Profile

Cover photo
Andy Hunt
Works at Godfrey
Attended University of South Florida
103 followers|167,650 views
AboutPostsPhotosVideosReviews

Stream

Andy Hunt

Shared publicly  - 
 
 
Just because he's our Director of Marketing Technology doesn't mean Andy is clueless about art direction! It took him 4 hours and 900 sticky notes to complete this masterpiece! 
View original post
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
I don't know much about the newspaper business but I do know the importance of well structured and tagged content.
 
"And here is an ugly truth about structured data: there are substantial costs to waiting."

This from the leaked New York Times report "Innovation" - an internal assessment of the state of digital at the Paper of Record.

The two pages pictured (41-42) paint a surprisingly sad tale of the New York Times' failure to keep up with the Joneses when it comes to structured data use.

"Surprisingly sad" because the Times has long had the talent to improve their use of metadata but, apparently, simply hasn't availed itself of the opportunity.

"We need to reclaim our industry-leading position, but right now our needs are far more basic.  We must expand the structured data we create, which is still defined by the needs of the Times Index rather than our modern digital capabilities.

Wow.  Keep in mind that this is the paper that has published more than 10,000 subject headings as linked open data (http://data.nytimes.com/), the paper that has prototyped a linked data search engine (http://bit.ly/ZaC35E), and a paper that has long had the amazing +Evan Sandhaus working for them (among Evan's many accomplishments has been his work alongside other IPTC members on rNews, the embedded data standard for the news industry which has largely been rolled into schema.org - http://slidesha.re/TrOYF5).

All of which goes to prove that knowledge is no substitute for its application.  The report's penultimate paragraph in this section reads:

"Expanding our structured data capabilities would require us to address some technology and workflow issues.  Notably, it would put greater demands on our copy editors, web producers and librarians.  That means we may need to build out those teams, and we will certainly need to go to great lengths to explain how crucial this effect is to our long term success."

Compare that what New York Times' search alumnus +Marshall Simmonds said in conversation with +Todd Mintz in 2011:

"Every major content producer must consider SEO in some way if they want to compete.  Why? Because your competition is doing it. The differentiator though comes down to execution.  Are the essential audience development strategies unique to a brand’s content being leveraged?  Are the best practices integrated into the day-to-day workflow and supported at all levels?  If not, it will fail.  If they are, content is given its best possible chance for placement out of the gate before the promotion cycles take over."

So according both to Marshall's formula and the Times themselves, the Times failed in this regard, and that failure has a cost.

"Every day we wait, we fall further behind our competitors.  The Times considered increasing its tagging efforts in 2010 and passed.  The cost of catching up has only grown."

BTW, another value proposition to put in the bank for the next time you're asked about why a site should be using  structured data:  "well, it's something the New York Times says they regret not having done much sooner." :)

Read both these pages in full:  anyone who's worked in search marketing in the news space will find what's said fascinating.

Big thanks to +Steve Outing who highlighted the structured data section in a deck (http://slidesha.re/1kmLKMz) on the report you can find embedded here:
NY Times: Another myopic dinosaur that needs to go digital first?
http://bit.ly/1i1oXBL

#structureddata   #newyorktimes   #innovation  
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
True Detective + Family Circus = A comic I can get behind
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
A great presentation on a great subject.
The good folks at Godfrey have posted all the videos and presentation decks from their FWD:B2B Conference, which was held earlier this month at the beautiful Ware Center in Lancaster, Pennsylvania. Here’s the video of my presentation on the epic collision of marketing and technology, which covers three major shifts in marketing that have rippled […]
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
Thanks so much +Scott Brinker. It was great having you there and seeing the presentation in person.
Yesterday, I had the privilege of presenting at the FWD:B2B Marketing and Technology Conference organized by Godfrey, one of the world’s leading B2B marketing agencies, along with several of my heroes in digital marketing, including Michael Brenner and Paul Gillin. My topic was “the epic collision of marketing and technology,” which is admittedly a hyperbolical […]
1
Scott Brinker's profile photo
 
Thank you -- really enjoyed meeting you and participating in the event!
Add a comment...

Andy Hunt

Shared publicly  - 
 
A couple days ago I started thinking about a 2014 budget for a device lab. Yesterday I saw this. I can think of no better way to really, truly performance test our sites and apps. I hope no one catches this line item.
3
1
Chris Houck's profile photoMicah France's profile photo
2 comments
 
You would never come out of that thing Andy. Of course, you could program anything you need and video connect to anyone so it wouldn't really be like you were gone or anything.
Add a comment...
In his circles
120 people
Have him in circles
103 people
Local Mantra's profile photo
Jim Valdes's profile photo
Chandler Hunt's profile photo
Jim Stoltzfus's profile photo
Alaa Aldawadeh's profile photo
Scott Trobaugh's profile photo
Steve Poole's profile photo
Wil Younger's profile photo
Eileen Moffatt's profile photo

Andy Hunt

Shared publicly  - 
 
I finally got the Google Camera app upgrade for my phone and here's my first stab at a Photo Sphere. It's a good coincidence as I'm looking at different ways of approaching A/V for a work project. This was taken from the roof of our building in downtown Lancaster.
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
Thanks to +robert sneed for showing us some really cool trade show/event technologies today. 
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
+Ephrata Performing Arts Center is a great group of folks committed to quality, locally produced arts. Please consider helping with a donation.
 
There has never been a better time to support the artistic mission of the Ephrata Performing Arts Center! All donations ($25+) made by credit card thru the Lancaster County Community Foundation's ExtraGive program between midnight tonight and midnight Friday, Nov. 22, are subject to an increase by the LCCF. Thank you for considering this worthy, nonprofit cultural resource.
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
The reviews for the Galaxy Gear have been lukewarm but I'd like to see one for myself. +Samsung USA are you listening?
1
Add a comment...

Andy Hunt

Shared publicly  - 
 
Props to +Scott Trobaugh . He called this one.
1
Add a comment...
People
In his circles
120 people
Have him in circles
103 people
Local Mantra's profile photo
Jim Valdes's profile photo
Chandler Hunt's profile photo
Jim Stoltzfus's profile photo
Alaa Aldawadeh's profile photo
Scott Trobaugh's profile photo
Steve Poole's profile photo
Wil Younger's profile photo
Eileen Moffatt's profile photo
Education
  • University of South Florida
    Mechanical Engineering
Links
YouTube
Contributor to
Work
Occupation
I deal with 1's and the occasional 0.
Employment
  • Godfrey
    Director of Marketing Technology, present
Basic Information
Gender
Male
I never even thought about buying a pair of boots before going into Allen's last year. Huge selection and lots and lots of help from the staff without feeling over bearing. I have since bought a jacket which I'm just as pleased with. I've already got my eye on the next pair of boots.
Quality: Very GoodAppeal: ExcellentService: Excellent
Public - 2 years ago
reviewed 2 years ago
This was a last minute destination after reading some other reviews and I couldn't be more happy to have found out about it. Easily one of the best and most inventive Mexican meals I've ever eaten. I had the El Cubico like nearly all reviews rave about and I'll add my voice to the chorus. Get it. An amazing drink. I usually look for ceviche and they have a small menu selection on this course alone. The ocean trout with sorbet was simply top-shelf. The venison tacos and grilled corn on the cob were just as excellent but the other stand out was the Brussels sprouts with grapes and bacon. It was a genuinely eye-opening combination. Embarrassingly I can not remember my server's name as she deserves a shout out for helping tie a superb dining experience together.
• • •
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
We went for a special occasion dinner and had a great time. The pig ears snack was an incredible surprise. My wife is not a big fan of fish but she even loved the hamachi crudo. The service was friendly and prompt with a great knowledge of the menu. Everything happily lived up to the hype.
Food: ExcellentDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
There must be something lost in the translation as we went here based on all the other reviews which were glowing. Maybe it's the name change as it's now called Red's Jersey Mex Cafe. Whatever the issue, this was not good. The guacamole was a brown sludge, the salsa was a thin, sweet tomato sauce and the worst crime of all was the flavorless tacos. I can't figure out why so many other people rave about this place.
Food: Poor - FairDecor: Poor - FairService: Good
Public - 3 years ago
reviewed 3 years ago
8 reviews
Map
Map
Map
They executed the dual cuisine concept very well. We had items from both 'sides' of the menu and were impressed that all were done with such high quality and presentation. Our server was also a big help and recommendations for dish styles and well as number of dishes. We were eager and went a little overboard to start. Outstanding ceviche, guacamole and steamed buns + BBQ.
Food: ExcellentDecor: Very GoodService: Excellent
Public - 2 years ago
reviewed 2 years ago
Good sandwiches, good selection. Made 2 adults and 2 teens very happy.
Quality: Very GoodAppeal: Very GoodService: Very Good
Public - 3 years ago
reviewed 3 years ago
Found this place more or less on a lark and very glad we did. Has a classic feel without feeling dated which was particularly nice away from all the neon, chains and themed restaurants. The listing says it's a seafood restaurant but it's as much a steakhouse as that. We did start with a crab terrine and Jersey tomato salad, both knockouts, but had wonderfully done steak and chops for the entrees. The bartenders put together some really good specialty cocktails.
Food: Very GoodDecor: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago