App indexing (g.co/AppIndexing) has been helping you drive engagement with your app for a little while — we now have 30 billion links within apps indexed. Starting this week, you can also drive discovery with people who don’t have your app installed yet. If you’ve implemented App Indexing, when indexed content from your app is relevant to a search done on Google on Android devices, people may start to see app install buttons for your app in search results. Tapping these buttons will take them to the Google Play store where they can install your app, then continue straight on to the right content within it. 

With the addition of these install links, we are starting to use App Indexing as a ranking signal for all users on Android, regardless of whether they have your app installed or not. We hope that Search will now help you acquire new users, as well as re-engage your existing ones. To get started, visit g.co/AppIndexing.

#AppIndexing   #AndroidDev  
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