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Andrew Schulkind
Works at Andigo New Media
Attended Bucknell University
Lives in The Beautiful Hudson River Valley
127 followers|55,585 views
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Andrew Schulkind

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"Digitally enhanced" isn't just for porn stars anymore. Digitally enhanced marketers are here. http://ow.ly/NPa2q #contentmarketing
Up to now, all marketers have been active engagement specialists: get consumers’ attention, get them to do something. But over the next few years, digitally enhanced marketers will emerge.
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Fascinating! Love the Disney bands!
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Andrew Schulkind

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Five ways to demonstrate #contentmarketing ROI by @brightoncormac via @relevance. http://ow.ly/N5QmT 
It can be a fickle endeavor to demonstrate ROI on content marketing, but these five metric-based key performance indicators can help.
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Andrew Schulkind

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Help us help you. Briefs to get effective #contentmarketing from your agency or team. http://ow.ly/MOQph via @MarketingProfs.
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Convenience isn't just for the corner store. It matters in #contentmarketing, too. http://ow.ly/MEION 
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Great news for #contentmarketing folks who like ellipses ... commas not so much ... (In email subject lines, anyway.) http://ow.ly/Mbws8 
Email Marketing - Which phrases, incentives, and punctuation marks in email subject lines inspire consumers to take action?
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Jodi Kaplan's profile photoAndrew Schulkind's profile photo
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It’s been zero days since I last typed …

But better that than being one of those people who thinks a couple of dozen periods in a row is a punctuation mark of some kind …

Hope you’re well, Jodi.

Andy
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Andrew Schulkind

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#contentmarketing for dummies: when you share someone else's content, read more than the headline to make sure it fits your audience. Oy. 
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Why $5 logos are good, not evil. Via @WorstAllDesign. http://ow.ly/NdajI 
Did you know that Squarespace has a logo generator that offers free logos to anyone with a site? ($10 for none SQSP users). This and other cheap logo alternatives, like fiverr, has outraged lots of people in the design world.  We think it's great!  For the right people, this is an awesome tool and we think you should share it around. Better to use the SQSP generator (and copy their business card mock ups) than make it yourself. Th...
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Andrew Schulkind

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Is online advertising getting better? http://ow.ly/N0cpm 
Perhaps there's cause for hope after all. If online advertising can break free from the print/radio/TV model, user experience improves, as do as performance.
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Andrew Schulkind

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Increasing engagement in #contentmarketing. My monthly column for @Biznology. http://ow.ly/MRLys 
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Andrew Schulkind

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You are not your target audience. Make your #contentmarketing fit their interests, not yours. http://ow.ly/MBf3Q. HT to @LuxuryDaily
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Andrew Schulkind

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Increasing your #contentmarketing reach. http://ow.ly/LVvl1 
Increasing your content marketing reach is a matter of understanding the role each element in your digital marketing must play and using it to full advantage.
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Andrew Schulkind

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Content is never free: you trade cash or you trade your time and attention. YouTube to offer cash option soon. http://ow.ly/Lp56J 
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Work
Occupation
Online Communications Strategy and Web Development
Employment
  • Andigo New Media
    Online Communications Strategy and Web Development, 1996 - present
  • Arch Interactive
    1993 - 1996
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
The Beautiful Hudson River Valley
Previously
Margaretville, NY - Manhattan - Waldport, OR - Brooklyn - San Francisco - Lon Guyland
Links
Education
  • Bucknell University
    Philosophy
Basic Information
Gender
Male