There's an epidemic of bland, generic quotes on my feed today. Apparently this passes for insight.
Personally I like critical thinking and nuance. But what do I know?
Oh yeah... I know your quote is dumb.
I was wondering what the heck was going on.
A few months ago, when I was taken off the SUL, didn't expect to be put back on there, especially now that I have seriously ramped down my postings, as well as reducing my engagement chasing. Interesting.
#evillaugh Just kidding. In reality, I'm doing this: We're not Worthy!!!!
Seriously though, in a few days I hit 150,000.... that seems mind-boggling to me.
Earlier this week, posted about a certain hair-raising subway ad, and put a point on how technology can be used to promote a product in a manner that's totally outside of the box. I'd say that Oscar Mayer landed it with this one: http://mashable.com/2014/03/05/oscar-mayer-bacon-app
In short, the campaign combines physical media (a dongle for the iPhone) with digital media (an app), to wake you up to the smell and sound of sizzling bacon.
Catch is, not everyone can get one, as they're not being sold. To get one, you have to fill out a short form on their website created specifically for the promotion (http://www.wakeupandsmellthebacon.com), and hope you're selected.
It's definitely an interesting concept, though I imagine there were some serious costs in putting it together (between producing the dongle, creating the app, creating the app, running the contest, running the campaign, etc) - but it's still quite a bit more interesting than another TV or magazine advertisement.
At a glance, the one thing that seems seriously lacking is a social media push. The website has share icons, but that's about it. And the official OM Twitter (https://twitter.com/oscarmayer) doesn't say anything about it (also worthwhile to note that their Twitter doesn't seem particularly active for a major brand - just under 10k followers, and only a few updates each month).
What do you think? Clever campaign, or is the effort going to waste because they're neglecting a prominent social component?
The dreaded pop-up opt-in box is a much debated tool in gathering email subscribers for your website or blog. I wanted to do this quick poll to see just how many people out there hate them as much as I do.
So in the comments below I've given you two options: Love them or Hate them. Just give a +1 to the comment that you agree with.
If you have more to say about it, go ahead and reshare this post and add your commentary! If you do reshare, please direct people back to this original post so that we can gather all the poll results in one place.
Thanks for your participation!
#popups #optin #survey
If I had a dollar for every time someone asked me which platform they should be investing in right now, I'd be abundantly wealthy. Now, the truth is there is no one platform that's going to help make your brand an internet superstar. No, that would be far too easy and completely against how everything in life (and the web) works. But there is one platform that I'm recommending all of my clients pay very special attention to. As you may have guessed by the title of this article, the platform in question is YouTube.
Sure, YouTube is omnipresent at this point so maybe I'm not telling you much when I say it's worth investing time and energy there. But, YouTube is more than just an elegant and stable video delivery platform.
Yes, Google's little baby is growing... and it's growing fast. We don't need to delve into the dwindling TV numbers to tell that web video is a growing arena that shows no signs of letting up. If you sat down and thought about it, how many minutes or hours of online video do you consume in a month? My hunch is, it's more than you think. But again, I'm not here to prove that YouTube will be successful because it already is. What I would like to do is go into the specific reasons you and your brand should be developing a focused and consistent YouTube strategy.
More Broadband = More Video = Bigger Audience
As broadband continues to spread throughout the world, consuming high bandwidth content like streaming video is on the upswing. This means more access to online video and a larger potential audience. If I told you in 1995 that you needed to have a website you might have been skeptical. Now? Not so much. I'm telling you now, if you have or can generate the content, you need a YouTube channel.
Let Us Count The Ways In Which YouTube Rules
Let's go into some of the specifics of how YouTube can benefit you and your brand.
1. Human Interaction
What's the biggest knock on the web? Well, people misguidedly knock the online world a lot but a few of those criticisms are actually warranted. One that resonates with me is how the web is too impersonalized and robotic. While I think a lot of this has to do with the way people use the web, there is something to be said for actually watching a real live human do something. We like seeing people's faces and if we can't be in front of them in-person, seeing their faces via our screens can be a moving experience nonetheless. Let's not forget the web is just a tool. It's our consciousness that breathes life into it.
2. Personalities Can Shine
Why are there so many YouTube stars out there today? Because anyone can make a connection with an audience if they're being authentic. I'm a firm believer that every person has something unique to offer to the world. That doesn't necessarily mean that everyone should have a YouTube channel to make videos about what they ate for lunch today. It does mean that if you have a story to tell or a message to communicate, using video to communicate with people is extremely effective. Which leads us to...
3. More Opportunities for Story-Telling
How many life-coaches or professional consultants have you heard talk about the importance of story-telling? Pretty much all of them. That's because stories are deeply embedded into our being. Be they myths, actual events or fiction, stories resonate with us. And what better way to tell a story than by actually telling it? We can do this now with online video. Let your audience see emotions and personalities. That allows you to communicate your message effectively.
4. Explicit Calls-to-Action via Human Prompt
To borrow a marketing term, CTA's or calls-to-action are a marketers best friend. They help users make decisions and get them to where they should go. What better way to ask someone to do something by, you know, actually asking them to do something. Having a verbal CTA is powerful. When you combine asking someone to do something with the technical features YouTube offers, you're really on to something.
YouTube isn't just a place where you upload video and then direct people towards it or embed it on your website. Although those are both worthy features if you look under the hood you'll find YouTube is a lot more powerful than you think. Let's go some of the technical benefits of YouTube.
If you don't already know how I feel about analytics then get to reading. Data + Intuition = Magic. YouTube has the best video analytics around thanks to Google. Need I say more?
2. Hangouts on Air (Branded YouTube Channels and Events)
Have you ever wanted to run your own TV station? Well, now you can. Google has merged YouTube and one of the best features of Google+, "Hangouts on Air." Now you can set up a live broadcast that goes out to the entire world with no bandwidth limits. The potential for this feature is only limited by your imagination. There are already channels and events set up for cooking shows, home shopping, radio broadcasts, podcasts, conferences, lectures... you name it and someone is doing it.
3. Google+ Integration
Yes, I get that not everyone realizes how awesome Google+ is... yet. But the truth is while the other social networks like Facebook, Twitter and Pinterest send a ton of referral traffic, Google+ is continuing to build up a strong user-base with even stronger features. I already mentioned the Hangouts on Air feature above but there are so many other creative ways to use the platform and now YouTube is directly connected to Google+. Verifying your Google+ page with your website and YouTube channel gives you a huge leg up (think sumo wrestler sized leg) on your competitors who continue to sleep on the plus.
4. Annotation Feature
Have you ever been watching a YouTube video and then towards the end all those fancy boxes pop-up encouraging you to subscribe to a channel or watch another video or visit a website? Well, those are called annotations and can be an excellent way to create a really awesome user experience for your audience. Not to mention, it's easy to get users from place to place by gently guiding them where you want them to go.
5. Donate Buttons for Non-Profits
Are you a non-profit? Well, if you are you can sign-up for a Google Grant for YouTube and link up a bank account to YouTube. Then you can start accepting donations directly from your YouTube page. Pretty self-explanatory. If you're not a non-profit there are still ways to link people to a PayPal or any other 3rd party payment system from your YouTube homepage.
6. Massive Community
People, people and more people. That's what YouTube has going for it. There are just so many people using YouTube that your doing your brand and yourself a disservice if you ignore that massive community. Go to the places where you audience and potential audience are already hanging out. Then create quality content and organically get it in front of their shining eyes. Rinse and repeat and you have yourself a YouTube strategy.
7. Monetization Options
Let's not fool ourselves here, often one of the main priorities of a brand, organization or individual is to create revenue streams. Well, let's say you've already done the hard part and created a successful YouTube channel and are getting thousands about thousands (maybe even millions) of views. Views are great and all and a wonderful way to gauge whether people are enjoying your content, but wouldn't it be nice if you could make some money from that? Well, you can. Turn on the monetization options for your YouTube channel and you've instantly created a new revenue stream for your brand. YouTube will gladly show targeted ads before your video and each view puts some shekels in your pocket. Not a bad deal right?
As I mentioned up above, I'm not hear to convince you that YouTube is going to be popular because it already is. I am trying to convey that if you're taking stock of the web and social networks make sure video is an important part of your strategy. All of these strategies are predicated on having quality content that provides value for your audience. If you're able to create that type of content setting up a YouTube channel and making it a large part of your online strategy will only help you as time moves on.
Continue Reading: http://goo.gl/Y3N0KD
I hope you can join us this Sunday March 9th, 2014 at 3pm EST https://plus.google.com/events/cu4t6571gbrt6670cn8a1apd7bs.
#hangoutsonair #googleplushangouts #googleplushangoutsonair
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Too many businesses feel like they are failing on Google+. My hope is that this G+ guide will help them earn an A+ for their Google+ marketing efforts.
Here's How to Focus on Social Networks That Matter
These 3 steps will help business owners determine which social networks their competitors are using and which resources to focus on, when communicating their own branded message.
Avoid Being Discouraged By Failed Attempts at Social Media
To avoid the discouragement of repeated social media marketing failures, it is recommended that businesses focus their brand building and search engine marketing efforts, on satisfying these three principles of social media success.
Chapter 1: Google+ Basics
Explaining Google+ Circles to Square People
In the parlance of Jazz, a square was a person who failed to appreciate the medium. In more broad terms, it meant someone who was out of date, out of touch, or who clung to repressive, traditional ways of thinking. This reminds me of so many people who are apprehensive about Google+ and cling to Facebook.
Easy Strategies to Help Your Business Get the Most Out of G+
Businesses today need to think more like their consumers, instead of launching massive (intrusive) marketing campaigns to entrap a very small number of people.
4 Methods of Building a Meaningful Foundation For a G+ Strategy
Utilize the Google +1 button, Google Hangouts, cross-product integration and ( #myfavorite ) hash tags, to help others communicate your branded content.
Chapter 2: Hidden Advantages of Google+
Using a Google+ Brand Page as Your Website
There are a few methods of using a Google+ business or brand page, to act as a simple but very effective website for a small to medium-size business.
Let Google and Google+ Greet Consumers For You
When a Google+ profile is displayed in Google search results, it provides businesses/brands an opportunity to communicate a carefully sculpted message, to Google's search audience.
Optimizing Your Google+ Profile For Search Results
When it comes to optimizing your Google+ profile, the name you select, the description you provide and the content you post, all have an undeniable effect on how your G+ content is indexed by Google; and other search engines.
Chapter 3: Engaging The Google+ Community
A Good Time to Formally Introduce Yourself and Your Brand
When someone adds you on Google+, you have been given a valuable brand building opportunity. Take a moment to respond with a branded message that is both informative and inviting.
Analyze Trends Within G+ Circles and Monitor User Engagement
Businesses should focus on recruiting loyal followers and constantly work toward improving audience engagement.
Google+ Community Posting Etiquette
A few quick tips and reminders for proper posting etiquette in Google+ Communities.
Chapter 4: Creating The Best Google+ Posts
It Takes Effort to Create The Perfect Google+ Post
You can expect that the effort you put into researching your topic and the time spent generating your post's content, will be rewarded by meaningful engagement from your audience.
A Checklist For Creating The Perfect Google+ Post
Step by step guide to create perfect Google+ posts, including choosing a topic, mentioning sources, placing a link, using hash tags and images.
A Google+ Linkbuilding Strategy
Many of the the fundamental linkbuilding strategies can be applied to Google+ posts, to increase their visibility in Google search results.
Chapter 5: Get Extra Value From Google+
Google+ Feed Snippet: A 200 Character Sales Pitch
The first 200 characters of a G+ post are the most important, because they offer a chance to effectively communicate a branded message in a busy feed.
The 1st 100 Characters of a Google+ Post are Vital
Although the 200 character cap is good to be mindful of, the 50 character title and the following 50 characters are super-important when you consider what the post will look like when it is shared by others.
+1s Can Indirectly Cause Search Results to Improve
With all things considered, did the correlating number of +1s on a post cause the webpages to appear more favorably in search results? Yes, IMO I believe they did ... indirectly.
Dream it + Believe it + Plan it = Achieve it
I believe that this is a great Formula For Success. I recommend using this approach to address challenges you face or to achieve goals you have set.
Maddyssen's 5 Principles of Great Client Relationships
My daughter Maddyssen exercises my customer service skills daily, and in doing so, teaches me the fundamentals of maintaining strong client relationships.
Links, Likes and +1s Should be a True Testament to Your Business
Regardless of whether they are links or Likes, they must be earned honestly and should be a testament to the integrity of your business and brand.
I have come up with somewhat of a “novel” idea. [pun intended]
I have decided to write my Google+ marketing book on G+ and make it available only on Google+. So, not only is the book ON Google+ (topic), it is written ON Google+ (medium) and seen only ON Google+ (availability).
So now when anyone asks about my Internet marketing [using fingers to make quotation marks] book, I can respond by saying: “its on Google+.”
As well, I choose this approach because I wanted the book to be a constant work in progress that could be updated and revised to reflect the changes in Google+, and marketing on Google+. Too many books that are published become outdated and less useful as time progresses. My hope is that this body of work will be an ongoing project that will evolve with the industry and remain as relevant in 5 or 10 years, as it is today.
I would also like to take a moment to thank some of the people who have in some way made a meaningful contribution to the writing of this book and/or my journey on Google+. In no particular order:
, , , , , , , , , and the entire Social Media Strategy Community.
- Socialize MeOwner, Social Media Consultant, 2004 - presentDevelop and deliver customized media program/campaign recommendations based on research and client discussions. Manage online marketing campaigns effectively driving brand awareness, engagement and traffic to social media pages. Achieve a strong, visible social media presence and develop concepts with viral potential. Continuously monitor online public relations and ensure the success of client programs. Assess social media marketing strategies to determine rate of return. Identify and tap into new channels to optimize ROI and fuel revenue growth. Managed relationships with online advertising partners and internal teams to generate leads and revenue for clients.
- StarTalk Radio with Neil deGrasse TysonWebmaster, 2013 - presentResponsible for maintaining website. Ensure site is functioning properly and is available to users. Test speed of access and improve loading speeds without sacrificing quality. Debug issues that arise with the performance of the website. Help prepare a long-term plan for Web site development and presence, including standards and guidelines for content, based on organization goals and input from sponsors/stakeholders. Co-ordinate with Web site departments and content creators from across the organization. Assess competing Web sites as regards to content, look and feel, and functionality, and make improvement recommendations for the site.
- Rieker Instrument Co., Inc.Inventory Specialist, Mechanical Engineer, 2011Responsible for reviewing engineering change notices and determining the potential impact on the current inventory or production schedule. Communicated effectively with engineering and manufacturing staff on the status of engineering change notices and the impacted document(s). Handled the tasks of controlling and monitoring engineering documents (Parts Lists, Drawings, and Electronic Schematics) in order to ensure compliance with the corporate methodology and procedures required for ISO 9001 implementation and certification. Supported management in the development and implementation of the company’s quality management system as well as ISO 9001 compliance.
- Remcal Products CorporationJunior Mechanical Engineer, 2010In addition to primary role, held concurrent responsibility for assuming cross-trained positions as needed within Quality Control, Shipping, Receiving, Manufacturing, Packing, and Return Departments. Ensured quality control standards in broad areas of products inspection and logistical operations. Used extensive product development knowledge and natural affinity for processes and principles to reverse engineer or re-design parts according to customer specifications and requirements. Communicated with both vendors and customers in order to ensure the lowest possible quotation and highest quality product design. Created 2D and 3D models and drawings of parts, assemblies, installations and attachments.
My Google+ Creds:
- In the Top 4000 of 500 million G+ Users by an engagement-based metric.
- Some other recent rankings, according to CircleCount.com:
- Some recent rankings according to GplusData.com:
- Ranked: 6th in Pennsylvania Users (by Followers)
- Ranked: 129th in Married Users (by Followers)
- Ranked: 419th in US Users (by Followers)
- Ranked: 656th in Worldwide Male Users (by Followers)
- Featured for over 6 months on the Google+ Suggested User List (SUL).
- Known for Google+ tips and guides here as well as on my blog. My most popular guides have to be the Google+ Community Member Guide and the Google+ Community Owner Guide.
- Got to hang out with Al Gore and talk about climate change in the first ever Conversation on Google+ (HOA).
- Featured guest (twice!) on the Digital Marketing Excellence Show with host Eric Enge about How Communities Can Drive Your Success Online.
- Got through all that, and want to see more? See all of my most popular Google+ posts here!
Social Media Professionals (Owner, Moderator) - An over 25,000 strong community dedicated to beneficial social media, and other digital media, conversation for and by professionals (or those who have professional interest in emerging tech for marketing). This is the sister Community to Social Media Strategy.
All posts and opinons expressed by me on Google+ are entirely my own and do not necessarily reflect those of any employer or other organization with which I might be connected.
- Villanova UniversityMechanical Engineering, 2003 - 2007Additional Courses Taken: • Leadership in Non-Profit Organizations • Marketing Research • Buyer Behavior • Professional Selling
Is Selling Your Structured Settlement a Scam? | iSettlements Blog
The truth about Selling a Structured Settlements without the fluff, is it a scam? Is it legit? Get all the information you need here!