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Andrzej Marczewski
Works at Capgemini
Attended University of Wales Institute, Cardiff (UWIC)
Lives in New Haw KT15 3RA, United Kingdom
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Andrzej Marczewski
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Hi all. I am looking to write an article that lists a number of definitions of gamification - from the gamification community at large. From this, I will see what the common themes are and try to offer a "best average" definition of gamification.

If you want to help, could you post your version here.  Make it as concise as possible, but make it your own!

For example, mine is "The use of game elements and design metaphors to solve problems"

Thanks
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TechnologyAdvice's profile photoOpusphere's profile photoWonnova Gamification's profile photoJeff Jockisch's profile photo
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Nuestra aportación desde Wonnova, plataforma de Gamificación del mercado hispanohablante: 
Gamificación es el uso, en entornos no lúdicos, de los elementos que hacen atractivos los juegos para crear experiencias motivadoras que ayuden a solucionar problemas concretos. Es una tendencia en alza dentro de grandes y pequeñas empresas ya que ayuda a motivar, fidelizar y crear engagement con clientes y empleados.

Our contribution from Wonnova, a gamification platform for the Hispanic market:
Gamification is the use of the elements that make games fun in non-gaming environments to create motivating experiences that help solve concrete problems. It's a rising trend in both small and large businesses as it helps boost motivation, loyalty and engagement in customers and employees.
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Andrzej Marczewski
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Andrzej Marczewski's profile photoHugo Diaz's profile photo
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It is indeed. It is part of selling their new book. The trouble is, in this case, they are just plain wrong. The people who read gartner are the people who will be forming the decisions over large companies strategies around gamification and will now think not is all about points and badges and technology. When they are challenged they can now say "but that's what gartner says". Arg. 
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Andrzej Marczewski

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I love this!
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:D
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Jim Porter's profile photoAndrzej Marczewski's profile photoPooja Kashyap's profile photo
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+Andrzej Marczewski I find myself in the position of gamifying a Spanish learning course for kids (www.speekee.com). This is a whole new area for me and advice like yours is gold. I am happy with progress, slow though it may be. ¡Gracias Andrzej!
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Andrzej Marczewski
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When I was at school, I had no Idea that gamification was being used. Harry Potter shows us just how deep it can go! But, does it work and if so why?
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Andrzej Marczewski
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Discussion  - 
 
All the excitement with Gartner got me thinking about my own definitions and helped solidify a few thoughts :)
Gamification is the use of game elements and design metaphors to solve problems
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Had to laugh. Gartner have redefined gamification as

“the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals” http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/

I laughed, not because of the fact they redefined it but because In 2012 I started using two variations

"The application of game mechanics to non game tasks to improve motivation, promote engagement or to drive desired behaviours." http://www.slideshare.net/daverage/gamification-and-stuff

And

"the application of gaming metaphors to real life tasks to influence behaviour, improve motivation and enhance engagement." http://www.capgemini.com/blog/capping-it-off/2012/03/gamification-for-your-company


I wonder. Was I ahead if the curve?

Must admit. I don't agree with the word "digitally". Gamification does not revolve around technology!
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Mike Finney's profile photoAndrzej Marczewski's profile photoIsidro Rodrigo's profile photoRichard Bartle's profile photo
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Great Andrezj! And not including also meaning and persuasion alongside with motivation as the core processes that make gamification work make this definition incomplete, (at least).
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Andrzej Marczewski
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Quick plea. If you have used my user / player types for research, education or design - please get in touch andrzej@marczewski.me.uk :)
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A look at points and badges and how they can apply to #gamification in small and planned ways. 
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Some ideas to help support and guide your gamified systems. Based on the mechnics I use to support User Types
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vic ward's profile photo
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Isidoro Legido Martínez's profile photo
Work
Occupation
Web Developer, Gamification Commentator
Employment
  • Capgemini
    UK Intranet Webmaster, 2009 - present
  • ETS
    Senior Web Developer, 2007 - 2010
  • Brooklands College
    Managed Learning Environment (MLE) Coordinator, 2005 - 2007
  • Brooklands College
    Web Developer, 2003 - 2007
  • Sightline
    Web Designer and Multimedia Technician, 2000 - 2002
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
New Haw KT15 3RA, United Kingdom
Story
Tagline
Web Developer, Gamification and Social Media Commentator, Intranet Web Manager, Games Reviewer
Introduction

I’m a web designer by trade since 2000, now working as the Intranet Webmaster at Capgemini UK. Whilst I have achieved a high level of expertise in this, these days my areas of interest and passion revolve around the exciting worlds of Gamification, Social Media, Technology and Video Games.

I am amazed every day by how much is happening in these fields and enjoy feeling part of this. I blog on a weekly basis about Gamification, social media and other side topics. I write about video games on my games review website (Yet Another Review Site running since 2006) and in 2012 I also self published a short eBook on gamification –Gamification: A Simple Introduction.

Education
  • University of Wales Institute, Cardiff (UWIC)
    BSc (Hons) Biomedical Science, 1996 - 2000
  • St. Georges College and 6th Form, Weybridge Surrey
    GCSE's and A-Levels, 1989 - 1996
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Gender
Male