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Andy Odom
Works at Santander Consumer USA
Lives in Denton, TX
2,042 followers|88,458 views
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Andy Odom

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Activating Employees as Social Advocates

Great topic for this Thursday's meeting with +Social Media Club of Dallas . There's still time to register!
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Google Redesign

+Pete Meyers of +Moz outlines the many changes of Google's recent SERP redesign.
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If you missed #SXSWi  this year, +Social Media Club of Dallas has you covered. 
 
On March 20, Dallas does SXSW! Save the date, because #SMCDallas is bringing a few SXSW speakers to you. More details to come soon!
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North Texas' biggest music festival doesn't return until March 2015, but +35 Denton Music Festival already has blind pre-sale wristbands available during this weekend. Better act fast!
 
35 Denton 2015 Wristbands Available NOW

#35D  2014 should be happening right now. But, it's not too early to start planning on the 2015 fest, returning next March. A limited number of blind pre-sale wristbands are available NOW, for THIS WEEKEND ONLY. That's the whole festival for only $35. Better hurry!
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Andy Odom

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Evidently, I'm out of touch. I had no idea that Apple removed podcasting functionality from Garageband until after I updated from v6 to v10. Does anyone have suggestions for workarounds OR replacement software? Thanks!
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*GB (stupid autocorrect)
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If we really want to get rid of an annoying #SEO  term, I vote for "Link Juice". #ocdc  
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Link mass?
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I'm thinking about listening through the +Grateful Dead's Europe '72 tour in it's entirety, day-by-day. It starts on April 7th. Let me know if you're interested in joining. (cc +Grateful Dead Listening Guide)
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Capitalizing on, not hindering, socially connected workers

There's just so much gold here I don't know where to start. This is a must read for managers and anyone working in enterprise-level companies.
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+Andy Odom, It's a pleasure to read your comment on our article! /cc +David Amerland
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Has Social Crawlytics ever worked for anyone? Can you recommend a good, reliable alternative?
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+Andy Odom  I'd also like to know if you figure this out. Haven't seen anything yet...opportunity there for sure!
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So, here's this thing that I did.
 
Talk Denton Episode 2 - Daniel Markham

Talk Denton Episode 2 is out! This time we speak to one of DFW's rising music stars, Daniel Markham. Check it out!
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Have him in circles
2,042 people
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Work
Occupation
I help businesses and organizations create and maintain an organized, efficient, scalable, and engaging online presence.
Skills
Social Media Strategy, Social Networking, Content Development, Copywriting, Interactive Writing, Digital Strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google AdWords, Google Analytics, Windows or Mac OS X, Microsoft Office, iWork, Camtasia, ScreenFlow, SnagIt, Hootsuite, TweetDeck, Twitter, Facebook, Foursquare, Instagram, Pinterest, Audacity
Employment
  • Santander Consumer USA
    SEO Analust, 2013 - present
    • Manage SEO projects across various sites, brands and keyword spaces. • Optimize SEO sites and projects. • Responsible for managing online reputation. • Execute the SEO strategy of the Sr. SEO/PPC Manger and VP of marketing
  • 35 Denton Music Festival
    Director of Social Media, present
    Manages and strategizes for social networking accounts like Twitter, Facebook, Pinterest, Instagram, and more • Manages online communities through robust content creation and engagement • Led campaign to migrate social media followers from old Facebook page to new Facebook page following festival name change; Used Facebook ad campaign and migrated over 1,000 followers in one month • Regularly updated social media channels with relevant news about bands, speakers, and general festival information • Collaborated with local businesses in Foursquare promotional campaign; Used Foursquare Tips to advertise specials and discounts offered by local businesses during festival • Monitor brand reputation online • Posted continuously throughout festival to report activities, update attendees with important information, and respond to inquiries from attendees • Led effort to create mobile program site so attendees could have schedule and other related information on their mobile device • Created Facebook ad campaign. Gained 1,000+ followers in 4-week campaign using ½ of approved budget. • Effectively managed an online community of over 20,000 followers.
  • Globe Runner SEO
    Account Strategist, 2012 - 2013
    Develops and manages online presence for clients via social media platforms like Twitter, Facebook, and LinkedIn. Increased Facebook engagement for one client 44% in one month, 85% for another client, and increased targeted Twitter followers for another client 10% in one month. Deliver actionable insights to businesses through effective analytics implementation using Facebook Insights and Raven ToolsAssists in Search Engine Optimization efforts for clients, involved in compiling benchmark reports of online ranking for website position and keywords, works with customer to determine appropriate KPIs Develops and manages pay-per-click advertising campaigns Delivers actionable insights to businesses through effective web analytics implementation using Raven Tools and Google AdWords Makes recommendation for optimizing the performance of digital properties and various marketing programs Owns and maintain business facing reports and dashboards
  • SuperMedia
    SEM Account Manager, 2011 - 2012
    Deliver actionable insights to businesses through effective web analytics implementation using proprietary tools and Google AdWords • Determine appropriate metrics to measure KPIs • Make recommendation for optimizing the performance of digital properties and various marketing programs • Own and maintain business facing reports and dashboards • Develop requirements for analytic tags, tagging structures, and parameters to support business analysis • Include insights and conclusions with all work provided • Aggressively support Product Owners with outlined methodologies and defined targets
  • eInstruction Corp.
    Technical Writer/Online Training Associate, 2002 - 2010
Basic Information
Gender
Male
Story
Tagline
I help businesses and organizations create and maintain an organized, efficient, scalable, and engaging online presence.
Introduction
Currently, I'm the Director of Social Media for the 35 Denton music festival and SEO Analyst for Santander Consumer USA. I also serve as a board member for Social Media Club of Dallas.

I'm also a co-host for the Not Provided Podcast, a digital marketing podcast based in North Texas.

I write. I write creatively about music and my town, Denton, TX. I've written for Pegasus News and Dallas Observer

I've created training video screencasts, including script writing and voiceovers.

I've managed social media for numerous small companies, like a Dallas-based health food company, a Super Bowl party, an insurance firm/financial advisor, and a local educational technology start up. 






Bragging rights
I'm certified in Google Adwords and Google Analytics. And I smell terrific.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Denton, TX
Previously
Alvin, TX - Nacogdoches, TX
This place is a Denton institution and really exists beyond reviews. It's dirty, small, and the bathrooms are gross. And it shouldn't be any other way. They routinely book good bands, including stand-out local acts from Denton's internationally renowned music community. The drinks are always cheap, and they recently went non-smoking which is the best decision they've made in a long time. Like I said, it's beyond reviewing, it simply "IS". If you're interested in getting a taste of the world-renowned Denton music scene, Rubber Gloves has to be on your list to visit. Nuff said.
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Atmosphere: Very goodDecor: Very goodService: Excellent
Public - 9 months ago
reviewed 9 months ago
Wow, what an experience. I won't get in to all the unique details, mostly because other reviewers already have, and you just have to make a reservation on their website and try it yourself. I took my sister who had no idea where we were going or why, and the look on her face was priceless. Here's the bit in a nutshell: you make a reservation online, they send you instructions and rules. Yes, instructions and rules. But keep reading. Once you arrive, your reservations are for 2 hours (more if there's room) and 2 drink minimum. Every drink is $12 (I'm sure beer and wine is different, but you're there for the cocktails. Trust me.) They have small booths that can seat up to 4, but if you have a party between 4-8 you can get one of their private rooms where the "massages" took place back in the building's old days. They have a small menu, but they can do almost any cocktail you can throw at them if they have the ingredients handy. The drinks are tasty and strong, mixed table-side, and the bartenders explain the drink's ingredients as they make it. It's a great experience and a very unique joint. You gotta try it.
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Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 9 months ago
reviewed 9 months ago
I think this is one of the more underrated places on the Square in downtown Denton. Great chicken fried steak and really great burgers. The service is usually quite strong as well. Recommended.
Food: Very goodDecor: GoodService: Very good
Public - 9 months ago
reviewed 9 months ago
Best...ONLY beer garden on town! Oak St. has 40+ beers on draft, with a special emphasis on local beers DFW and Texas. Their prices are good, the old house is cozy, and the back yard beer garden is just fantastic. This is one of my favorite haunts, and just about everyone else's in town too. For VERY good reason.
Atmosphere: ExcellentDecor: Very goodService: Excellent
Public - 10 months ago
reviewed 10 months ago
14 reviews
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Finally got around to trying Whiskey Cake. I've heard nothing but glowing reviews about this place, and let's be honest: the restaurant has the same name as their only dessert. This has to be a good sign. So, on a whim, we decided to try it about a week ago. While didn't blow me away, I can say that it did not disappoint. The place was packed when we arrived, which I assume is normal for any Friday evening. We were told the wait for our table was 25 minutes or so, so we grabbed the last two remaining seats at the bar for their highly touted cocktails. They were so busy, and we were somewhat hidden behind a lamp, that it took a while to get service. But, once they noticed us the service really picked up and they took good care of us at the bar. I ordered a sazerac, she ordered a paloma. Both were good, although the sazerac was a little thin or watery. The paloma was very tasty. After only about 20 minutes our table was ready so we settled the bar tab and grabbed a table. The service was good and fast, considering how busy they were. Tried hummus and pitas for an appetizer, got the chicken sandwich and a burger for the entrees. The food was solid, but not earth-shattering. Even though we were stuffed, we just had to try the actual Whiskey Cake. I asked a lot of friends what I should try when I finally went to this place, and everyone said "You have to get the Whiskey Cake." So, I was expecting something absolutely amazing. However, I wasn't blown away. It's a heavy spice cake-type of dessert, with a whiskey sauce over the top. It's good, but not great. Plus, after appetizers and meals, it was a little too much for a dessert. At least for us. I'd have no problems ever going back and would recommend the place to others. However, I think we had a case of expectations being unrealistically high from all the buzz.
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Food: Very goodDecor: ExcellentService: Very good
Public - 9 months ago
reviewed 9 months ago
Seriously good pizza. A downtown Denton tradition. And if you're lucky and keep your ear to the ground, you'll learn of the great concerts they host in their basement. While the Pizza is good and their most obvious offering, don't forget about their sub sandwiches. Easily the best sandwiches on that portion of the square. Great for a quick and easy dinner and a beer out.
Food: Very goodDecor: GoodService: Very good
Public - 10 months ago
reviewed 10 months ago
Good ol' soul food done really, really well. Babes' bit is family style veggies done in a southern style, and meat. Usually fried chicken or chicken fried steak. The location in Sanger offers roast beef, roasted chicken, and some other options. With Babe's, it's not what they serve that's so special, but how good it is. Every location excels in great food and great service (although the live sung songs by the waitresses get a little awkward, IMO). This is a regular stop for us, and highly recommended.
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Food: ExcellentDecor: Very goodService: Very good
Public - 10 months ago
reviewed 10 months ago