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Andy Crestodina
Works at Orbit Media, Chicago IL
Attended University of Iowa
Lives in Chicago, IL
9,925 followers|928,327 views
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Education
  • University of Iowa
    Asian Language & Literature: Mandarin Chinese, 1990 - 1996
  • Peking University
    Hanyu Zhongxin, 1996
Basic Information
Gender
Male
Other names
Andrew Crestodina
Story
Tagline
Chicago web strategist, co-founder of Orbit Media, speaker, author and environmentalist.
Introduction
Web strategist, speaker, author, environmentalist and Chicagoan.

Andy is a top-rated speaker at national marketing conferences and author of Content Chemistry, the Illustrated Handbook for Content Marketing

He is also the co-founder and Strategic Director of Orbit Media Studios, an award-winning, 38-person web design firm in Chicago. Since 2001, Andy has provided web strategy advice to more than 1000 businesses. 

I write about web marketing:


I'm also an environmentalist, SCUBA diver and piano lesson taker. 

Also...
  • Authored hundreds of articles on web marketing for the Orbit blog and other sites including Copyblogger, Spin Sucks, Marketing Profs, Social Media Examiner and The Guardian
  • Featured in media outlets including Forbes, Inc. Magazine, Mashable, Chicago Sun-Times and American Express OPEN
  • Listed as Chicago Tech 50 (Crains), Top 100 Content Marketing Experts (onanalytica), Top 100 Digital Marketing Thought Leaders (adSpringr)

Recent Speaking Engagements
  • Social Media Marketing World
  • Content Marketing World
  • University of Chicago: Booth School of Business
  • Content Jam
  • Business Marketing Association
  • Chicagoland Chamber of Commerce
  • Medill School (Northwestern University), Loyola, DePaul

Favorite Topics
  • Content Marketing
  • Web Strategy
  • Search Marketing / SEO
  • Social Media
  • Web Analytics
  • Entrepreneurship

Random
  • Speaks Mandarin Chinese: BA in Asian Language and Literature, University of Iowa
  • Co-founder of Chicago Cause, donating $32,000+ worth of marketing services to local nonprofits
  • SCUBA
  • Certified Chicago Treekeeper
  • Former Docent, Chicago Architecture Foundation (2001-2008)
Bragging rights
Google Analytics Certified (GAIQ), I speak at major conferences and teach web marketing. Volunteer work: Docent for the Chicago Architecture Foundation (2001-2008). Chicago Treekeeper #992.
Work
Occupation
Strategic Director, Co-Founder
Skills
Content Strategy, Content Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Blogging, Analytics
Employment
  • Orbit Media, Chicago IL
    Strategic Director, 2001 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Iowa City, IA - Beijing, China
Contact Information
Work
Phone
773.353.8301
Email
Address
4043 N Ravenswood Ave #316, Chicago, IL 60613

Stream

Andy Crestodina

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The Content Marketer's Guide to Google Analytics
This fun little #infographic covers the ABCs of Google #Analytics
Enjoy!

Thanks for the help, +Barry Feldman and +visme!
Google Analytics (GA) is big. There are 100+ reports and millions of possible ways to look at them. But GA doesn’t have to be difficult or confusing. Let’s break it down so it’s easy to understand. These are the ABCs of Google Analytics. Each letter is a different aspect of Analytics, with a quick definition. Even ... Read More >
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Andy Crestodina

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Andy Crestodina

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Anybody else love +Cards Against Humanity? Here's a look inside their offices.  Fantastic.

...with +Max Temkin and team.
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Andy Crestodina

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How to Automate Social Media
A step-by-step process for finding your best stuff (most shared, most clicked, highest converting) and then sharing it forever after using +Edgar Enjoy!
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Informative post.
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Andy Crestodina

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The Big Checklist of Everything to Include Before You Press Publish
How many of these did you have on your last post?
A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will make it easy to include them all. That’s what you have now. A complete checklist of items to include in a great piece of content. So before you push the publish button, ... Read More >
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Andy Crestodina

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So Chicago... So 70's...
+Nick Haas you might like this...
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Andy, this is great. Your instincts are correct. I love it. Thanks!
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In his circles
1,027 people
Have him in circles
9,925 people
sae v's profile photo
Adam Sinko's profile photo
Lucy Blumer's profile photo
Base Deep's profile photo
NAME Official Channel's profile photo
Theresa Goodrich's profile photo
Ivan -Sdunde Sublimation's profile photo
Elissoon Somsom's profile photo
desa deso's profile photo

Andy Crestodina

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Pls send me the Rom file of Oppo joy r1001 marshmallow update via gmail danielpacullo@gmail.com.
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Andy Crestodina

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How to Send an E Mail
#tbthursday #classic !
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Andy Crestodina

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How well do you know +Ann Handley??
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Andy Crestodina

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We asked 1,000+ SMB marketers about their content marketing best practices

http://blog.scoop.it/2016/02/01/content-marketing-best-practices-for-smb/ ...on +Scoop.it Thanks, +Julie Gauthier!
Since we launched the Scoop.it content marketing ROI grader last fall, we've analyzed best practices of more than 1,000 SMBs. This is what we learned.
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Want to future-proof your search rankings for 2016?
Focus on relationships!
http://www.orbitmedia.com/blog/semantic-seo/

Thanks for sharing this one everyone!
+SEMrush +Gigi Peterkin +Elena Verlee +Kate Neuens +George Deeb +Sean Francis +Amandah Blackwell +Cathy McPhillips +Spencer Maus +Hana Guenzl +Will Blunt and +martin shervington !
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+Andy Crestodina Great business page. I found this in the #PYB   #Acedemy  Had to share and added to my Collections! Thank-you! 
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Twice the doctors at Chicago Veterinary Emergency have saved my cats. On the first occasion, my beloved "Buddy" was very very sick and I had no idea why. I rushed him in the early morning hours and he was quickly diagnosed as dehydrated and diabetic. They put him on a machine that continually monitored his blood sugar levels as they gradually found the right level of medication for my orange little friend. As soon as Buddy was stable, they recommended moving him to my regular vet to keep my costs down, for which I was very grateful. Buddy lived for another seven happy years, thanks to the doctors at CVESC ...and twice daily shots of insulin The second occasion was years later. My new cat ("Cricket," who is also orange) somehow managed to skin the end of his tail in a door late one evening. I knew exactly where to take him. Yes, there was a wait to be seen by a doctor. But that's expected in any emergency room, where a critical situation can walk in the door (on four legs) anytime. Cricket had an emergency amputation by Dr. Fredrickson and today, he's a happy cat with a short tail and without a care in the world. Realistic expectations, excellent follow up and a genuine care for animals. I'm just so glad to know that there's a place to take a sick or injured pet, day or night, for expert care. It's incredible how many types of situations they deal with. And they do it all with true compassion and real expertise. A huge thanks to all the doctors at CVESC, from me and my cats. Five stars.
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Public - 2 years ago
reviewed 2 years ago
Years ago, I came across a beautiful little piece of music that inspired me to try taking piano lessons again. But I couldn't find the sheet music for it. I was about to give up when I came across a music school in my neighborhood. I walked in and asked if they could introduce me to someone who could transcribe it. After listening to a bit of the piece, I was told that any of the teachers there could do it. "Would you like us to teach it to you?" My answer was yes. That was almost four years ago. Since then, I've learned to play music that I've loved and admired since I was a kid. Basically, I tell my teacher what I want to learn and then I learn it. I'm a very busy person and there are times when I don't have time to practice for several weeks. I'm never made to feel guilty. In those cases, I go to my lesson anyway, and it becomes a "practice lesson" or it might turn into a lesson about history or music theory. ACM is a break from everything else I do in life. It's personal development without pressure. It's another way of thinking. It keeps me grounded. My ears, my hands and my mind are all very grateful that I found this school...
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Public - 2 years ago
reviewed 2 years ago
3 reviews
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