My favorite comment was from Ann, when she said, "Listicle and click-bait articles are so 2014. What that means is that we’ll see more valuable, relevant, higher-quality, substantive material." And that's so true. Andy's data showed that "a small percentage of bloggers do things very differently." And that writing long form content was one of those things.
So take a few minutes to review the tactics and learn from these incredible bloggers.
I also find it true that SEO drives the bulk of my traffic, leading me to reduce the amount of time I spend on social media in favor of re-investing that time in more writing (on- and off-site).
So many brands ignore SEO and invest huge amounts of resources in social media as their traffic generator, when it should be far more balanced IMO. SEO deserves more attention than it gets.
It's the most important question that website owners never ask...
Thanks everyone who share this post today!
Actually, I've thought about using "psychopath" in a post. I've often said that "empathy is the greatest marketing skill" And what's the opposite of empathy? ...a psychopath. So the headline would be something like:
"Is your marketing psychopathic?" or "Content versus Advertising, the empathetic and the psychopathic"
How many of these did you have on your last post?
...including some non-obvious things. Anyone disagree with these?
Thanks for the comments are shares!
- University of IowaAsian Language & Literature: Mandarin Chinese, 1990 - 1996
- Peking UniversityHanyu Zhongxin, 1996
- Orbit Blog (current)
- Marketing Profs (current)
- Social Media Examiner (current)
- Copyblogger (current)
- The Guardian (current)
- Social Media Examiner (current)
- Content Marketing Institute (current)
- SpinSucks.com (current)
- ProBlogger (current)
- Marketing Profs Daily Fix (current)
- KISSmetrics (current)
- Listly (current)
- NBC Chicago (current)
- Constant Contact (current)
- Unbounce (current)
- Search Engine People (current)
- Convince & Convert (current)
- Retargeter (current)
- Paper.li (current)
- Entrepreneurs Unpluggd (past)
- ICIC (past)
- Kuno Creative (past)
- Technori (past)
- Successful Blog (current)
- MPI Tech Con (past)
- Meet Advisors (current)
- SimilarWeb Blog (current)
is a top-rated speaker at national marketing conferences and author of Content Chemistry, the Illustrated Handbook for Content Marketing
He is also the co-founder and Strategic Director of Orbit Media Studios, an award-winning, 38-person web design firm in Chicago. Since 2001, Andy has provided web strategy advice to more than 1000 businesses.
I write about web marketing:
I'm also an environmentalist, SCUBA diver and piano lesson taker.Also...
- Authored hundreds of articles on web marketing for the Orbit blog and other sites including Copyblogger, Spin Sucks, Marketing Profs, Social Media Examiner and The Guardian
- Featured in media outlets including Forbes, Inc. Magazine, Mashable, Chicago Sun-Times and American Express OPEN
- Listed as Chicago Tech 50 (Crains), Top 100 Content Marketing Experts (onanalytica), Top 100 Digital Marketing Thought Leaders (adSpringr)
Recent Speaking Engagements
- Social Media Marketing World
- Content Marketing World
- University of Chicago: Booth School of Business
- Content Jam
- Business Marketing Association
- Chicagoland Chamber of Commerce
- Medill School (Northwestern University), Loyola, DePaul
- Content Marketing
- Web Strategy
- Search Marketing / SEO
- Social Media
- Web Analytics
- Speaks Mandarin Chinese: BA in Asian Language and Literature, University of Iowa
- Co-founder of Chicago Cause, donating $32,000+ worth of marketing services to local nonprofits
- Certified Chicago Treekeeper
- Former Docent, Chicago Architecture Foundation (2001-2008)
- Orbit Media, Chicago ILStrategic Director, 2001 - present
4043 N Ravenswood Ave #316, Chicago, IL 60613