoking which is the best decision they've made in a long time. Like I said, it's beyond reviewing, it simply "IS". If you're interested in getting a taste of the world-renowned Denton music scene, Rubber Gloves has to be on your list to visit. Nuff said.
• • •
Atmosphere: Very GoodDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
Wow, what an experience. I won't get in to all the unique details, mostly because other reviewers already have, and you just have to make a reservation on their website and try it yourself. I took my sister who had no idea where we were going or why, and the look on her face was priceless. Here's the bit in a nutshell: you make a reservation online, they send you instructions and rules. Yes, instructions and rules. But keep reading. Once you arrive, your reservations are for 2 hours (more if there's room) and 2 drink minimum. Every drink is $12 (I'm sure beer and wine is different, but you're there for the cocktails. Trust me.) They have small booths that can seat up to 4, but if you have a party between 4-8 you can get one of their private rooms where the "massages" took place back in the building's old days. They have a small menu, but they can do almost any cocktail you can throw at them if they have the ingredients handy. The drinks are tasty and strong, mixed table-side, and the bartenders explain the drink's ingredients as they make it. It's a great experience and a very unique joint. You gotta try it.
• • •
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - a year ago
reviewed a year ago
I think this is one of the more underrated places on the Square in downtown Denton. Great chicken fried steak and really great burgers. The service is usually quite strong as well. Recommended.
Food: Very GoodDecor: GoodService: Very Good
Public - a year ago
reviewed a year ago
Best...ONLY beer garden on town! Oak St. has 40+ beers on draft, with a special emphasis on local beers DFW and Texas. Their prices are good, the old house is cozy, and the back yard beer garden is just fantastic. This is one of my favorite haunts, and just about everyone else's in town too. For VERY good reason.
Atmosphere: ExcellentDecor: Very GoodService: Excellent
Public - a year ago
reviewed a year ago
14 reviews
Map
Map
Map
Finally got around to trying Whiskey Cake. I've heard nothing but glowing reviews about this place, and let's be honest: the restaurant has the same name as their only dessert. This has to be a good sign. So, on a whim, we decided to try it about a week ago. While didn't blow me away, I can say that it did not disappoint. The place was packed when we arrived, which I assume is normal for any Friday evening. We were told the wait for our table was 25 minutes or so, so we grabbed the last two remaining seats at the bar for their highly touted cocktails. They were so busy, and we were somewhat hidden behind a lamp, that it took a while to get service. But, once they noticed us the service really picked up and they took good care of us at the bar. I ordered a sazerac, she ordered a paloma. Both were good, although the sazerac was a little thin or watery. The paloma was very tasty. After only about 20 minutes our table was ready so we settled the bar tab and grabbed a table. The service was good and fast, considering how busy they were. Tried hummus and pitas for an appetizer, got the chicken sandwich and a burger for the entrees. The food was solid, but not earth-shattering. Even though we were stuffed, we just had to try the actual Whiskey Cake. I asked a lot of friends what I should try when I finally went to this place, and everyone said "You have to get the Whiskey Cake." So, I was expecting something absolutely amazing. However, I wasn't blown away. It's a heavy spice cake-type of dessert, with a whiskey sauce over the top. It's good, but not great. Plus, after appetizers and meals, it was a little too much for a dessert. At least for us. I'd have no problems ever going back and would recommend the place to others. However, I think we had a case of expectations being unrealistically high from all the buzz.
• • •
Food: Very GoodDecor: ExcellentService: Very Good
Public - a year ago
reviewed a year ago
Seriously good pizza. A downtown Denton tradition. And if you're lucky and keep your ear to the ground, you'll learn of the great concerts they host in their basement. While the Pizza is good and their most obvious offering, don't forget about their sub sandwiches. Easily the best sandwiches on that portion of the square. Great for a quick and easy dinner and a beer out.
Food: Very GoodDecor: GoodService: Very Good
Public - a year ago
reviewed a year ago
Good ol' soul food done really, really well. Babes' bit is family style veggies done in a southern style, and meat. Usually fried chicken or chicken fried steak. The location in Sanger offers roast beef, roasted chicken, and some other options. With Babe's, it's not what they serve that's so special, but how good it is. Every location excels in great food and great service (although the live sung songs by the waitresses get a little awkward, IMO). This is a regular stop for us, and highly recommended.
• • •
Food: ExcellentDecor: Very GoodService: Very Good
Public - a year ago
reviewed a year ago