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Andrew Smith
Works at escherman
Attended University of Edinburgh
Lives in Richmond, Surrey, UK
685 followers|96,290 views
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Andrew Smith

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Andrew Smith

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55 shares on Google+ within 48 mins of publishing. Curious.
There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands.
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Is the content curation armageddon nearly upon us? http://ow.ly/A3NrP <another @linkedin post from me
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My LinkedIn post about how few people actually see your Tweets (as a percentage of your followers). All comments welcome.
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Very interesting. I was, by contrast, quite surprised how many people followed #Bled during the conference in July. It was a stream of commentary on what the speakers were saying by a group at the conference. 
There is a case for identifying successful strategies that seem to work well.
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Evening Standard's Anthony Hilton says honeymoon period is over for social media - "the industry is beginning to grow up"
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'The Ultimate Guide to Influence Marketing' - influence marketing was big in 2013 & will be huge in 2014!
In this series of free videos +Philip Sheldrake +Andrew Smith +Pete Wailes  & Richard Appleton share their thoughts, tips & tricks on how to think about influence and how to build Influencer Marketing into your campaigns. Enjoy!
Industry defining videos which share great insights in Influence Marketing and Search & PR
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yes a good read, matching ad copy, promise and specificity to landing page is so crucial!
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I'm open to all and any thoughts on this. Where does 'reach' stand as a social metric?
When it comes to measuring social media campaigns, there are 101 different social metrics we can use. Some, like fans and followers, mean very little outside of their place in whatever network you’re measuring. Others, like leads or conversion rates, matter an awful lot in a far wider sense. But what about ‘reach’? For me, …
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We take a look at six ways data driven decisions can improve performance and how content intelligence can be applied to improve your content marketing.
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Why Twitter @replies are quasi direct messages (because hardly anyone else sees them) - by me on LinkedIn.
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I posted this piece on LinkedIn last night around 6pm. 15 hours later and it has had 5K+ views, 210 Likes and 54 comments. Seems to have touched a nerve. 

Also seems to show that LinkedIn as a publishing/blogging platform can certainly generate (real) reach and reaction - though how long that will continue when everyone can post content remains to be seen...
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Thanks +Alistair Wheate :)
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Have him in circles
685 people
Daljit Bhurji's profile photo
Jarrod Williams's profile photo
Max Christian Hansen's profile photo
Chris Lee's profile photo
Rhianne Griffiths's profile photo
delia goldsby's profile photo
Copyblogger's profile photo
Sonia Virk's profile photo
Chloe Greenwood's profile photo
Work
Occupation
digital PR/marketing consultant
Employment
  • escherman
    digital PR/marketing consultant, present
  • Brodeur Worldwide, GCI London
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Richmond, Surrey, UK
Contact Information
Work
Phone
0208 618 2079
Address
Parkshot House, 5 Kew Road, Richmond TW9 2PR
Story
Introduction

*7th most influential person in social media and digital marketing in the UK" 

New Media Age Top 100 Social Influence chart: September 2011* 


I am an Approved Trainer in social media, analytics and SEO for the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA). 

I also hold the Google Analytics Individual Qualification.

I've spent 25 years in PR, marketing communications and journalism - always aiming to be at the forefront of PR innovation.

According to journalist Jack Schofield at The Guardian, I was the second PR person in the UK to begin sending press releases via e-mail in 1991 (hat tip to then Apple UK PR Manager Frank O'Mahoney who beat me by a few weeks). 

In 1995, I helped organise Compuserve's historic first ever worldwide online multimedia interview with Mick Jagger of the Rolling Stones (I was also Mick's computer "keyboard player" on the night).

Technology and business journalist Sally Whittle has described me as the "de facto godfather of PR blogging" in the UK (http://escherman.wordpress.com).

My latest venture - escherman - combines powerful digital marketing techniques such SEO and social media with traditional content-led PR skills to provide highly effective and measurable benefits to clients.

Clients include Financial Services Authority (FSA), Zendesk, Art Fund, DEFRA, Oracle, Cloud Engines, Managemycomplaints.com, SaaS-IT, ArmstrongAdams and Catalyst2. 

We've also carried out successful projects for Telehouse Europe, Moore Stephens, Smartpoint Software and MeetingSense.

Specialties

Digital PR, online PR, analytics, strategic communications consultancy, senior level media relations, digital marketing, online marketing, SEO, social media,Twitter.

Education
  • University of Edinburgh
    Philiosophy, 1981 - 1985
Basic Information
Gender
Male