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Andy Crestodina
Works at Orbit Media, Chicago IL
Attended University of Iowa
Lives in Chicago, IL
9,257 followers|879,075 views


Andy Crestodina

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Beautiful! It's a visualization of ocean currents done by +NASA
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+Matt Maldre and New Zealand where I live got a moment at the end too :)
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Andy Crestodina

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3 Things They Don't Tell You About Social Media, tips for Twitter haters.

What? There is no correlation between reading and sharing? People who read half an article are less likely to share than people who read none of it...

Thanks to those who shared (and hopefully read!) this post
+Gini Dietrich +Naomi Shapiro +Catherine Morgan +Hans Ebert +Teri Gidwitz +Liza Butcher +kayley kennedy +Pam Neely +Duane Acorn +Dawn Mentzer +Jon-Mikel Bailey +Tom Bowen and +Bedit Banerjee 
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Are you using Analytics wrong?
Google Analytics Reporting vs. Analysis
...they are not the same.
Google Analytics Reporting vs Analysis: Insights from 4 Reports
/via +Andy Crestodina for +Orbit Media Studios  #analytics  

"If you’ve got Analytics, you’ve got insights waiting to be discovered. But are you finding these insights? Are you getting the most from your Analytics? Are you using Google Analytics for real analysis? Or just reporting?"
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Andy Crestodina

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Please Help with the 2015 Blogger Survey
Hello, Bloggers! I'm looking for a little input... If you create blog content, please take 2-minutes to answer these 11 questions

And if there are other bloggers in your network, we'd be very grateful if you passed this along. Feel free to share. THANK YOU!

PS: This is an update to the survey from last year, which led to some really interesting data. For example:

• The average blog post takes 2.5 hours to create
• 5.5% of bloggers spend 6+ hours writing each blog post
• 4 out of 5 bloggers write outside of work hours

You can see the full analysis here:
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Andy Crestodina

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YouTube Cards: New (Mobile Friendly) Calls-To-Actions in Video
By video super-pro +Amy Schmittauer. Thanks, Amy!
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Thanks +Andy Crestodina and +Amy Schmittauer for bringing this to my attention.
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Marketers in Chicago, Toronto, NYC and Boston! Get your Conversion Road Trip tickets before Monday's early bird deadline (after that, they'll double in price):

#CRO   #conversionrateoptimization   #conversionoptimization   #marketing   #events   #conference   #Toronto   #NYC   #Chicago   #Boston   #marketers  
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What is Strategy? Short, sweet, insightful definition from +Nancy Goldstein 
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Thanks for sharing this, Andy!
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What if life was like this? Pass the salad...
Pretty funny. :-)
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Are you a blogger? If so, share your process with us!
Please Help with the 2015 Blogger Survey  THANK YOU!
Do you ever blog/publish?
+Andy Crestodina would like you to take his quick survey. Took me 1 minute:
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+Michel Reibel +Andy Crestodina happy to help. Hope I don't skew the results too much. :)
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Amy's got a great answer to one of the most important questions in marketing...
Do I need to be on EVERY social network?
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+Andy Crestodina Thank you so much for sharing Andy!
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Online Networking Guide: 35 Ways to Connect with Anyone
If you're not making friends, you're doing it wrong. Here's the step-by-step on connecting with anyone using social media...

Thanks for the shares and comments everyone! Here I'm "crossing the streams"

+Tommy Landry +Elena Verlee +Heidi Cohen +David Deal +Hana Guenzl +Mike Hale +Brad Farris +Christine Gnass +Dara Schulenberg +Tom Bowen +Rob Biesenbach +Jack Hadley +Darcy Schuller +Andy Friedman +Jeff Fagel +Rosemary O'Neill +Adam Franklin +Avelo Roy and +Ian Cleary
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i am from india .I need your help .I happen to see your comment in a site about the upgrade /update xperia c to lollipop.I am Currently using that phone but i am not able to complete the survey,so if you hav completed the survey will u please share the recieved file in google drive 
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  • University of Iowa
    Asian Language & Literature: Mandarin Chinese, 1990 - 1996
  • Peking University
    Hanyu Zhongxin, 1996
Basic Information
Other names
Andrew Crestodina
Chicago web strategist, co-founder of Orbit Media, speaker, author and environmentalist.
Web strategist, speaker, author, environmentalist and Chicagoan.

Andy is a top-rated speaker at national marketing conferences and author of Content Chemistry, the Illustrated Handbook for Content Marketing

He is also the co-founder and Strategic Director of Orbit Media Studios, an award-winning, 38-person web design firm in Chicago. Since 2001, Andy has provided web strategy advice to more than 1000 businesses. 

I write about web marketing:

I'm also an environmentalist, SCUBA diver and piano lesson taker. 

  • Authored hundreds of articles on web marketing for the Orbit blog and other sites including Copyblogger, Spin Sucks, Marketing Profs, Social Media Examiner and The Guardian
  • Featured in media outlets including Forbes, Inc. Magazine, Mashable, Chicago Sun-Times and American Express OPEN
  • Listed as Chicago Tech 50 (Crains), Top 100 Content Marketing Experts (onanalytica), Top 100 Digital Marketing Thought Leaders (adSpringr)

Recent Speaking Engagements
  • Social Media Marketing World
  • Content Marketing World
  • University of Chicago: Booth School of Business
  • Content Jam
  • Business Marketing Association
  • Chicagoland Chamber of Commerce
  • Medill School (Northwestern University), Loyola, DePaul

Favorite Topics
  • Content Marketing
  • Web Strategy
  • Search Marketing / SEO
  • Social Media
  • Web Analytics
  • Entrepreneurship

  • Speaks Mandarin Chinese: BA in Asian Language and Literature, University of Iowa
  • Co-founder of Chicago Cause, donating $32,000+ worth of marketing services to local nonprofits
  • Certified Chicago Treekeeper
  • Former Docent, Chicago Architecture Foundation (2001-2008)
Bragging rights
Google Analytics Certified (GAIQ), I speak at major conferences and teach web marketing. Volunteer work: Docent for the Chicago Architecture Foundation (2001-2008). Chicago Treekeeper #992.
Strategic Director, Co-Founder
Content Strategy, Content Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Blogging, Analytics
  • Orbit Media, Chicago IL
    Strategic Director, 2001 - present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Chicago, IL
Iowa City, IA - Beijing, China
Contact Information
4043 N Ravenswood Ave #316, Chicago, IL 60613
Twice the doctors at Chicago Veterinary Emergency have saved my cats. On the first occasion, my beloved "Buddy" was very very sick and I had no idea why. I rushed him in the early morning hours and he was quickly diagnosed as dehydrated and diabetic. They put him on a machine that continually monitored his blood sugar levels as they gradually found the right level of medication for my orange little friend. As soon as Buddy was stable, they recommended moving him to my regular vet to keep my costs down, for which I was very grateful. Buddy lived for another seven happy years, thanks to the doctors at CVESC ...and twice daily shots of insulin The second occasion was years later. My new cat ("Cricket," who is also orange) somehow managed to skin the end of his tail in a door late one evening. I knew exactly where to take him. Yes, there was a wait to be seen by a doctor. But that's expected in any emergency room, where a critical situation can walk in the door (on four legs) anytime. Cricket had an emergency amputation by Dr. Fredrickson and today, he's a happy cat with a short tail and without a care in the world. Realistic expectations, excellent follow up and a genuine care for animals. I'm just so glad to know that there's a place to take a sick or injured pet, day or night, for expert care. It's incredible how many types of situations they deal with. And they do it all with true compassion and real expertise. A huge thanks to all the doctors at CVESC, from me and my cats. Five stars.
• • •
Public - a year ago
reviewed a year ago
Years ago, I came across a beautiful little piece of music that inspired me to try taking piano lessons again. But I couldn't find the sheet music for it. I was about to give up when I came across a music school in my neighborhood. I walked in and asked if they could introduce me to someone who could transcribe it. After listening to a bit of the piece, I was told that any of the teachers there could do it. "Would you like us to teach it to you?" My answer was yes. That was almost four years ago. Since then, I've learned to play music that I've loved and admired since I was a kid. Basically, I tell my teacher what I want to learn and then I learn it. I'm a very busy person and there are times when I don't have time to practice for several weeks. I'm never made to feel guilty. In those cases, I go to my lesson anyway, and it becomes a "practice lesson" or it might turn into a lesson about history or music theory. ACM is a break from everything else I do in life. It's personal development without pressure. It's another way of thinking. It keeps me grounded. My ears, my hands and my mind are all very grateful that I found this school...
• • •
Public - a year ago
reviewed a year ago
3 reviews