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In memoriam for Steve Jobs as 2011 draws to a close, here's one more rare photo that illustrates his rebellious spirit. In December 1983, a few weeks before the Mac launch, we made a quick trip to New York City to meet with Newsweek, who was considering doing a cover story on the Mac. The photo was taken spontaneously as we walked around Manhattan by Jean Pigozzi, a wild French jet setter who was hanging out with us at the time. Somehow I ended up with a copy of it. My editor begged me to include it in my book, but I was too timid to ask for permission, especially since IBM was still making CPUs for Apple at the time.
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Is he flipping off the IBM logo? XD
Wow, he is one crazy rebel, dis'ing a large corporate logo!
The wall is at an angle but the logo isn't - FAKE!
Cool....any plans for another book? If so, when? I'm always interested in a good read.
Isn't that foolish not rebellious to taunt a supplier like that?
is a Good.... is a big leader and the mentor of the informathic.

¡larga vida a jobs!
Willing to bet that pic doesn't get censored. Annoying.
It will be interesting to see if Apple has staying power without Jobs. Doubtful...
+Eric Nicolas I know you're probably not for real calling it a fake, but the wall is straight on, the reflection though is of a street at an angle, so it gives an awkward appearance.
Please keep your religous beliefs to yourself and don't subject the rest of us to them unless we ask. 
Ah, I see - that lighter color is reflected. I take back my hasty judgement.
Nice! "Take this job and shove it"
Hate to be a geek, but did IBM really make CPU's for Apple? I recall Apple used MOS 6502 processors for the apple II series and the Motorola 68000 for the Mac. Only 'IBM' chip I am aware of was the Power chip used in Macs a decade later - and the Power was a joint IBM/Motorola venture.
Glad you finally shared it, Andy. It's a great pic!
AWE......remember when big blue was the king of PC computing...Hey all fellow nerds.......I have an IBM PC 8086; remember that one? Just does anyone remember BIG BLUE?
Hey Daniel! Epic Bore! Comment on topic, make your own post if you're gonna change the subject! Thx +Andy Hertzfeld, love the pic, loved reading about you in Isaacson's book. You are way cool. 
I think steve wanted to say
"big blue ,you are so dead in a couple of months"
Oh wow....harsh; Don't you think we will eventually say this about "Apple".
+scott newman
probably ,probably not!
only time could anwser that!
I hate to say it, but that IBM logo does look a tad 'shopped
Trouble is IBM makes CPUs for just about every one. From those who work/ed there, they even make for INTEL. Seriously its no accident that IBM develops technology that INTEL spontaneously invents and no lawsuits ever take place. The thing about IBM is that they are like the Microsoft of hardware developers. They are in everything and escaping them is nearly impossible.
I LOVE this photo.. I remember seeing it about 10 years ago somewhere. Yeah F*** you IBM.. IBM never put any care to the products. The only thing IBM cared about was profits...

"Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." - Steve Jobs 1998
david m
IBM = I Believe in Memorex.
great picture no words to describe it
ibm was top he was pointing up
27 years later he was riding on top and there was no ibm to even point up
Lovely wall with special Word IBM.One of the top IT company.................I really love it and want to join this company for my bst future........
Jobs and apple are patent trolling twirps, apple computers are nothing more than pc's with a different o/s now, and still people blindly pay more money and follow them for the simple sake of trying to be an elitist
Rah rah rah with all the other world leading greats that passed this year we still have to idolise this twerp. Move on.
I remember when I pulled my first IBM hard drive from an ailing Mac. I marveled that at some quiet point, Apple -- Steve Jobs -- must have picked IBM to be the provider of one of the most critical components of their machines... the heart and mind of the mac experience: "IBM Inside"
Hamko ko bhi laga de bhai tera ahshan hoga..................
thank you for your role at Apple Andy. I'm reading Steve Jobs' biography right now, and realize what an amazing contribution you've made over there. I'm truly inspired.
either that is white vinyl on marble, or photoshopped.. Looks fake as hell.
Andy isn't someone to "fake" anything.
I'm just saying that the IBM looks so uniformly white it's bizarre.
is he giving middle fingers to them lol
it really does look like it doesn't it
That's the best flip-off I've ever seen.. I mean checkout the look on his face! :D
I'm offended by this pic, he's showing the "Finger". Google+ should censor it. (that is how sarcasm sounds) +MG Siegler would appreciate it.
Great picture, thanks for sharing.
oh wow. Does anybody know where i can find this picture a little bit larger ??
this photo must win pulitzer award!....miss you Steve Jobs :(
Thanks for sharing the photo and your memories!
What had been discussed in there with Jobs ?
Steve's dead, Jim. A black turtle neck is just as bad as a red shirt. Get over it already.
that was one talented asshole! :)
Nav H.
that douchebag MG Siegler would be proud.
+Tommy Mang no, it clearly has not
+MacQ Stena The lines in the logo are perfectly parallel to the seam in the wall, as they should be. That's all that can be said about perspective.
+Gordon Murphy It's a solid white logo against a black wall. Keeping any detail in it under those circumstances would be very difficult as it is necessarily overexposed. (and actually there is some). Wedding photographers struggle with that problem all the time, trying to keep detail in white dresses and black tuxes. Back in film days they made special low-contrast film for weddings for just that reason.
fake, but a funny fake! (really, would a real incised logo be that white and glowing?)
IBM, that is where he stole most of "his ideas" from.
Gary Ng
Fantastic photo, thanks for sharing. Here's to the crazy ones!
+Barry Gordon Why so bitter?
"Screwing foreign workers" is a great bit of hyperbole, but quite absurd if you parse it. They are doing a job for hire and are quite free to forego Apple's contracts if they so choose. That you dislike Steve Jobs is most likely to say that you dislike his success. If it was you that was as successful, I doubt you'd be throwing stones.
Hi Mr. Hertzfeld, I am reading "Steve Jobs" book. It is fantastic. Pls write here more about your memories with him for his fans. I am Iman from Iran. Thank you for a better world you guys create.
location is real, corner of 57th & Madsion, not photoshop
Reminds me of an episode in Sculley's autobiography in which Sculley took Jobs out to see the IBM headquarters, where the Apple trees were sprayed so that they wouldn't produce fruit. Steve wanted to take the Mac team out there to see it and inspire them - +Andy Hertzfeld, did you ever make it out there yourself?
Awesome pic. Thanks for sharing!
Hi Andy, I know exactly the place, I was exactly there (but did not take a picture though) in 1989 (was working for Apple France at the time), IBM was showcasing its technologies there in NYC. Guess what, all the marketing material inside, from banners to leaflets to their brochures about innovation at IBM, all of that was unified under the same motto that read "Think Different." No kidding!
Yes! and finally he did it.. IBM was aparted from the computer business, and it now does to the network services. Apple taken up its place
Thanks for sharing your special memories!
Ralph H
IBM was a tactical enemy, MS the strategic one.

Sean G
Todays news is interesting. .. led me to this pic. What would Steve think about Apple & IBM partnership. Mby the same as MS in the 90s? Or would he want to take another direction. With the strong market share they have now? If only he was still here...
@Sean G, there is always room for reconciliation. Even Pope Francis is doing it. IBM and Apple's strategic partnership is here for good!
Sean G
+Opeyemi Aketepe oh. I agree... think its great. MS just took a BIG hit. They are already way behind Apple & Goog
Steve Jobs said, “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”
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