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Andy Crestodina
Works at Orbit Media, Chicago IL
Attended University of Iowa
Lives in Chicago, IL
9,802 followers|911,561 views
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Education
  • University of Iowa
    Asian Language & Literature: Mandarin Chinese, 1990 - 1996
  • Peking University
    Hanyu Zhongxin, 1996
Basic Information
Gender
Male
Other names
Andrew Crestodina
Story
Tagline
Chicago web strategist, co-founder of Orbit Media, speaker, author and environmentalist.
Introduction
Web strategist, speaker, author, environmentalist and Chicagoan.

Andy is a top-rated speaker at national marketing conferences and author of Content Chemistry, the Illustrated Handbook for Content Marketing

He is also the co-founder and Strategic Director of Orbit Media Studios, an award-winning, 38-person web design firm in Chicago. Since 2001, Andy has provided web strategy advice to more than 1000 businesses. 

I write about web marketing:


I'm also an environmentalist, SCUBA diver and piano lesson taker. 

Also...
  • Authored hundreds of articles on web marketing for the Orbit blog and other sites including Copyblogger, Spin Sucks, Marketing Profs, Social Media Examiner and The Guardian
  • Featured in media outlets including Forbes, Inc. Magazine, Mashable, Chicago Sun-Times and American Express OPEN
  • Listed as Chicago Tech 50 (Crains), Top 100 Content Marketing Experts (onanalytica), Top 100 Digital Marketing Thought Leaders (adSpringr)

Recent Speaking Engagements
  • Social Media Marketing World
  • Content Marketing World
  • University of Chicago: Booth School of Business
  • Content Jam
  • Business Marketing Association
  • Chicagoland Chamber of Commerce
  • Medill School (Northwestern University), Loyola, DePaul

Favorite Topics
  • Content Marketing
  • Web Strategy
  • Search Marketing / SEO
  • Social Media
  • Web Analytics
  • Entrepreneurship

Random
  • Speaks Mandarin Chinese: BA in Asian Language and Literature, University of Iowa
  • Co-founder of Chicago Cause, donating $32,000+ worth of marketing services to local nonprofits
  • SCUBA
  • Certified Chicago Treekeeper
  • Former Docent, Chicago Architecture Foundation (2001-2008)
Bragging rights
Google Analytics Certified (GAIQ), I speak at major conferences and teach web marketing. Volunteer work: Docent for the Chicago Architecture Foundation (2001-2008). Chicago Treekeeper #992.
Work
Occupation
Strategic Director, Co-Founder
Skills
Content Strategy, Content Marketing, Social Media Marketing, Search Engine Optimization, Email Marketing, Blogging, Analytics
Employment
  • Orbit Media, Chicago IL
    Strategic Director, 2001 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago, IL
Previously
Iowa City, IA - Beijing, China
Contact Information
Work
Phone
773.353.8301
Email
Address
4043 N Ravenswood Ave #316, Chicago, IL 60613

Stream

Andy Crestodina

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We asked 1,000+ SMB marketers about their content marketing best practices

http://blog.scoop.it/2016/02/01/content-marketing-best-practices-for-smb/ ...on +Scoop.it Thanks, +Julie Gauthier!
Since we launched the Scoop.it content marketing ROI grader last fall, we've analyzed best practices of more than 1,000 SMBs. This is what we learned.
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Andy Crestodina

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Hykeem Wells's profile photo
 
nice pics
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Andy Crestodina

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Want to future-proof your search rankings for 2016?
Focus on relationships!
http://www.orbitmedia.com/blog/semantic-seo/

Thanks for sharing this one everyone!
+SEMrush +Gigi Peterkin +Elena Verlee +Kate Neuens +George Deeb +Sean Francis +Amandah Blackwell +Cathy McPhillips +Spencer Maus +Hana Guenzl +Will Blunt and +martin shervington !
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+Andy Crestodina Great business page. I found this in the #PYB   #Acedemy  Had to share and added to my Collections! Thank-you! 
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Andy Crestodina

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9 Things to Remove From Your Website Immediately
...including some non-obvious things. Anyone disagree with these?

http://www.orbitmedia.com/blog/remove-from-your-site/

Thanks for the comments are shares!
+Brian Massey +Liz Cable +Karen Wilson +Phil Gerbyshak +Jean Reinhardt +Aletta de Wal +Kristin Veach +Mike Allton +Mark E Tennant and +Elijah Litscher 
There are millions of things you can add to your site. But some of them are bad. Here are nine things you should probably remove from your site today.
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Andy Crestodina

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Incredible insights here from +Andy Crestodina regarding the trends and best practices in blogging. With comments from +Jay Baer +Jeff Bullas +Gini Dietrich +Joe Pulizzi +Michael Stelzner +Heidi Cohen +Kristi Hines +Barry Feldman +Ann Handley +Andrea Vahl and myself.

My favorite comment was from Ann, when she said, "Listicle and click-bait articles are so 2014. What that means is that we’ll see more valuable, relevant, higher-quality, substantive material." And that's so true. Andy's data showed that "a small percentage of bloggers do things very differently." And that writing long form content was one of those things.

So take a few minutes to review the tactics and learn from these incredible bloggers.
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Carrie Morgan's profile photo
 
Love this post - so, so true that a tiny fraction of blog posts deliver most of your traffic, and that opens shrink every day.

I also find it true that SEO drives the bulk of my traffic, leading me to reduce the amount of time I spend on social media in favor of re-investing that time in more writing (on- and off-site).

So many brands ignore SEO and invest huge amounts of resources in social media as their traffic generator, when it should be far more balanced IMO. SEO deserves more attention than it gets.
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Andy Crestodina

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What is the "Top Path" through your website?
It's the most important question that website owners never ask...
http://www.orbitmedia.com/blog/user-flow-google-analytics/

Thanks everyone who share this post today!
+Jon-Mikel Bailey +Amy Higgins +Hana Guenzl +Lobke Gijsbers +Fanny Heuck +Barry Feldman +Anne-Marie Kovacs and +Google Analytics!
Website owners never ask. But user flow analysis is critical. Here’s how to use Google Analytics to find your user flow, plus definition and examples
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Barry Feldman's profile photoAndy Crestodina's profile photoRandall Brennan's profile photo
2 comments
 
Ha! Nice one.

Actually, I've thought about using "psychopath" in a post. I've often said that "empathy is the greatest marketing skill" And what's the opposite of empathy? ...a psychopath. So the headline would be something like:

"Is your marketing psychopathic?" or "Content versus Advertising, the empathetic and the psychopathic"
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In his circles
1,029 people
Have him in circles
9,802 people
Adam Sinko's profile photo
Domino's Pizza's profile photo
Joseph Koblich's profile photo
base deep's profile photo
Zsuzsa Kecsmar's profile photo
Olia Sova's profile photo
Augusto Salaz's profile photo
The Golden Arts LLC's profile photo
ahmed tarek's profile photo

Andy Crestodina

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The Big Checklist of Everything to Include Before You Press Publish
How many of these did you have on your last post?
A simple set of specific things makes the difference between good and great content. Having that list of specific things in front of you will make it easy to include them all. That’s what you have now. A complete checklist of items to include in a great piece of content. So before you push the publish button, ... Read More >
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Andy Crestodina

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So Chicago... So 70's...
+Nick Haas you might like this...
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Nick Haas's profile photo
 
Andy, this is great. Your instincts are correct. I love it. Thanks!
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Andy Crestodina

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This is how Facebook steals millions of views
...and rewards #freebooters  
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Andy Crestodina

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Bond Actors: Years, Revenue and Ratings
My fav: Daniel Craig, followed by Sean Connery...
http://chance.amstat.org/2014/04/james-bond/
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Nice graph, but you may want to compensate for actual value of the U.S. dollar over time. :-)
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Andy Crestodina

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How to Install a Rain Barrel
Simple, step-by-step video from +Openlands Chicago. #Green way to save water and reduce flooding!
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Twice the doctors at Chicago Veterinary Emergency have saved my cats. On the first occasion, my beloved "Buddy" was very very sick and I had no idea why. I rushed him in the early morning hours and he was quickly diagnosed as dehydrated and diabetic. They put him on a machine that continually monitored his blood sugar levels as they gradually found the right level of medication for my orange little friend. As soon as Buddy was stable, they recommended moving him to my regular vet to keep my costs down, for which I was very grateful. Buddy lived for another seven happy years, thanks to the doctors at CVESC ...and twice daily shots of insulin The second occasion was years later. My new cat ("Cricket," who is also orange) somehow managed to skin the end of his tail in a door late one evening. I knew exactly where to take him. Yes, there was a wait to be seen by a doctor. But that's expected in any emergency room, where a critical situation can walk in the door (on four legs) anytime. Cricket had an emergency amputation by Dr. Fredrickson and today, he's a happy cat with a short tail and without a care in the world. Realistic expectations, excellent follow up and a genuine care for animals. I'm just so glad to know that there's a place to take a sick or injured pet, day or night, for expert care. It's incredible how many types of situations they deal with. And they do it all with true compassion and real expertise. A huge thanks to all the doctors at CVESC, from me and my cats. Five stars.
• • •
Public - a year ago
reviewed a year ago
Years ago, I came across a beautiful little piece of music that inspired me to try taking piano lessons again. But I couldn't find the sheet music for it. I was about to give up when I came across a music school in my neighborhood. I walked in and asked if they could introduce me to someone who could transcribe it. After listening to a bit of the piece, I was told that any of the teachers there could do it. "Would you like us to teach it to you?" My answer was yes. That was almost four years ago. Since then, I've learned to play music that I've loved and admired since I was a kid. Basically, I tell my teacher what I want to learn and then I learn it. I'm a very busy person and there are times when I don't have time to practice for several weeks. I'm never made to feel guilty. In those cases, I go to my lesson anyway, and it becomes a "practice lesson" or it might turn into a lesson about history or music theory. ACM is a break from everything else I do in life. It's personal development without pressure. It's another way of thinking. It keeps me grounded. My ears, my hands and my mind are all very grateful that I found this school...
• • •
Public - 2 years ago
reviewed 2 years ago
3 reviews
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