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Andrew Smith
Works at AIEC
Attended Victoria University Melbourne
Lives in Hungary
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Andrew Smith

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In recent years, or maybe forever, most people assume immigration equals unemployment, whether that be media, unions, environmentalists, politicians and people in general.

From Ross Gittins in the Sydney Morning Herald:

‘Rise in employment all part of the service sector…..  Population growth is slower because fewer Kiwis are coming to Oz and more are going back home where, for the moment anyway, the economy’s prospects are brighter. As well, the end of the mining construction boom means fewer workers and their families are coming in under temporary 457 visas.  If the economy’s potential growth rate is lower, that means we can stabilise unemployment at a lower rate of actual growth.

‘How population growth can make us worse off.  …. Just about every economist, politician and business person is a great believer in a high rate of immigration and a Big Australia. But few of them think about the consequences of that attitude – which does a lot to explain our economic problems.

#SydneyMoriningHerald   #Unemployment   #Immigration  

More recently in Oz at an ACOSS conference via ABC RN Big Idea ‘Jobs of the Future‘, the real issue was highlighted, although significant unemployment, it’s more to do with the mismatch in skills needed for employment now, and the disconnect of the education and training sector with industry (ditto EU, churning out law, economics, arts etc. graduates for ‘white collar’ careers that no longer exist….)

The advice for anyone young wanting middle class mobility, or wishing to retrain, don’t just listen to your friends/family and enroll in higher education for vague outcomes, but do apprenticeships, vocational education and training; more from New York Times ‘A New Look at Apprenticeships as Path to the Middle Class‘.

For more information about employment, work and jobs in Australia click through here http://aiec.hu/en/australian-employment-work-jobs 
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Andrew Smith

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Australian International Education Services Christopher Pyne

Recently the Department of Education with Minister Christopher Pyne developed a draft national strategy for international education, and since then various news reports have referred to this strategy.  However, many do not view the draft as a strategy but merely a list of aspirations and wishes or objectives, lacking anything about how this strategy should be executed, the ‘emperor has no clothes’?

#ChristopherPyne   #InternationalEducation   #draftstrategy  

News Articles About International Education, Students, Immigration and Population

For those working or interested in international education, immigration, visas, human development and population may be interested in the following news, blogs and websites click through to AIEC http://aiec.hu/en/international-education-immigration-development-population-news 
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Australia’s population rose by 64,000 to 23.626 million in the final quarter of 2014, an increase of 330,200, or 1.42%, on a year ago, according to new figures from the ABS released today.

CBA economist Gareth Aird delved into the numbers and produced some cracking charts dissecting key components and overall trends.

#PopulationGrowth #Australia #NetMigration

Good article but does not explain several important factors that have increased headline numbers:

1.  The definition of NOM was expanded or change din 2006 (?) to include temporaries staying 12/16+ months in Australia.
2.  The NOM then reflected the growth in international education and international students studying more than one year.
3.  Till 2008 there was spike in skilled workers etc. to cover shortages.
4.  Post GFC in 2008 2nd year working holiday visas also spiked due to economic situation in Europe, UK and Ireland.
5.  An ageing population is having more impact on population growth due to prosperity and improved health (care) with oldies and baby boomers living longer, and impacting population numbers, becoming known as a 'baby boomer bomb'.

For more information about international education, immigration, population and human development click through here http://aiec.hu/en/international-education-immigration-development-population-news
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International education strategy should ‘focus more on the future’.  The government has been encouraged to be more aspirational and forward-thinking in its vision for the international student sector. While most of the 108 submissions are overwhelmingly supportive of the draft national strategy for international education, several express concern that the ambition for the sector is rooted in the present.

#InternationalEducation   #NationalStrategy   #Submissions  

Aspirations like dreams are fine, but how are they to be achieved while ignoring digital disruption and international students' own systematic and regular feedback?

Executive Summary of AIEC response to the 'Draft Australian International Education Strategy' May 2015 submission key points.  'Any outcomes of an international education strategy should be increased innovation, sustainability, digital presence, diversity, productivity, transparency, efficiency and effective means to increase the success of Australian international education.

Read more here at AIEC Australian International Education Centre http://aiec.hu/en/marketing-services/
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The Australian government is to be commended for laying out a draft national strategy for international education that endorses all the recommendations of the report of the International Education Advisory Council.

#InternationalEducation #Navitas #NationalStrategy

AIEC Europe has submitted feedback on the strategy highlighting attention needed for student centred quality and marketing management, leveraging digital marketing vs travel and removing students form the population NOM.

Click through to AIEC international education marketing for feedback http://aiec.hu/en/marketing-services/
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Following is an overview via the Draft National International Education Strategy and impact of the digital economy and disruption in international education communications and marketing: 


The most significant change in the past ten years has been the digital revolution which creates digital disruption in administrative management through diverse digital communication and marketing channels available to students, or ‘atomisation’ of channels, while international management have not adapted.  

Australian international education management still equate business plans or strategies with ‘travel plans’ that owe more to promotion of commodity exports of the 1970s, while ignoring effective and well managed digital, all year round to be visible online.

#PublicSector   #DigitalMarketing    #InternationalEducation

‘KIM WILLIAMS: Why Australia still isn’t ready for the digital era.  Former News Corp Australia chief executive Kim Williams says Australia “is not managing the change at all well” as digital disruption upends the global economy.

…. Those who ignore that change are destined to fail.  Fragmentation in all things will accelerate and the outcomes will be unpredictable. The only certainty will be the relentlessness in innovation and necessity, and inevitability, for transformational change depending on your position and perspective.‘

For more information about international education digital marketing click through http://aiec.hu/en/international-education-digital-marketing
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Fact checking or elaboration on statements accepted as fact from or by politicians, media and the #Internationaleducation   industry in #Australia   :

#Educationexports   were growing but were hamstrung or stymied by concerted media campaigns in cooperation with the white nativist lobby stereotyping negatively the international education sector, while leaders in the same sector remained silent.  This negative focus centred around agents, international students, immigration, visas, private colleges, quality standards, population growth/NOM impact upon environment and infrastructure, cheating, property prices etc. resulting in visa and immigration restrictions.  However, no one scrutinised the fact that the industry is managed by Australians as is the quality system, visas and immigration, neither international students nor agents.

Highlighting ‘enrolments’ which can be short and rolling multiple for same student and e.g. enrolment for 12 weeks of English cannot compare with 2 years of TAFE or 2+ years of university study.  This technique inflates actual student numbers.....

Agents contracts that neither outline clearly what are the responsibilities of university’ international managers supposedly training and managing agents, and enforcing recruitment targets, that may lead to aggressive promotion, selling and short cuts (while ignoring all digital marketing channels on campus)?

Highlighting MOOCS only shows the digital and technical ignorance of leaders as MOOCS are nothing new; open university, off campus, external, distance and online study have been a fact of life for some time.  If international students are not welcome to study onshore in Australia, why would they bother studying an Australian MOOC vs in country elsewhere, especially when open university degrees etc. are not recognised in many countries?  Is the preference for MOOCS from offshore more about limiting the NOM net overseas migration?

Marketing strategies are avoided as someone maybe personally responsible, most prefer that strategy and execution is outsourced to external consultants and agents (sales targets)….. begs the question, what are international managers’ core competencies apart from acting on ‘approved travel plans’ and ‘distribution of marketing materials’, and ignoring digital analysis, again ‘the emperor has no clothes’?

For more about international education marketing click through to AIEC http://aiec.hu/en/international-education-immigration-development-population-news
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I am not sure the writer understands the #NOM and #populationgrowth ? It is true the economy attracts population through #immigration both permanent program, and temporaries, but NOM is strongly impacted by full fee paying international students, and 2nd year backapckers, both of whom spiked 2008. In future an increasing source of population growth will be ageing baby boomers, in addition to oldies now, who are living longer due to prosperity. 
Rapid population growth used to be a key driver of Australia's economic expansion, but the tide is slowly turning.
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Draft International Education Strategy and Round Table.  National Education Strategy Marketing Resources Europe Turkey.

#InternationalEducation #InternationalStudents #ChristopherPyne  

News articles and blogs related to international education, university, SEO digital marketing and politics click through to AIEC for more information http://aiec.hu/en/marketing-services/
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International Education Course Search SEO Digital Marketing

Organic Destination/Course Search vs Paid Offshore Promotional Events/Campaigns.

SEO organic inbound search results versus paid or sponsored outbound.  What is the difference between paid ‘outbound’ conventional events or digital campaigns via AdWords etc., and organic ‘inbound’ SEO for course and destination search?  Why use SEO techniques as part of the marketing mix versus campaigns or events?

#InternationalEducation   #SEOMarketing   #MarketingStrategy  

All state bodies and institutions’ international marketing should be encouraged to conduct emerging market development, not mature market development where there is already visiblity.

This should include producing a comprehensive digital and SEO marketing strategy outlining who is responsible, architecture of their web and social media networks, digital KPIs, development of ‘marketing content’ and incidental or related media releases (for website, blogs and social media) informed by students and stakeholders, that can be found online internationally.

For more information and resources in international education marketing click through here to AIEC http://aiec.hu/en/marketing-services/
Organic Destination/Course Search vs Paid Offshore Promotional Events/Campaigns. SEO organic inbound search results versus paid or sponsored outbound.  What is the difference between paid 'outbound...
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Marketing Communications Management in Australian International Education

International Education Marketing (mis) Management in a Digital World:

If Australia is to diversify international education markets there needs to be less focus upon short term sales in core markets, but are personnel competent on how to achieve international student diversity effectively?

The difference now is that in the digital and knowledge economy and with all students online, the conventional means of marketing and communications are much less important, if there was ever any linkage?

#InternationalEducation   #MarketingManagement   #DigitalMarketing  

Nowadays most universities and TAFE international managers (and administrative managers in other sectors) have ‘dumbed down’ job descriptions focused upon physical outbound or offshore activity revolving round ‘distribution of marketing materials’ and ‘agent management’, seemingly bypassing the student experience and their needs, and ignoring digital channels.

Job descriptions should reflect the objectives of student satisfaction and quality with effective digital communications and marketing.  For more information about digital SEO in international education marketing click through http://aiec.hu/en/marketing-services/
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Australian International Education National Strategy

Is there anything else you would like to raise that will help develop the final National Strategy for International Education?

Other factors not highlighted but impacting the international education sector include mainstream or societal and media perceptions and demonisation of international education or students, ‘population growth’, visa, immigration and related ‘white nativist’ issues in Australia and the Anglo world.

#InternationalEducation   #Australia   #Politics  

Australia’s Brand Image

Not only are onshore perceptions damaging Australian international education brand, but offshore in Asia in core markets, there have been few if any positive reports about Study in Australia in media according to the Australian Financial Review:

‘Overseas education efforts under pressure……. According to a study by media research company Media Tenor, Australia’s universities are falling under the radar in generating publicity overseas. 

For more information about international education marketing click through to AIEC http://aiec.hu/en/marketing-services/ 
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Education
  • Victoria University Melbourne
    Master Education, 1994 - 2001
    Master Education thesis 'International Education: Experience of Students and Stakeholders' with education and training coursework.
  • Charles Sturt University
    Bachelor of Business Management, 1985 - 1990
  • Monash University
    Certificate Systems Analysis, 1986 - 1986
  • Godmer House Oxford
    Certificate TEFLA, 1991 - 1991
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Andrew Smith's +1's are the things they like, agree with, or want to recommend.
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