Profile cover photo
Profile photo
Andy Hunt
100 followers
100 followers
About
Andy's posts

Post has attachment

Post has attachment
Just something we've been cooking up in the Godfrey lab.

Post has attachment
I just voted to send Godfrey to SXSW 2017! We can’t wait to share some of the inspiring creative work we’ve done with our clients. Can you visit the panel page and add your vote, too?

Post has shared content
Just because he's our Director of Marketing Technology doesn't mean Andy is clueless about art direction! It took him 4 hours and 900 sticky notes to complete this masterpiece! 
Photo
Photo
2015-07-23
2 Photos - View album

Post has shared content

Post has shared content
I don't know much about the newspaper business but I do know the importance of well structured and tagged content.
"And here is an ugly truth about structured data: there are substantial costs to waiting."

This from the leaked New York Times report "Innovation" - an internal assessment of the state of digital at the Paper of Record.

The two pages pictured (41-42) paint a surprisingly sad tale of the New York Times' failure to keep up with the Joneses when it comes to structured data use.

"Surprisingly sad" because the Times has long had the talent to improve their use of metadata but, apparently, simply hasn't availed itself of the opportunity.

"We need to reclaim our industry-leading position, but right now our needs are far more basic.  We must expand the structured data we create, which is still defined by the needs of the Times Index rather than our modern digital capabilities.

Wow.  Keep in mind that this is the paper that has published more than 10,000 subject headings as linked open data (http://data.nytimes.com/), the paper that has prototyped a linked data search engine (http://bit.ly/ZaC35E), and a paper that has long had the amazing +Evan Sandhaus working for them (among Evan's many accomplishments has been his work alongside other IPTC members on rNews, the embedded data standard for the news industry which has largely been rolled into schema.org - http://slidesha.re/TrOYF5).

All of which goes to prove that knowledge is no substitute for its application.  The report's penultimate paragraph in this section reads:

"Expanding our structured data capabilities would require us to address some technology and workflow issues.  Notably, it would put greater demands on our copy editors, web producers and librarians.  That means we may need to build out those teams, and we will certainly need to go to great lengths to explain how crucial this effect is to our long term success."

Compare that what New York Times' search alumnus +Marshall Simmonds said in conversation with +Todd Mintz in 2011:

"Every major content producer must consider SEO in some way if they want to compete.  Why? Because your competition is doing it. The differentiator though comes down to execution.  Are the essential audience development strategies unique to a brand’s content being leveraged?  Are the best practices integrated into the day-to-day workflow and supported at all levels?  If not, it will fail.  If they are, content is given its best possible chance for placement out of the gate before the promotion cycles take over."

So according both to Marshall's formula and the Times themselves, the Times failed in this regard, and that failure has a cost.

"Every day we wait, we fall further behind our competitors.  The Times considered increasing its tagging efforts in 2010 and passed.  The cost of catching up has only grown."

BTW, another value proposition to put in the bank for the next time you're asked about why a site should be using  structured data:  "well, it's something the New York Times says they regret not having done much sooner." :)

Read both these pages in full:  anyone who's worked in search marketing in the news space will find what's said fascinating.

Big thanks to +Steve Outing who highlighted the structured data section in a deck (http://slidesha.re/1kmLKMz) on the report you can find embedded here:
NY Times: Another myopic dinosaur that needs to go digital first?
http://bit.ly/1i1oXBL

#structureddata   #newyorktimes   #innovation  
Photo

Post has attachment
I finally got the Google Camera app upgrade for my phone and here's my first stab at a Photo Sphere. It's a good coincidence as I'm looking at different ways of approaching A/V for a work project. This was taken from the roof of our building in downtown Lancaster.
Photo

Post has attachment
True Detective + Family Circus = A comic I can get behind

Post has attachment
Thanks to +robert sneed for showing us some really cool trade show/event technologies today. 
PhotoPhotoPhoto
3 Photos - View album

Post has attachment
A great presentation on a great subject.
Wait while more posts are being loaded