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Andy Groller
Works at DragonSearch
Attended King's College, Pennsylvania
Lived in Olivebridge, NY
300 followers|4,197 views
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Gain better conversion insights from Google Analytics using tips from these experts -- +Brian Massey, +Michael Aagaard, +Craig Sullivan, and more! #CRO #measure #analytics #googleanalytics cc: +Adam Singer 
Use these lesser known Google Analytics reports to find insights for conversion optimization and test hypotheses.
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Andy Groller

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+Google has been granted a patent for "pay-per-gaze" technology, which tracks what you're looking at (with Google Glass) and charges advertisers when you look at ads. 

Futuristic? Efficient? Intrusive? All of the above? 

What other futuristic advertising methods can we expect in the future?

#googleglass   #advertising  
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Andy Groller

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Chillin at the Googleplex with fellow AdWords nerds
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Excellent blog!
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Andy Groller

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Thanks for the invite! Maybe I'll be more active on here than the Twitter chat lately... :)
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It's all good...hope everything is well!
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Have him in circles
300 people
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Andy Groller

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this chart shows organic reach of content published on facebook brand pages has fallen off a cliff. will be zero in 3-6 months at this rate. yikes.
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Great insights from leaders in the #PPC  industry that can be applied to any digital marketing agency. Thanks again +Erin Sagin for quoting me!
 
A big thank you to the experts who helped me to build my latest post! +Aaron Levy +Andrew Lolk +Andy Groller +Anisha Dattani +Bethany Bey +David Szetela +Ginny Marvin +Jeff Ferguson +John Rampton +Julie Friedman Bacchini +Melissa Mackey +Richard Griffin 
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In the audience at Googleplex
 
Contagious - How to make ideas go viral

A Wharton Professor and Best-selling author, Jonah Berger combines groundbreaking research and powerful stories as he addresses why ideas spread, some products get more word of mouth than others, and certain online content goes viral. Join us to hear why products and services that get the most word of mouth aren’t necessarily the ones we expect, and how you can apply his principles to make you and your clients go viral. 
Contagious - How to make ideas go viral
Tue, August 13, 2013, 2:30 PM
Google Engage for Agencies on G+

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Could not go, but love the book!
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[Public Service Announcement.]

We all get "passionate" from time to time. The result most often is that our language goes to heck very quickly. Common problem. But in a work environment you can imagine this could be a big problem.

I found this little cheat sheet to be quite handy. It is a great way to ensure you still communicate your feelings, but take the foul language out.

Admittedly this will reduce some of the "passion" you meant to express, but on the bight side you'll still have a job!

I hope you find it to be helpful.

Source: Imgur: http://goo.gl/FN4xK
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People
Have him in circles
300 people
Dan Sharp's profile photo
David Semenzato's profile photo
Work
Occupation
Director of Digital Advertising
Skills
Google AdWords, Google Analytics, Paid Search, LPO, CRO, Landing Page Optimization, Conversion Rate Optimization, Retargeting, Facebook Ads, LinkedIn Ads, Bing Advertising
Employment
  • DragonSearch
    Director of Digital Advertising, 2008 - present
  • Lehigh Valley Health Network
    Web Producer, 2007 - 2008
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Olivebridge, NY - Germansville, PA
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Introduction
Husband, father, avid outdoors man and sports fanatic. Director of Digital Advertising at DragonSearch.
Bragging rights
Google AdWords and Analytics Certified, Microsoft adExcellence Certified
Education
  • King's College, Pennsylvania
    Business Administration, Marketing, International Business, 2004 - 2008
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Male
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Friends, Networking