Commercial Sales Representative, 2014 - present
Commercial Sales Representative, 2011 - 2014
Commercial Sales Representative: Responsible for sales to commercial accounts, primarily in Philadelphia and the surrounding counties in Pennsylvania.
Products included access control, CCTV, intrusion and fire alarm systems, and related service agreements.
Performed site surveys, pre-sale design specification, system engineering, negotiated with subcontractors and general contractors’ project managers, prepared fire alarm permit submittals, and acquired formal approval of local authorities as needed.
70% sales were with existing accounts and 30% was new business development.
Generated significant recurring revenue by contracting more than 40% of acquisition customers for the annual inspection of their fire alarm systems and other services.
ADT Security Services
Commercial Account Executive, 2001 - 2011
From 2005, Core Commercial Account Executive: Responsible for sales to existing and new commercial accounts in assigned zip codes in west Philadelphia, Montgomery County, and Delaware County.
Resale Representative: through 2005, responsible for re-signing agreements with canceled accounts or with new tenants in buildings with existing ADT systems.
National Account Customer Representative: Through 2004, had primary responsibility for local sales to national accounts in the Philadelphia market; coordinated with ADT National Account Managers.
Conversion Team: Through 2002, replaced acquisition customers’ obsolete, proprietary systems.
The Protection Bureau
Project Manager, 1998 - 2001
Project-managed out-of-state installation subcontractors for national accounts with multiple locations.
Project managed all access control projects
Managed MAMA (Modem Account Management) remote managed access control systems.
Product Manager for sales of access cards and accessory items.
Programmed and supported new and existing Casi Rusco and Radionics ReadyKey access control systems.
Provided marketing and project management support to sales and installation teams.
NBFAA (National Burglar & Fire Alarm Association) Certified Level 1 Alarm Technician.
Certified technician for Casi Rusco Secure Perfect, Picture Perfect, and Portrait Perfect software.
Senior Computer Specialist, 1984 - 1991
Doubled store sales, increased computers from 25% to 50% of store’s gross sales. Consistently highest productivity salesmaker in district, top leasing rep in Philadelphia region, 4 times in the national top 10.
Director of Marketing, National Sales Manager, 1991 - 1994
Managed successful Breaker Finder® introduction; first year sales exceeded $1,000,000 through more than 400 electrical distributors in 49 states. Recruited, trained, and managed a national network of independent manufacturers' representative agencies. Wrote representation agreements, sales commission, bonus, and promotional plans.
Conceived and managed production of all literature, instruction manuals, and tech bulletins, including coordinating designers, photographers, and printers. Produced and narrated sales training videos. Designed electrical products exhibit and participated in trade shows.
Placed Storm Alert™ lightning early warning system in multiple direct-mail catalogs. Arranged for press coverage in multiple publications, including POPULAR SCIENCE as one of “The Best of What's New, The Top 100 New Products of 1990.”
Director of Marketing, 1994 - 1998
Supervised national and regional advertising and marketing efforts. Conceived, wrote, designed, and placed all advertising. Managed all literature design and production.
Sales Representative, 1982 - 1984
Represented manufacturers and importers of photographic, optical, and electronic products to catalog, mass merchant, mini labs, and photographic specialty retailers with locations in DE, NJ, PA, and WV.
Doubled RICOH's regional camera dealer base in 1982-83.
Beseler Photo Marketing
Territory Sales Manager, 1978 - 1982
Increased darkroom sales by 60%+ during 40%+ industry-wide, multi-year decline; increased audio-visual sales by 25% during 1982 recession.
Presented “Beseler Color School.” Wrote and photographed audio-visual product demonstrations given during hundreds of dealer promotions and sales training for retailers’ personnel.
The Williams Company, Ltd.
Director of Sales/Marketing, 1995 - 1997
Designed and executed client acquisition marketing plans for corporate communications and publications management services. Acquisition techniques included direct mail, telemarketing, and in-person presentations. Products include book series, internal and external newsletters, product brochures, and speech writing.