A month or so ago when I noticed that Yelp had benefitted from a Google algo update - a number of local SERPs were showing a large number of Yelp results on page one - I thought it would be a good idea to buy Yelp stock because their numbers were going to look really good in the short term.  Guess I should be a stock picker because Yelp's stock price is up 20% over the past month.
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