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Andy M Turner
32 followers -
Public Relations consultant. Francophile
Public Relations consultant. Francophile

32 followers
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New blog answering the marketing question "How do we cut through all the deafening noise?" #PRtactics
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Here's me talking about some of the particular challenges B2B companies face in their public relations campaigns
http://www.prmoment.com/3335/challenges-of-b2b-pr.aspx
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A timely reminder to all digital marketing obsessed firms: get the product right first before you promote. And think carefully about who you target too
http://www.sixsigma-pr.co.uk/2016/01/b2b-linkedin-promotion-done-badly/
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Latest LinkedIn article by me: tales of polar bears and free food in the pursuit of positive customer surprises
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Here I am adding a contrarian view to the herd on the subject of integrated PR campaigns
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Sceptics of the true intentions of corporate CSR activities will have their ranks swelled by the VW scandal.
http://www.sixsigma-pr.co.uk/volkswagen-scandal-spells-trouble-beyond-the-auto-industry/
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This month's column for The Public Relations Institute of Southern Africa is about diversity

http://www.prisa.co.za/index.php/news-and-media-center/andy-s-views/115-diversity-is-about-more-than-gender-and-ethnicity
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