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Andrij “Andrew” Harasewych
Works at Socialize Me
Attended Villanova University
343,606 followers|37,040,849 views


This Week in Science: #ScienceSunday #Science #Technology
The World's Most Powerful Laser, Converting Pollution into Jewelry, A Possible Treatment for Paralysis, and More!

In CRISPR advance, scientists successfully edit human T-cells

Japanese scientists fire a 2 quadrillion-watt laser, the most powerful ever

The First White Laser

How a remarkable new technique allowed paralyzed men to move legs again

Attempts to Prevent Cancer by Lengthening Telomeres Lead to Cancer

For the first time ever, scientists spot an aurora outside our solar system

Giant Air Vacuum Tower Collects Pollution and Turns It Into Jewelry

Child Receives World's First Bilateral Hand Transplant

#ScienceSunday #Science #Technology #CRISPR #Tcells #Genes #Genetics #Laser #physics #Lasers #Japan #whitelaser #medicine #health #paralysis #cancer #space #spaceexploration #aurora #solarsystem #pollution #jewelry #handtransplant #CHOP #Philadelphia #nq

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+Amelia Collins - my first video on youtube,it's about science and is NOT a rickroll
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Fantastic post right here. Even if you are sick of the Cecil the Lion controversy, and no matter what side you are on - it is worth a read.
"This was the first news story I saw after my annual one week social media unplug, and within a few hours I was mad at everyone involved. You can see in the rants above that I’ve criticized the hunter, the backlash to the hunter, and the backlash to the backlash, as well as both trophy hunting and critics of trophy hunting in general. Sometimes ignorance is bliss. Is it next summer yet?"

If you hadn't noticed, I didn't share a thing about Cecil, on any network. I too was mad at everyone involved. Everyone.
h/t to +Karyn Traphagen via  +Mark Traphagen on FB - Thanks!
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I welcome opposing viewpoints, but not when they refuse to provide evidence. And not when it's complete and rampant off-topic trolling.
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There are so many horrible tech journalists. Thanks for telling the truth +Mike Elgan 
Sorry, tech press. Google+ is alive and well.

(Read my column: )

A chorus of tech journalists this week is saying that Google is phasing out its social network, Google+.

Where did they get this juicy nugget of information? Well, they made it up. And I'll tell you why.

But first, let's look at what the press is saying and compare that with reality:

#GooglePlus #Google+
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+Milady Blue Heh, touche.
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Beware the Registrar Transfer Scam!
Don't fall for domain registrars scamming you as a way to get you to transfer your domain to them at inflated prices. This one is at 2-3x the rate I'm currently paying through my registrar. 
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Google Domains 4 life.
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This Week in Science 
Earth-Like Planets, Gene Editing, Massless Particles, Ebola Vaccines, Hunting for Aliens and so much more!

NASA's Kepler Mission Discovers Earth's Cousin

New Gene Editing Tool Makes It Easier than Ever to Edit a Genome

New RNA Helicase Research Suggests a Way To Increase Human Lifespan

New Horizons Reveals Flowing Ices, Exotic Surface Chemistry, Mountains, and Haze on Pluto

Princeton Physicists Observe Basic Particle That Could Pave the Way for Quantum Computing

Lasers Successfully Embedded in Human Cells

Ebola Vaccine Shows Positive Human Immune Response

Russian entrepreneur launches $100 million search for aliens, backed by Stephen Hawking

#ScienceSunday   #ScienceEveryday   #Science   #Technology   #Space #NASA #Biology #Genetics #Genome #RNA #Aging #SpaceExploration #NewHorizons #Pluto #physics #graphene #electronics #lasers #light #ebola #vaccine #vaccines #aliens #alien #stephenhawking
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Thanks, you too!
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It may not technically be a planet any more... but I still have love for Pluto.

h/t to +David Amerland via +Ben Fisher for the share!

There is no escaping Pluto this week, and we're constantly learning new facts about it. 
Today, for the first time, we have received our first looks at Pluto and its moon Charon up close! And the pictures are truly amazing. First, here’s Charon. Wow! Charon is 1,207 kilometers (750 miles) in diameter, to give you a sense of scale. That’s roughly the distance from New...
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David Jernigan so the phrase survival of the fittest,only the strong survives still stands interesting I can see the logic in what you're saying but the human body wouldn't freeze to death in 20 below weather.
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Have him in circles
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Who is going to Inbound?
Let me know in the comments, I hope to plan a G+/Social Media Strategy meetup (
INBOUND 2015 • 8-11th September • Boston, MA

What is Inbound good for?
• Socialising and spending time together
• Showing off the latest thing your working on
• Sharing tips and tricks to help a fellow marketer out
• Getting feedback on that prototype product you might be launching
• Closing down the local dive bar with 20 of your new friends
• It's (for some) even finding work

Who is speaking at Inbound 2015?
+Doug Kessler , of CRAP: The Content Marketing Deluge, talking about “insane honesty in content marketing”
+Peg Fitzpatrick, who knows more about designing for social than just about anyone, sharing DIY design hacks
+Oli Gardner, “I’ve seen more landing pages than anyone else” talking about the “four corners of conversion”
• Oh, and can't forget Seth Godin, Brene Brown, Aziz Ansari, Brian Halligan, Dharmesh Shah, Daniel Pink, and dozens more!

If we have enough people from the community here going - we could even get our own meetup set up within in Club Inbound (Thanks +Ed Fry!)  Let me know if you plan on attending in the comments!
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This is quite disturbing.
Its easy. Whoever promises to be the most corrupt will win
The conservative billionaires are throwing a lavish party this weekend to decide which candidate they want to buy
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Koch appears to have Fragile X syndrome.
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How do you clean up?
I'm a rather messy guy. I tend to explode rooms, leaving the mess for later. Generally, the amount of mess around me is directly proportional to how busy I am. Everything being within arms reach of my desk tends to create a typhoon like situation in my office, requiring a deep clean every so often.

How do I tame the insanity without going crazy? I box the mess, breaking it down into manageable piles of stuff which I can then sort or trash. This way, even if I don't finish in one day (no it doesn't take 24 hours, I just have a lot of daily things to do), the room is already technically clean.

That's how #AndrijDoesIt.
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By energy system, I assume you mean metaphysical energy, right? I believe in food energy. We eat it, convert it to energy. ;)

I'm confused, am I going to a chiropractor now though? Not sure how a chiropractor helps with the mess. heh.
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The Future of Google+
No, it's not being dismantled.
Pinterest as Google+'s New Target

If it's not abundantly clear already, Pinterest is emerging a much more clear competitive frame for understanding the future of Google+. It's an over-simplification, as there are significant difference, but it's still a useful one. 

A Newly Emerging Google Plus Strategy
The catalyst for this post were some thoughts from Bradley Horowitz just a couple hours ago: 

"Relieved of the notion of integrating with every other product at Google, Google+ can now focus on doing what it’s already doing quite well: helping millions of users around the world connect around the interest they love. Aspects of the product that don’t serve this agenda have been, or will be, retired. But you’ll also see a slew of improvements that make this use case shine."

Connecting people around "interests they love" is another way of saying connecting people through an "interest graph." The battle for the social graph is pretty much over, and Facebook clearly won. Google's new strategy is a clear acknowledgement of this and an indication that it sees the battle for the interest graph as: a) important and b) far from decided. 
So, why is the interest graph so important, you ask? 

Supporting the Knowledge Graph 
Google is making a huge bet on its Knowledge Graph, as a central strategy for maintaining the technological superiority of its search engine. In fact, you could say that this service is actually in the midst of transforming from a search engine to a knowledge engine. Google Now is the visible end of this wedge, a wedge which will soon emerge as a Virtual Personal Assistant, and eventually as a much more powerful artificial intelligence agent. 

Understanding which people care about and have influence on particular topics will be one of the very valuable products of deepening Google+ investments in the interest graph. That, in turn, will strengthen the company's ability to execute on its Knowledge Graph strategy. 

The Bigger Battle with Amazon
In the big picture, the real competitive battle that Google faces as a company - is with Amazon. People were recently asked their top three places for researching gift purchases in the holiday season. “Online search” registered 45%, down from 49% a year ago. Meantime, the channel growing the most in popularity was the one that includes Amazon, jumping to 37% from 31%. 

The Google-Amazon battle is actually a battle of business models, with Google running an advertising strategy and Amazon a commerce strategy. Sure, there are exceptions, and the lines can get very blurry with things like "buy now" button ads, but by and large, that is how the competition is falling out. When you think about it, the searches that Amazon is increasingly winning from Google are searches that are most closely tied to actual sales. They are, in other words, some of the most lucrative advertising that Google has. 

Going back to the interest graph, perhaps more than any other company in the world, Amazon has a very detailed and extremely valuable mapping of the products and services you care about. It has, in short, a very lucrative interest graph, deeply embedded into its commerce business model. 

As noted above, monetization isn't the only reason that Google is building its interest graph. That said, it will be monetizing its interest graph, and it will be doing that through an advertising strategy - not primarily a commerce strategy like Amazon's. 

The Pinterest Opportunity
Pinterest was founded in 2010, one of many startups launched around that timeframe based on the premise of the interest graph. The rest have long-since failed, but Pinterest is now valued at $11 billion and its revenue generating potential is just starting to build steam. 

Pinterest's monetization efforts around things like "buy now" buttons are generating lots of intrigue, but I believe the company represents something more than that. They are a kind of fusion between online advertising and a retail environment. Pinterest's CEO Ben Silbermann likes to differentiate Pinterest from Google by noting that the service is about "discovery," not "search." People like to browse collections in Pinterest, to become inspired, to have their interests piqued, to discover stuff through seeming serendipity that they weren't specifically seeking in the first place. In other words, there's a kind of grazing, browsing behavior on Pinterest that does sort of feel like a retail store. 

In other words, Pinterest, with its strength in discovery, falls someplace in between the Amazon and Google commerce and advertising strategies. Just as importantly, behind the scenes, Pinterest is building an interest graph, tied to commercially valuable topics. And unlike Amazon, they're not integrating this interest graph with the core competencies of warehousing, returns, fulfillment and other aspects of a commerce company. In short, they're building the kind of interest graph that's of interest to an advertising giant; an interest graph chock-full with all kinds of insights into what end users care most about. 

Like Google. 

The Differences
Just to be clear: I'm not saying that Google+ will or should suddenly start looking and behaving like Pinterest. Despite the new Collections feature, Google+ is a very different beast. I would be very surprised if we woke up one day to find "buy it now" buttons showing up on Google+. And I don't even think that we'll be seeing many collections of "my favorite lipsticks" or "my favorite dresses" - the kinds of collections that are very common and natural on Pinterest. 

That just isn't the culture here on Google+. No, I don't see Google attempting to replicate the kind of "retail" environment strategy that Pinterest seems to be headed towards. The management here is smart enough to recognize the culture differences between G+ and Pinterest. Although now that Google+ is freed from its broader corporate mandates, which I think helped it take a pass on revenue-generating expectations, I will go on record here saying that I would not be at all surprised to find Google reversing its policy of 'no ads' here on Google+ - possibly within the next year or two.

What I do see quite clearly is Google moving down a path where Google+ becomes a more powerful addition to its interest graph building capacity. Search is already a very powerful tool for tracking end user interests over time. What it's missing is the ability to note interest in a more passive browsing mode. This is the discovery mode that Pinterest makes so much of, and it maps nicely to the streams, photos and sharing that now describes the team that will be remaking Google+. 

Bradley Horowitz post on Google+ changes:

Pinterest CEO and co-founder Ben Silbermann, talking about Pinterest's strategy and the central importance of the interest graph:

The Interest Graph Maps Our Connections to Ideas and Things

Google’s  Biggest Competitor…is Amazon

What is Google+ (Really)?

#sharedinterestgraph   #pinterest   #amazon   #googleplus  
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Thanks for sharing, +Andrij Harasewych. Yeah, it is somewhat shocking what passes for "journalism" in some of these social media sites. Pretty disappointing. 
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This Week in Science
Historical Pluto Flyby, New Particles, Feathered Dinosaurs, Dissolvable Vaccine Patches, and more!

Everything We Just Found Out About Pluto, Courtesy of New Horizons

Meet the Pentaquark: The Elusive Particle Finally Discovered by CERN

Investigators Insert Large DNA Sequence into Mammalian Cells

Solar System 2.0: Jupiter’s Twin Discovered Orbiting Sun-like Star

Scientists Discover New Winged Dinosaur, Ancestor of Velociraptor

Human Color Vision Allows People To See Nanoscale Differences

Vaccines Can Now Be Delivered Via Dissolvable Patch

Oldest Sperm Ever, Discovered in Antarctica

#ScienceSunday   #Science   #ScienceEveryday   #Technology #Space #Pluto #NewHorizons #Physics #CERN #Pentaquark #Biology #DNA #Genetics #SpaceExploration #JupitersTwin #Paleontology #dinos #dinosaur #china #bio #health #colors #medicine #microneedle #vaccines #vaccination #sperm
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Had a blast talking with Alex about Google+!
In this week's episode of Extra Paycheck Podcast we're talking about #GooglePlus   with +Andrij Harasewych  . If you're wondering about how you can use G+ to grow your business, this episode is definitely for you ;)

Listen, enjoy, share!
In today's episode of Extra Paycheck Podcast I am joined by Andrij "Andrew" Harasewych. Andrew is an entrepreneur, social media marketing expert and a total
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That's nice!
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Andrij's Collections
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  • Villanova University
    Mechanical Engineering, 2003 - 2007
    Additional Courses Taken: Leadership in Non-Profit Organizations, Marketing Research, Buyer Behavior, Professional Selling
Marketing Strategist, Lover of Science
Well, Hello there fellow Googs!

My name is Andrij "Andrew" Harasewych <- LinkedIn Profile!
Please note - though I describe myself as a marketer, this is still my personal profile, and prefer to treat it as such. From time to time I may share something from my business or from a friend or colleague - but for the most part, this is pretty much a stream of consciousness. This is what's going on in my life. What I'm working on, watching, listening, commenting on, etc etc. Follow at your own risk! :) 

Anyway - back to the profile!

I currently live in Philadelphia, PA (near the Art Museum) and am married to the love of my life, Joanna Guastavino Harasewych whom I met ten years ago as a freshman at Drexel (before transferring to Villanova).

Although I ended up graduating from Villanova University with a Bachelor's degree in Mechanical Engineering, a side passion of mine for the past decade has been business and marketing. After three years of working full time as a mechanical engineer, and part time as a freelancer, success in my freelance work motivated me to alter my path and focus fully on developing my business, Socialize Me, which, as it turns out, means focusing on other people's businesses. 

Available to speak at your business or conference on Google+ and Social Media for business. In addition to helping clients reach their goals online, I also do consulting and professional speaking about Google+ at your business, at your online conferences, and even at offline conferences and retreats! Contact me through this profile or through my website.

I can't really describe all of my Google+ activity in just a few paragraphs, but I'll try. Here is a list of the topics I post about, those in bold most frequently: Social Media, News, Science, Progressive Politics, Humor, Engineering, PS3/PC Gaming, Current Events, Tech News, TV & Movies (Breaking Bad, Doctor Who, Walking Dead, just to name a few) and more.

My Google+ Creds: 

Please note that my activities on my pages and in the communities I manage are more representative of my professional interests, while my personal profile does stray towards humor and personal life.

Want to get the most out of Google+? Here are some of my free Google+ Guides:

Social Media Strategy (Founder, Moderator) - This 135,000+ member community is the first social media Community on Google+ and the largest of it's kind. It has been praised, along with the below Social Media Professionals community, for its high quality engagement and active moderation team, and even mentioned in various blogs and publications:

Social Media Professionals (Owner, Moderator) - An over 40,000 strong community dedicated to beneficial social media, and other digital media, conversation for and by professionals (or those who have professional interest in emerging tech for marketing). This is the sister Community to Social Media Strategy.

Philadelphia (Founder, Moderator)

Lawyers and Law (Founder, Moderator)

Ukrainians (Founder, Moderator)

All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of any employer or other organization with which I might be connected.

Bragging rights
I don't beat around the bush. I tell it like it is.
Web Design and Internet Marketing
Business Development, Content Marketing, Content Production, Graphic Design, Public Speaking, SEO, Social Media Marketing, Web Development
  • Socialize Me
    Owner, Social Media Consultant, 2004 - present
    Develop and deliver customized media program/campaign recommendations based on research and client discussions. Manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. Managed relationships with online advertising partners and internal teams to generate leads and revenue for clients.
  • StarTalk Radio with Neil deGrasse Tyson
    Webmaster, 2013 - 2014
    Responsible for maintaining website. Ensure site is functioning properly and is available to users. Test speed of access and improve loading speeds without sacrificing quality. Debug issues that arise with the performance of the website. Help prepare a long-term plan for Web site development and presence, including standards and guidelines for content, based on organization goals and input from sponsors/stakeholders. Co-ordinate with Web site departments and content creators from across the organization. Assess competing Web sites as regards to content, look and feel, and functionality, and make improvement recommendations for the site.
  • Rieker Instrument Co., Inc.
    Inventory Specialist, Mechanical Engineer, 2011
    Responsible for reviewing engineering change notices and determining the potential impact on the current inventory or production schedule. Communicated effectively with engineering and manufacturing staff on the status of engineering change notices and the impacted document(s). Handled the tasks of controlling and monitoring engineering documents (Parts Lists, Drawings, and Electronic Schematics) in order to ensure compliance with the corporate methodology and procedures required for ISO 9001 implementation and certification. Supported management in the development and implementation of the company’s quality management system as well as ISO 9001 compliance.
  • Remcal Products Corporation
    Junior Mechanical Engineer, 2010
    In addition to primary role, held concurrent responsibility for assuming cross-trained positions as needed within Quality Control, Shipping, Receiving, Manufacturing, Packing, and Return Departments. Ensured quality control standards in broad areas of products inspection and logistical operations. Used extensive product development knowledge and natural affinity for processes and principles to reverse engineer or re-design parts according to customer specifications and requirements. Communicated with both vendors and customers in order to ensure the lowest possible quotation and highest quality product design. Created 2D and 3D models and drawings of parts, assemblies, installations and attachments.
Basic Information
April 18
Other names
Andrew, Andy
Andrij “Andrew” Harasewych's +1's are the things they like, agree with, or want to recommend.
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