They are better than amazon because they are actually in Faulkner's old house. It's a small biz. They will ship you a box of books each month tailored to your selections. But, better than telling me "people that liked that also like this"... They will give me things that compliment or provide new reading experiences with other genres/authors/styles. The pythagorean A=B=C recommendation engine logic existing today could use a bit of injected chao... help challenge me about my own "like" zone to see where that zone might go.
A friend recommended it to me and I will definitely be visiting when next in NoLa.